Full-Time

Director – Integrated Media Strategy & Planning

DEPT

DEPT

1-10 employees

Data-driven online marketing agency storytelling

No salary listed

New York, NY, USA

Remote

Category
Product (1)
Required Skills
Data Science
Requirements
  • 8-11 years of experience in omni-channel media strategy and planning, with at least 4 years specifically focused on Integrated Marketing Communications (IMC).
  • A proven track record of winning new business and successfully retaining and growing high-value client relationships.
  • Expertise in utilizing a wide array of research and measurement tools (ComScore, MRI, GWI, Kantar, Pathmatics, etc.) to drive strategy.
  • Experience working within or leading Integrated Agency Teams (IAT) for large-scale, global accounts.
  • Exceptional leadership instincts with the ability to inspire followership and manage senior-level client expectations.
  • Deep knowledge of how media intersects with Content, Commerce, and Technology to create seamless digital experiences.
  • Strong financial acumen and experience managing large-scale media budgets and agency resource planning.
Responsibilities
  • Lead the expansion of the Integrated Planning and Strategy practice, refining best-in-class processes across both B2B and B2C verticals.
  • Direct full-funnel, data-driven media strategies for nationally and internationally recognized brands, ensuring every plan moves "hearts and minds."
  • Partner with Business Development to spearhead new business pitches and identify proactive growth opportunities within the existing client portfolio.
  • Navigate and lead in complex, multi-agency (IAT) environments, ensuring DEPT®'s strategic vision is integrated across all partner workstreams.
  • Champion the use of advanced media research tools and data science to drive innovation in audience profiling and channel mix strategy.
  • Oversee the quality and consistency of strategic output across multiple account teams, ensuring a high bar for creativity and rigor.
  • Mentor and lead a team of Associate Directors and Managers, fostering a culture of "relentless curiosity" and high-performance collaboration.

Expand is an online marketing agency that focuses on targeted advertising by avoiding irrelevant ads and telling a company’s story in the right place, at the right moment, to the right people. It uses data interpretation and modern techniques to craft campaigns that reach the appropriate audience, working with top online marketers in the country. As part of the international Dept network, Expand leverages a global team of about 600 professionals across Europe and the US who blend creativity, technology, and data to build brands, grow businesses, and make people’s lives easier. In short, Expand helps brands reach the right customers with meaningful, data-driven digital marketing within a wider ecosystem of services from Dept.

Company Size

1-10

Company Stage

Acquired

Total Funding

N/A

Headquarters

Rotterdam, Netherlands

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • DEPT serves ambitious brands like Google, Philips, and Audi globally.
  • DEPT Studios uses AI with Adobe to accelerate enterprise content production.
  • DEPT implements large-scale website rollouts and marketing automation.

What critics are saying

  • BASIC/DEPT cannibalizes DEPT's branding services, diluting revenue now.
  • Google Performance Max replaces Expand's targeting, losing 30% clients in 12 months.
  • EU AI Act fines DEPT €20M+ for data transparency failures in 6 months.

What makes DEPT unique

  • DEPT balances 50/50 tech and marketing for end-to-end digital experiences.
  • DEPT operates 30+ offices across 5 continents with 3,000 specialists.
  • DEPT partners with Salesforce Marketing Cloud for personalized automation.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Parental Leave

Hybrid Work Options

Flexible Work Hours

Mental Health Support

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