Marketing Science Implementation Lead
Posted on 3/3/2023
INACTIVE
Critical Mass

1,001-5,000 employees

Digital experience design agency
Company Overview
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Critical Mass has helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
Data & Analytics
Consulting
Consumer Software
Fintech
Real Estate

Company Stage

N/A

Total Funding

$238K

Founded

1996

Headquarters

Calgary, Canada

Growth & Insights
Headcount

6 month growth

3%

1 year growth

9%

2 year growth

45%
Locations
Calgary, AB, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Power BI
JavaScript
Data Science
Management
Tableau
Marketing
Web Development
Data Analysis
HTML/CSS
Excel/Numbers/Sheets
Requirements
  • Website/Mobile Tagging:
  • Experience with both Google and Adobe Analytics, and with tag management platforms (e.g.: GTM, Adobe Launch, Tealium, etc.)
  • 5+ years' experience in data layer design, develop SDR and ensure KPIs' are translated to tagging requirements
  • Experience with tag management tools (Adobe Launch, Tealium, Ensighten) and their initial setup and configuration
  • Experience in implementing/troubleshooting/deploying the Adobe stack, Google 360 and/or 3rd party marketing tags using Adobe Launch
  • Expert-level knowledge in developing Adobe Analytics Solution Design Reference (SDR)
  • Understanding of Adobe Analytics processing rules, SAINT classifications, report suite configuration, and data feeds
  • Experience in web development or working with a team of web developers or analysts
  • Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript
  • Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, Action Script) various Tag Management Systems
  • Collaborate with technology teams on implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems
  • Keep abreast of product updates (Adobe, Ensighten), best practices and proactively follow up with required changes in our implementation and appropriate communications
  • Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients
  • Extensive experience in data science and advanced analytics applied to solving business problems
  • Experience with two or more visualization platforms: Tableau, Domo, PowerBI, etc., and knowledge of the strengths and weaknesses of the market leaders
  • Experience providing task direction and/or mentoring junior analysts
Responsibilities
  • Analytics Implementation:
  • Define, implement, and validate tracking and data gathering strategies
  • Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
  • Provide consultative service, training, and validation support to quality assurance/testing
  • Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs
  • Shape analytics content and provide point of view on methodology and technology
  • Lead the ideation, development and execution of measurement strategies and frameworks
  • Assist in mapping and implementing data flows and ensure compliance with data governance protocols
  • Manage, develop, and motivate analysts: participate in resourcing, hiring, and training planning
  • Manage daily operations, prioritization activities, resourcing, and overall analytics delivery of CM's analytics stack (Adobe Analytics, Adobe Launch, Adobe Target)
  • Implementation knowledge on media tags (DoubleClick, Bing, LinkedIn, Facebook, etc.)
  • Lead the ideation, development and execution of measurement strategies and frameworks
  • Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications