LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.
The Event Marketing Manager will play a pivotal role in designing, planning, and executing a comprehensive event marketing strategy aimed at driving brand awareness, lead generation, and customer engagement.
If you have a passion for creating memorable event experiences and possess a strategic mindset, we want to hear from you!
Key Responsibilities:
- Event Strategy & Execution: Develop and execute an event marketing strategy aligned with the company’s overall marketing and business objectives. Identify target audiences, set goals, partner with internal stakeholders, and work with agency partners to achieve event marketing objectives.
- Event Planning: Participate in the end-to-end planning and execution of LiveRamp owned events, and third party events and conferences. This includes venue selection, budget management, logistics, and vendor relationships.
- Content Development: Collaborate with the content team to create compelling event content, presentations, and creative assets that resonate with the target audience. Ensure that messaging is consistent with the LiveRamp’s brand and value proposition.
- Promotion and Outreach: Work closely with the Integrated Marketing and Demand Generation teams to develop and implement multi-channel marketing campaigns to promote events, including email marketing, social media, paid advertising, and partner collaborations.
- Audience Engagement: Create interactive and engaging experiences for event attendees. Develop strategies to facilitate strong positive audience experiences from a pre and post event lifecycle.
- Measurement and Reporting: Track and analyze event performance against goals, providing regular reports and insights to leadership.
- Budget Management: Responsible for budget allocation, cost control, and ROI analysis for event marketing initiatives.
- Cross-functional Collaboration: Collaborate with broader marketing team, sales, product, and executive stakeholders. Ensure that all participating teams are equipped with the necessary resources leading up to and following an event.
Qualifications:
- Proven experience in B2B event marketing, ideally in the tech industry.
- Strong project management skills with the ability to manage multiple events simultaneously.
- Proficiency in event management software, marketing automation tools, and CRM.
- Understanding of general demand generation concepts such as buyer journeys, personas, and sales pipeline.
- Excellent communication, negotiation, and interpersonal skills.
- Creative thinker with a keen eye for detail and design.
- Ability to adapt to changing circumstances and work effectively under pressure.
- Analytical mindset with the ability to derive insights from data.
- Willingness to travel for in-person events, including international.
- Ability to work closely and manage agency partners and vendors.
The approximate annual base compensation range is $90,000 to $107,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant’s experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.
Benefits:
People: Work with talented, collaborative, and friendly people who love what they do.
Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
Whole Health Package: Medical, dental, vision, life, disability, long term care, accident and critical illness insurance, pre-tax accounts (health, dependent and commuter), and a family forming benefit through Carrot. Plus Milk Stork, backup child and elder care, and discount on pet insurance, mental health support (via Talkspace)
FlexPerks reimbursement program to provide flexibility and choice ($375/quarter) for fitness, emotional, financial, family, travel and entertainment, convenience and security expenses. (U.S. LiveRampers)
Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
RampRemote: A comprehensive office equipment and ergonomics program—we prove you with equipment and tools to be your most productive self, no matter where you’re located
Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
Location: Work in the heart of Seattle.
More about us:
LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.
