Growth Marketing

Hello 👋 I’m Dre, Co-Founder & President of Miga, and I’m thrilled to announce an opening for a Growth Marketing person to join us.

At Miga, we exist to ensure everyone achieves the health they deserve. Patient acquisition and retention are crucial inputs to the number of lives we can serve and save—so this growth role will be instrumental in helping to achieve our purpose.

If this sounds exciting to you, then please see the description below and apply for the role.

Who is Miga?

• Miga is a virtual heart health clinic.

• We prevent and manage obesity, hypertension, hyperlipidemia, and diabetes, using medications and intensive lifestyle interventions.

• Our clinical care is delivered over video visits and async chat by physicians, Advanced Practice Providers (APPs), registered dietitians, and health coaches.

• Care is augmented by a character-driven, gamified app, connected devices, and our own tech platform/EHR that enables scalable, efficient, and high-quality clinical services.

• Read more about our progress and vision in this Substack post from our founders.

• Learn more at our careers page.

What’s the bottom line?

• Early-stage digital health company that has raised a $12 million seed round.

• Searching for Growth Marketing person to drive patient acquisition and retention.

• Remote work and can be located anywhere in the United States.

• Salary range = $150,000–$200,000 and includes stock option grant.

• Jarrad and Dre (Co-Founders) are seasoned operators who’ve built and grown companies before.

What’s my mission?

The Growth Marketing role exists to accelerate Miga’s user acquisition and retention strategies, ensuring sustainable growth and a desirable CAC payback. This role will optimize our performance marketing efforts, develop effective retention strategies, and identify a secondary non-paid channel to diversify our growth portfolio.

What will I do?

• Process

  • You will develop a clear and concise process for prioritizing efforts and running experiments. The process must support high velocity experimentation and be easily shared and understood by the rest of the company.

• Performance marketing

  • You will own the performance and quality of our ads, landing pages and quiz, including: development of ad creative, copywriting, landing page design, and form/quiz pathways. You will have support from design and engineering on this.

• Lifecycle marketing

  • You will build an integrated patient onboarding program with triggered lifecycle marketing initiatives (emails, sms, notifications, in-app messaging) designed to drive retention of our patients.

• Analytics

  • You will implement a complete analytics stack and create quantitative models and dashboards to show the health of acquisition and retention metrics. You will have data team support on this.

• New channel

  • You will select and run experiments across various channels end-to-end, and find a new non-paid channel to double down on and diversify Miga’s growth.

• Patient research

  • You will be obsessed with our patients so that you can learn why they are converting and why they’re not. Review existing research, conduct new interviews, review Facebook/Reddit/other comments, and dive deep on our patients.

Who is Miga looking for?

We are searching for candidates with:

• A strong desire to make the world a better place by preventing unnecessary heart attacks and strokes.

• 5+ years of experience in growth marketing, including 2+ years of leading growth initiatives in a consumer company across multiple channels.

• The ability to be self-sufficient and take initiative without needing to be told what to do.

• An obsession for behavioral and cognitive psychology, and who love to empathize with patients.

• A deep understanding of performance marketing and email marketing strategies.

• Demonstrated ability to engage constructively and collaboratively with engineers, designers, and company leaders.

• Writing talent, that can capture and hold attention through ad creative, emails, texts, and landing pages.

Ideal candidates will have:

• Technical proficiency and the ability to write some code.

• Experience working in consumer healthcare delivery.

What does the interview process look like?

1. One 20-minute phone screening with me, Dre

2. One 120-minute Zoom call with my co-founder, Jarrad and me, to discuss your work history.

3. Four 30-minute meetings with key stakeholders on the team.

4. Four reference checks with former managers and colleagues.

What other benefits are available?

• 100% of health, dental, and vision premiums (+75% for all dependents).

• 20 days of PTO in addition to federal holidays.

• Regular in-person meetups for much needed face-to-face hangs.

• A powerful Macbook to do your best work.

• Reimbursement for at-home remote work setup.

• 401(k) plans and FSA plans.