Product Marketing Manager

About the Role

As the first full-time Product Marketing Manager at Loop, you are the architect of how the next decade of offline operators understands what we do. Our products power a few billion dollars in transaction revenue today, and will sit inside tens of thousands of restaurants, clinics, contractors, and convenience operators over the next three years. Most of those buyers have never seen software that does what Loop does. The version of product marketing that wins here will look nothing like a typical SaaS PMM seat - and everything like a category-creation charter.

The role is to define how Loop shows up in the market across all of our product verticals, the back-office functions we serve (finance, operations, marketing, analytics), and the verticals we'll enter next. This is a player-coach charter: you will set the positioning, the launch operating model, and the messaging architecture - but you will also write the first launch yourself, ship the first competitive battlecard yourself, and run the first customer story end-to-end before there is a team to delegate to.

You'll partner closely with Product, Engineering, Sales/GTM and the founders - while owning how every Loop customer and prospect comes to understand what we do and why it matters.

Responsibilities

Stand up the product marketing function end-to-end - pick the operating model, define the positioning architecture, build the messaging system, and ship major launches personally before scaling a team behind it

Own positioning across all modules and the functions Loop serves - finance, operations, marketing, analytics. Make persona-by-function the standing operating system across every surface - email campaigns, landing pages, in-product, decks, content

Operate AI-forward by default. Claude and other AI workflows aren't tools you reach for occasionally. You use them to run tasks at scale, mine PostHog for activation signal, parse customer call transcripts and support tickets for what's landing, and fine-tune positioning and messaging on what the data tells you.

Own how every claim earns its way into the market - every external promise, every dashboard screenshot, every customer outcome number, every "we do X" gets verified against engineering before it ships. Our credibility with data is the whole product

Own launch strategy and execution for every new product, agent, and workflow.

Own content and thought leadership - case studies, customer stories, executive POV, whitepapers, launch content, industry insights. Turn outcomes we have with existing customers into durable, shareable proof that drives the next ten similar deals

Own sales enablement and competitive intelligence - battlecards, objection-handling, persona guides, competitive positioning, sales narratives. 

Help strengthen Loop’s presence across the restaurant and hospitality ecosystem. Support conference strategy, customer engagement, executive visibility, and post-event follow-through with a strong commercial mindset.

Partner with the founders on executive messaging, fundraising decks, board content, and Loop's public POV - you'll be in the room where the company's narrative gets shaped

 

Eligibility / Fit - You are most likely a strong candidate for this role if you:

Have extensive experience in product marketing inside high-growth B2B SaaS, AI, or vertical software companies - with at least one stint where you stood the PMM function up from zero rather than inheriting an already-running engine

Have personally written the launch, recorded the battlecard, sat in on the customer interview, and shipped the case study - not just managed people who did. The early hundred miles of this role belong to the person who can do the work

Think persona-first and have written for multiple buyer types in one company - a CFO and an operator do not read the same email. You hold the line between altitude-of-message and altitude-of-buyer without losing one for the other

Hold a sharpened point of view on claim discipline. You've held the line against "marketing says this" when "product can't do that". You can tell the story of a moment where you refused to ship a claim until it was verified - and what happened next

Think in metrics, funnels and dashboards - you have, at some point, made the case to a product team that messaging is a leading indicator of revenue, not a downstream cost center

Have the ability to break complex AI, financial, or operational concepts into language a busy operator understands - without losing the substance that wins a CFO/CMO's trust

Demonstrate Loop's cultural defaults: radical ownership, customer obsession, the ability to lose no time, and the discipline to ship

Are comfortable with the player-coach reality of an early function for the first 12-18 months 

Have a strong hunger for the kind of category-defining work that comes once a decade - the chance to write the spine narrative of how the next $1T market gets explained

Preferred Spikes - Having one or more of the following makes you a preferred candidate, in addition to the above:

You've done senior PMM work at a vertical SaaS company where the buyer is a restaurant operator/GM - and understand why marketing to an operator is structurally different from marketing to a buyer of horizontal software

You've shaped a category-creating narrative at a company where the category didn't exist before - and can speak to how that narrative was built and tested

You've marketed AI to non-AI audiences and understand that the language of "agents", "RAG", and "fine-tuning" does not land with everyone in a restaurant back-office

You were a founder or founding marketer at a company that reached real scale, and built the narrative architecture from before the first deal through the first hundred

You went through the rigor of clearing high-pedigree programs like IIT, IIM, BITS, or Ivy League universities - or cleared some of the most competitive hiring processes in Management Consulting, Investment Banking, Venture Capital / Private Equity, Big Tech, or top CPG brands

You have proficiency with the modern PMM stack - Salesforce, Notion, modern CMS, PostHog, segmentation tooling - and the AI-assisted writing and research workflow that makes a one-person PMM org operate like a four-person one