Vice President - Business Marketing

When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

Summary:

In this role, you will lead a team charged with positioning, launching, and sustaining market differentiation across Vizient’s full portfolio of solutions—including sourcing, analytics, advisory, and collaboration services.

Responsibilities:

• Lead data-driven marketing strategies by leveraging market research and competitive insights to guide demand generation, campaign development, and performance measurement.

• Establish KPIs that clearly define marketing’s contribution to pipeline and revenue goals, ensuring continuous optimization and alignment with business objectives.

• Develop and execute targeted go-to-market campaigns and relationship-building initiatives that address the specific needs of healthcare system providers and reinforce brand loyalty across ideal customer profiles.

• Shape and deliver compelling value propositions and differentiated messaging to position solutions effectively in the market.

• Play a key role in bringing the business unit’s offerings to market by guiding product messaging, collateral development, and strategic decisions informed by market and competitive insights.

• Provide sales plays that enhance sales’ ability to source, accelerate, and close pipeline.​

• Drive the creation of sales tools and solution-level training that empower our sales teams to succeed.

• Coordinate integrated marketing efforts between the business unit and central marketing teams to ensure alignment and executional efficiency.

• Manage lead flow to sales, incorporates feedback to enhance demand generation, and supports both business unit–specific and cross-functional marketing initiatives.

• Support corporate brand awareness by contributing business unit–specific messaging, thought leadership, and content, while representing the BU on editorial initiatives and aligning with overarching communication goals.

• Collaborate across marketing, product, sales, and account management to drive cross-BU demand generation and jointly own revenue and go-to-market outcomes.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree strongly preferred.

• 10 or more years of progressive experience in marketing, within a top tier consulting firm or professional services environment required.

• Deep understanding of go-to-market strategies, service positioning, and demand generation in a consulting or advisory business model.

• Proven ability to translate complex service offerings into differentiated value propositions and compelling client messaging.

• Experienced in building and leading high-performing, cross-functional marketing teams and managing external agencies or partners.

• Skilled collaborator who can influence and align with consulting leadership, sales, product teams, and corporate marketing to drive results.

• Comfortable operating in a fast-paced, dynamic environment with shifting priorities and high expectations.

• Data-driven decision-maker with proficiency in marketing analytics, performance tracking, and ROI optimization.

• Familiarity with marketing technologies (CRM, MAPs, digital tools) and their application in driving consulting growth and client engagement.

• Excellent communication and executive presence, with the ability to engage internal stakeholders and client-facing teams effectively.

• Willingness to travel.

Estimated Hiring Range:

This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here:

http://www.vizientinc.com/about-us/careers

Equal Opportunity Employer:   Females/Minorities/Veterans/Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.