We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Universal Music Group Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville, and Mercury Nashville. Reading like a “who’s who” of Music Row, the combined rosters include: Alan Jackson, Billy Currington, Boy Named Banjo, Brothers Osborne, Carrie Underwood, Catie Offerman, Caylee Hammack, CB30, Chris Stapleton, Darius Rucker, Dierks Bentley, Eric Church, George Strait, Hootie & The Blowfish, Jon Langston, Jon Pardi, Jordan Davis, Josh Turner, Kacey Musgraves, Kassi Ashton, Keith Urban, Kip Moore, Kylie Morgan, Little Big Town, Luke Bryan, Maddie & Tae, Mickey Guyton, Parker McCollum, Sam Hunt, Shania Twain, The War and Treaty, Travis Denning Treaty, & Vince Gill.

2023 Summer Internship Opportunities: June 5th, 2023 -August 11th, 2023

Multiple Job Descriptions Listed Below (all positions onsite)

Digital Marketing: Nashville, TN
Marketing & Artist Development: Nashville, TN
Media Marketing (Publicity): Nashville, TN
Radio Promotions: Nashville, TN
Streaming Marketing: Nashville, TN

Digital Marketing
How you’ll CREATE:
The digital department is essentially responsible for anything happening online with our fantastic roster of Universal Music Group Nashville artists! This is primarily focused on the social media space (Facebook, Instagram, Twitter, TikTok, etc.) but can also be applied to other general online activations like maintaining websites, facilitating livestreams, creating filters, running advertising, coordinating influencer campaigns and frequently utilizing email and text marketing as well. We work in tandem with the other departments ensuring that short form content gets captured that can be utilized across social media with the ultimate goal of expanding our artists’ music and reach across social media platforms.

Brainstorming
This is a frequent task on our digital team because we like to be on the cutting edge of what’s next! Interns will brainstorm to keep us up to date on digital updates (Ex: sharing new apps or trending websites), music industry news (EX: how artists and fans are engaging on tour or what new influencer agencies are out there) and general research on any cool observations from their own social media that spark inspiration. Additionally, we would love for our new interns to help come up with new ideas and activations we can implement across various artist rosters and for Universal Music Group Nashville as a whole – whether that’s focusing on a specific artist or Nashville as a whole.

Analytics
The interns will help us compile our weekly digital report that gets circulated to the entire Universal Music Group Nashville company. This requires not only an analytical mind to compile the data, but also a research aspect where it will be instrumental for the interns to dig into each artists’ socials to try and gain observations about why their social followings were up or down for the week. Perhaps, for example, one of our artists just kicked off a new tour or had a TV appearance causing a spike in new followers… or maybe we sent out one too many eblasts or texts in a week and we saw a few more unsubscribes than we’d like. This is an important document for our team so will require a thorough investigator.

Creativity
This could only apply if an intern is already familiar or willing to learn more about editing apps (like Canva for example) and things like Photoshop or Premiere – but would love for our summer interns to help create and capture content for our artists if / when possible. This could be creating a graphic for a silly national holiday like “National Margarita Day” (for example), cutting down GIFs from music videos to make Instagram Story stickers or getting raw content and editing them together into a piece we can use on an artists’ social media.

Bring your VIBE:
• Creative thinking
• Passion for social media/digital marketing
• Strong attention to detail
• Strong organizational skills and efficiency
• Ability to multitask and meet tight deadlines in fast-paced, high-pressure environments
• High level of integrity
• Discretion in handling confidential information
• Professionalism in dealing with senior professionals inside and outside the company
• A “can-do” attitude

Marketing & Artist Development
How you’ll CREATE:
The marketing and artist development department generates and maintains album launch schedules and details leading up to release including advertising plans, marketing asset creation, events related to the release as well as contribute to overall artist development.
Interns will assist with events, marketing briefs, marketing plans, create a full marketing plan through a semester long project, assist with maintaining timelines and other duties as assigned

Compile advertising, contesting, and marketing ideas to incorporate into your marketing plan (you will begin formatting your plan in Week 6).
• Research your artists and come back and tell us everything you learned. Begin formatting your marketing plan.
• Add a digital section to your marketing plan. Include social contesting, advertising, and any content ideas.
• Incorporate the use of strategic marketing and brand partnerships into your plan.
• Include a sales & streaming section that covers partnership opportunities and placement with digital service providers (Also include a retail section, mapping out where you would place your artist’s product – This will be covered in the Intern U meeting with Troy Scott)
• Create a section for media/publicity that includes a press release schedule, TV performances and additional media coverage opportunities.

Bring your VIBE:
• Sense of creativity
• Understanding of marketing landscape and digital platforms
• Strong attention to detail
• Strong organizational skills and efficiency
• Ability to multitask and meet tight deadlines in fast-paced, high-pressure environments
• High level of integrity
• Discretion in handling confidential information
• Professionalism in dealing with senior professionals inside and outside the company
• Knowledge of Microsoft Office (Word, Excel, PowerPoint)
• A “can-do” attitude
• Willingness to learn and adapt
• Interest in music (country music preferred)

Media Marketing (Publicity)
How you’ll CREATE:

• Pitching and securing tour press opportunities
• Creating and maintaining publicity assets including talking points, one-sheets, boilerplates and more.

• Tour market research

• Pulling media placements and press clips (editorial, online, broadcast)

• Pulling media value

• Participate in and contribute to UMG Nashville intern group marketing project

Bring your VIBE:
• Strong attention to detail
• Strong organizational skills and efficiency
• Ability to multitask and meet tight deadlines in fast-paced, high-pressure environments
• High level of integrity
• Discretion in handling confidential information
• Professionalism in dealing with senior professionals inside and outside the company
• A “can-do” attitude


Radio Promotions
How you’ll CREATE:
Intern will be working hands on with all four imprint coordinators. This intern will be responsible for all projects the promotions coordinator will give. These duties will include but are not limited to:
• Contest one sheets
• Travel itineraries and research
• Promo closet maintenance
• Mailers and mailroom assistance
• A semester long project to present at the end of the semester
• Help with any events and conferences

Bring your VIBE:
• Working knowledge of Microsoft Suite required, Photoshop is a plus.
• Excellent written and communication skills
• Ability to multi-task and prioritize effectively within a fast-past environment
• Extremely detail-oriented and organized
• Working knowledge of music industry preferred
• An understanding of the current marketing landscape and digital platforms
• Ability to carry out projects/tasks independently
• Ability to learn new software programs as necessary
• Degree in related field or equivalent work experience
• Music industry a plus
• Administrative experience required


Steaming Marketing
How you’ll CREATE:
Intern will assist each of the DSP account leads with their respective accounts - managing asset requests, submitting pitches, managing release schedule communications, and more.

Bring your VIBE:
• Streaming marketing experience is ideal
• Prior label experience preferred
• Must have strong knowledge of/experience with streaming platforms
• Strong attention to detail
• Strong organizational skills and efficiency
• Ability to multitask and meet tight deadlines in fast-paced, high-pressure environments
• High level of integrity
• Discretion in handling confidential information
• Professionalism in dealing with senior professionals inside and outside the company
• A “can-do” attitude

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

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