Marketing Engagement Associate Manager

Skill required: Marketing Operations - Digital Project Management
Designation: Marketing Engagement Associate Manager
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Market Engagement Manager (MEM) serves as a single point of contact who is accountable towards local market for driving digital outcomes from demand through service, geared towards delivering locally lead MCM campaigns based on local insights and nuances derived from campaign interaction data and market trends.
What are we looking for? • Knowledge of Pharma industry and marketing in highly regulated environments • Multi-channel marketing experience • Ability to understand and translate marketing analytics reports • Platform experience (especially AEM, Adobe Campaign) • Marketing Account Management experience (client-facing) • In-depth understanding of GSK Digital Delivery processes, digital tactics and capabilities • Knowledge of GSK global, regional and local digital objectives and strategy • Connected across Digital Delivery teams and GSK stakeholder groups • Awareness of digital trends • Cultural awareness and international experience • Relationship management • Communications & Executive Reporting • Digital Project Delivery (Web, Social, Mobile) • Digital Analytics • Digital Strategy
Roles and Responsibilities: •• Regular touch points (weekly/monthly) with LOC brand and MCM leads, as well at a more strategic level (e.g. quarterly) to support and provide input on the overall local brand strategy plan. • End-to-end orchestration to ensure delivery of campaigns including localization of global templates. • Extracting relevant assets from Library and providing them to LOC brand and MCM leads for consideration • Driving service adoption, local insights, MCM expertise & best practice guidance • Translating analytics and performance reports into meaningful recommendations to optimize campaigns “on-the-fly” as well as input into future campaign strategies • Ensures translation of assets to local markets and completion of campaigns briefing document • Coordination touchpoint with strategic and print agencies, as well as with medical and regulatory for reviews • Creates and maintains a close business relationship with the local client marketing lead and team, including regular travel to client site in for business meetings • Works with a LOC brand teams for prioritization & adaptation when priorities change • Interfaces with offshore Digital Project Managers who manage actual execution to ensure correct priority and service levels for the local market • Ensures service reports and campaign reports delivered on time to local market client • Facilitate service introduction & change confirmation focusing on local market opportunities • Governance management to provide scheduling, management reporting inputs and action tracking associated with Service GovernanceAny Graduation

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us atwww.accenture.com

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