Full-Time

Event Marketing Manager

Live Ramp

Live Ramp

1,001-5,000 employees

Data collaboration and identity resolution platform

Data & Analytics

$90000 - $107000

Flexible paid time off, paid holidays, work/life harmony options, medical, dental, vision, life, and disability insurance, 401K matching plan, employee stock purchase plan, various other perks and benefits

Senior, Expert

Seattle, WA, USA

Required Skills
Sales
Marketing
Requirements
  • Proven experience in B2B event marketing, ideally in the tech industry.
  • Strong project management skills with the ability to manage multiple events simultaneously.
  • Proficiency in event management software, marketing automation tools, and CRM.
  • Understanding of general demand generation concepts such as buyer journeys, personas, and sales pipeline.
  • Excellent communication, negotiation, and interpersonal skills.
  • Creative thinker with a keen eye for detail and design.
  • Ability to adapt to changing circumstances and work effectively under pressure.
  • Analytical mindset with the ability to derive insights from data.
  • Willingness to travel for in-person events, including international.
  • Ability to work closely and manage agency partners and vendors.
Responsibilities
  • Develop and execute an event marketing strategy aligned with the company’s overall marketing and business objectives.
  • Participate in the end-to-end planning and execution of LiveRamp owned events, and third party events and conferences.
  • Collaborate with the content team to create compelling event content, presentations, and creative assets that resonate with the target audience.
  • Work closely with the Integrated Marketing and Demand Generation teams to develop and implement multi-channel marketing campaigns to promote events, including email marketing, social media, paid advertising, and partner collaborations.
  • Create interactive and engaging experiences for event attendees. Develop strategies to facilitate strong positive audience experiences from a pre and post event lifecycle.
  • Track and analyze event performance against goals, providing regular reports and insights to leadership.
  • Responsible for budget allocation, cost control, and ROI analysis for event marketing initiatives.
  • Collaborate with broader marketing team, sales, product, and executive stakeholders. Ensure that all participating teams are equipped with the necessary resources leading up to and following an event.

Company Stage

N/A

Total Funding

$182.6M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

2%

1 year growth

4%

2 year growth

7%
INACTIVE