Marketing Science Implementation Lead
Posted on 3/3/2023
INACTIVE
Digital experience design agency
Company Overview
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Critical Mass has helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
Data & Analytics
Consulting
Consumer Software
Fintech
Real Estate
Company Stage
N/A
Total Funding
$238K
Founded
1996
Headquarters
Calgary, Canada
Growth & Insights
Headcount
6 month growth
↑ 3%1 year growth
↑ 9%2 year growth
↑ 45%Locations
Calgary, AB, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Power BI
JavaScript
Data Science
Management
Tableau
Marketing
Web Development
Data Analysis
HTML/CSS
Excel/Numbers/Sheets
Requirements
- Website/Mobile Tagging:
- Experience with both Google and Adobe Analytics, and with tag management platforms (e.g.: GTM, Adobe Launch, Tealium, etc.)
- 5+ years' experience in data layer design, develop SDR and ensure KPIs' are translated to tagging requirements
- Experience with tag management tools (Adobe Launch, Tealium, Ensighten) and their initial setup and configuration
- Experience in implementing/troubleshooting/deploying the Adobe stack, Google 360 and/or 3rd party marketing tags using Adobe Launch
- Expert-level knowledge in developing Adobe Analytics Solution Design Reference (SDR)
- Understanding of Adobe Analytics processing rules, SAINT classifications, report suite configuration, and data feeds
- Experience in web development or working with a team of web developers or analysts
- Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript
- Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, Action Script) various Tag Management Systems
- Collaborate with technology teams on implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems
- Keep abreast of product updates (Adobe, Ensighten), best practices and proactively follow up with required changes in our implementation and appropriate communications
- Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients
- Extensive experience in data science and advanced analytics applied to solving business problems
- Experience with two or more visualization platforms: Tableau, Domo, PowerBI, etc., and knowledge of the strengths and weaknesses of the market leaders
- Experience providing task direction and/or mentoring junior analysts
Responsibilities
- Analytics Implementation:
- Define, implement, and validate tracking and data gathering strategies
- Ability to write custom scripting, JavaScript, jQuery or other coding languages in web environments and tag management tools to accommodate custom tracking requirements
- Provide consultative service, training, and validation support to quality assurance/testing
- Ensure that the analyses, reports, dashboards, and other deliverables created by the team fulfill client needs
- Shape analytics content and provide point of view on methodology and technology
- Lead the ideation, development and execution of measurement strategies and frameworks
- Assist in mapping and implementing data flows and ensure compliance with data governance protocols
- Manage, develop, and motivate analysts: participate in resourcing, hiring, and training planning
- Manage daily operations, prioritization activities, resourcing, and overall analytics delivery of CM's analytics stack (Adobe Analytics, Adobe Launch, Adobe Target)
- Implementation knowledge on media tags (DoubleClick, Bing, LinkedIn, Facebook, etc.)
- Lead the ideation, development and execution of measurement strategies and frameworks
- Keep abreast of product updates (Adobe Launch Tag Management System), best practices and proactively follow up with required changes in our implementation and appropriate communications