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Full-Time

Media Strategist

Confirmed live in the last 24 hours

Kargo

Kargo

501-1,000 employees

Advertising technology for mobile and CTV

Enterprise Software

Compensation Overview

$65k - $75kAnnually

Junior, Mid

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Adobe Photoshop
Marketing
PowerPoint/Keynote/Slides
Requirements
  • 2-3 years of experience, preferably in ad tech, an ad agency, an SSP/DSP, etc
  • Bachelor's degree in a related field or internship experience
  • Interest in media, technologies, and a desire to keep informed of new trends
  • Experience with Photoshop preferred
  • Proficient in MS PowerPoint and Excel and all other MS Office Tools is a must!
  • High level of accuracy and attention to detail
  • Professional maturity, integrity, discipline and a positive attitude
  • Excellent written communication and presentation skills
  • Ability to work on your own as part of a distributed team
  • Understanding of online advertising
  • Understanding of media math, strong basic math skill set
  • Highly creative and strategic; proactive; strong organizational skills; effective communicator
  • Self-motivator with the ability to thrive in a fast-paced environment with multiple projects and tight deadlines
  • Demonstrated ability to think outside the box and take initiative in order to solve problems as they arise
  • Ability to prioritize projects with varying deadlines and degrees of difficulty
Responsibilities
  • Work under the direction of the Senior Manager, Media Strategy to enhance and further develop the overall design of the Kargo’s sales materials
  • Partner with front-line sales to conceptualize, write and present (internally & externally) strategic marketing proposals in response to Advertiser RFPs, including creative brainstorms to come up with original, inspiring ideas that meet advertiser’s objectives and leverage our best assets
  • Design strategic learning agendas for top tier clients, leveraging knowledge of third party research vendors
  • Maintain working knowledge of clients’ business including performance with Kargo, competitive set, revenue reports, upcoming releases, and KPIs. Ability to analyze data and make recommendations – a must.
  • Proactively create collateral to entice advertisers and generate leads
  • Leverage your PPT expertise and presentation-development skills to deliver comprehensive, strategic, and exciting pitch decks and presentations
  • Work with Design to create sales comps (no knowledge of design tools needed), and Research to craft compelling data-driven stories
  • Act as a sales product gate-keeper by understanding all of the functionality and best practices for each product we sell; package knowledge into sales materials and communicate information clearly to front-line team and Advertisers
  • Manage a docket of creative design tickets for brand new ads for your book of business (no knowledge of design tools needed)
  • Find ways to contribute to the overall success and further education of the Media Strategy team

Kargo specializes in advertising technology, focusing on mobile advertising while also serving connected television (CTV), social media, and e-commerce platforms. The company assists over 200 brands in launching and managing their ad campaigns through a media activation platform that integrates with leading Demand-Side Platforms (DSPs). This integration simplifies the process for advertisers to activate their campaigns across various digital channels. Kargo's unique "Create Once, Run Everywhere" approach allows brands to create a single ad that can be deployed across multiple platforms, ensuring a consistent message. The company offers a range of full-funnel advertising solutions designed to enhance consumer engagement and brand awareness, ultimately helping brands achieve better returns on their ad spend. Kargo differentiates itself through its focus on premium supply and creative excellence, making it a leader in the mobile advertising space.

Company Stage

Seed

Total Funding

$6.7M

Headquarters

New York City, New York

Founded

1999

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with companies like AdLib and VIDAA expand Kargo's market presence and offer clients access to innovative ad formats and technologies.
  • The launch of proprietary solutions like the creative science solution for APAC and the CORE cross-channel ad tool in NZ highlights Kargo's commitment to innovation and market expansion.
  • Entering new markets such as India and hiring key leaders like Rachit Uppal demonstrates Kargo's growth potential and strategic focus on global expansion.

What critics are saying

  • The highly competitive ad tech market requires continuous innovation to maintain a competitive edge, posing a risk if Kargo fails to keep up.
  • Integration challenges with new partners and technologies could lead to operational inefficiencies and impact service quality.

What makes Kargo unique

  • Kargo's 'Create Once, Run Everywhere' approach simplifies ad deployment across multiple platforms, ensuring consistent brand messaging, unlike competitors who may require separate creatives for each channel.
  • Their direct integration with leading DSPs allows for seamless media activation, providing a streamlined process for advertisers to launch and manage campaigns.
  • Kargo's focus on premium supply and creative excellence sets them apart in the competitive advertising landscape, ensuring higher engagement and brand lift for their clients.

Benefits

Flexible PTO + 10 Sick days a year

Tuition Reimbursement

Monthly Wellness Benefit

Daily complimentary lunch when working at the Kargo office