Full-Time

Vice President

Decision Sciences

Posted on 2/27/2025

Targetbase

Targetbase

201-500 employees

Precision marketing agency utilizing data analytics

No salary listed

Expert

Irving, TX, USA

Category
Management Consulting
Consulting
Required Skills
Market Research
Python
SAS
R
SQL
Word/Pages/Docs
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Connection
Connection
Connection
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Requirements
  • 10+ years of applied analytics experience
  • Experience in some or all of the following areas of marketing analysis: segmentation, predictive analytics, digital analytics, measurement, business intelligence, and/or market research
  • Bachelor’s Degree required; advanced education preferred
  • Knowledge of SQL, SAS, R, Python, and AI
  • Proficient in Excel, Word, and PowerPoint
  • Effective communication and presentation skills
Responsibilities
  • Works directly with the subject matter experts (SMEs) within Decision Sciences to develop the best possible analytical solution to solve the clients’ business problems; is responsible for knowing all of the different analytical techniques and services/approaches that Targetbase offers
  • Recognize the client’s business problems and design the right application of Decision Sciences techniques to those problems
  • Works with a team of directors, managers, and analysts providing direction to execute the analytical work sold to the client
  • Works as a strong member of the assigned Targetbase client teams, partnering with the other competency leads to create the right integrated solutions for clients
  • Provides proactive ideas that drive the client’s business forward; the inspiration for the ideas should come from the data insights that the analytical team draws out of the analyses and reporting work
  • Is ultimately responsible for the overall generation of ideas through insights that help clients’ businesses grow
  • Drives client satisfaction and overall account growth – Facilitates the design, selling, and execution of analytical work that drives clients’ businesses forward and ensures overall account growth
  • Is a strong and collaborative valued partner to Client Service teams – The VP of Decision Sciences is viewed as a “valued partner” to the senior client leads
  • Actively develops analytical talent – The VP of SBA provides day-to-day direction and mentorship for the directors, managers, and analysts assigned to his/her work
  • Helps deliver the overall account profitability target – The VP of SBA works in collaboration with the account teams to create the scope, estimates, and deliverable plans that ensure the profitability of the analytical work
  • Contributes strongly to new business development and analytical competency development – Is an active participant in new business pitches
  • Ensures adoption and use of SBA practices across accounts – Drives knowledge-sharing across accounts by implementing instances of a solution, technique, or new framework to clients
  • Demonstrates through day-to-day activities and leadership a commitment to the vision and guiding principles of the agency and vision and strategic plan for the Decision Sciences group
  • Accountable for all scope management, financial management, timing, and execution on all client engagements
Desired Qualifications
  • 5+ years of experience in CRM, digital, or direct marketing is preferred

Targetbase focuses on precision marketing by utilizing data-driven intelligence to enhance client performance. The agency employs data analytics to create personalized and relevant marketing experiences across various channels, including CRM, digital, and media. Their approach combines creative storytelling with analytical insights to help clients stand out in the market. Unlike many competitors, Targetbase emphasizes a commitment to excellence, ensuring that they do not settle for mediocrity in their services. The goal of Targetbase is to empower clients to grow and succeed by providing tailored marketing solutions that leverage technology and creativity.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Irving, Texas

Founded

1979

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for personalized marketing boosts Targetbase's data-driven solutions.
  • Digital transformation increases need for Targetbase's decision-making tools.
  • Omnichannel marketing trends favor Targetbase's unified customer interaction solutions.

What critics are saying

  • Increased competition from firms offering personalized marketing solutions.
  • Stricter data regulations may impact Targetbase's data usage.
  • Economic downturn could reduce client budgets for Targetbase's services.

What makes Targetbase unique

  • Targetbase excels in integrating AI for predictive consumer behavior analytics.
  • The company offers advanced solutions for GDPR and CCPA compliance.
  • Targetbase provides a unified view of customer interactions across platforms.

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Benefits

Hybrid Work Options

INACTIVE