Full-Time
Content Specialist
Customer Lifecycle Marketing
Posted on 5/6/2025
Qualtrics
5,001-10,000 employees
Experience management software for businesses
Compensation Overview
$106.5k - $177.5k/yr
Mid, Senior
Company Historically Provides H1B Sponsorship
Seattle, WA, USA
Employees are required to be in the office three days a week: Mondays, Thursdays, and one additional day selected by their organizational leader.
- 3–6 years of experience in content strategy, UX writing, lifecycle content, or a similar B2B content-focused role
- Excellent writing and editing skills, with an ability to simplify complex topics and tailor tone to channel and audience
- Experience using AI tools to accelerate content development, improve quality, or enhance efficiency
- Clear understanding of the customer journey and content’s role in customer success and product adoption
- Ability to collaborate cross-functionally with marketing, product, education, and customer-facing teams
- Highly organized with strong attention to detail and content quality
- A passion for customer experience and a belief in the impact of great content
- Define the content needed to support lifecycle journeys by persona, solution, and stage
- Develop high-quality content that empowers our customers across touch points, including email, in-product, digital, social, and community
- Leverage AI and modular content frameworks to accelerate content development and scale your own output across formats and surfaces
- Partner with lifecycle managers to translate journey maps into actionable content
- Collaborate with Field, Product Marketing, and Customer Success to integrate content into outreach, playbooks, and enablement
- Work with Basecamp and XM Institute to embed thought-leadership, and skilling into key lifecycle journeys
- Use Community as a channel to deliver content, spark conversation, and connect customers with relevant resources at each stage of their journey
- Apply principles of content reuse and modular design to ensure consistency and scalability
- Partner with the Brand and Content team to contribute to editorial standards, templates, and content performance tracking
- Use performance data and feedback loops to continuously improve content quality and effectiveness
- Experience with Qualtrics, Pendo, CMS tools, and marketing automation tools is a plus.
Qualtrics provides Experience Management (XM) software that helps organizations enhance the experiences of their customers and employees. The XM platform uses artificial intelligence to collect and analyze data from various sources, allowing businesses to make informed decisions that improve their products, services, and overall brand experience. Qualtrics offers three main suites of tools focused on customer feedback, employee engagement, and product performance, enabling organizations to monitor and enhance these areas continuously. This approach helps businesses increase market share, accelerate growth, and build brand loyalty. Qualtrics operates on a subscription-based model, providing clients with access to its platform and additional professional services like consulting and training. The company's AI-driven insights lead to better decision-making and improved outcomes, making it a preferred choice for over 11,000 leading organizations.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Provo, Utah
Founded
2002
Simplify's Take
What believers are saying
- Qualtrics' partnership with LangChain enhances personalized customer and employee interactions through AI.
- AI-driven customer experience improvements present a $860 billion financial opportunity.
- Recognition as a leader in multiple industry reports boosts Qualtrics' market credibility.
What critics are saying
- LangChain's platform vulnerabilities could affect Qualtrics' service reliability.
- Diminishing social media ROI may reduce the perceived value of Qualtrics' analytics.
- Increased competition from AI startups could threaten Qualtrics' market position.
What makes Qualtrics unique
- Qualtrics offers a unified platform for managing customer, product, employee, and brand experiences.
- The company leverages AI to provide actionable insights for improved decision-making.
- Qualtrics' subscription-based model ensures a stable and predictable revenue stream.
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Benefits
Work hard/play hard - For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up. Everyone receives $1500 annually to spend on a ‘bucket list’ adventure.
Upward mobility - Because we’re a hyper-growth company, getting promoted and taking on more opportunity is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.
Office perks - We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.
Global - Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.
Total rewards - The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, quarterly bonuses, and tons of career mobility.
High bar - We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%PROVO, Utah and SEATTLE, May 20, 2025 /PRNewswire/ -- Qualtrics, the leader and creator of the experience management (XM) category, today announced it has been named a Leader in The Forrester Wave™: Employee Experience Management Platforms, Q2 2025. This report evaluated 12 service providers across a range of criteria covering Strength of Offering and Strength of Strategy. Qualtrics achieved the highest score possible across 16 criteria:
RTP — According to Gallup’s recent State of the Global Workspace Report, remote workers are more likely to be engaged but less likely to be thriving. The report looks at employee engagement and well-being, measuring a worker’s “attachment to their team and organization.”. Overall, remote workers were shown to be engaged at a level of 31%, considerably higher than the rate of 19% for those who were “on-site, non-remote-capable.” Hybrid workers, those able to work at home and in-office, came in on the lower end of that range, at 23%. Remote Workers Engagement vs Wellbeing
AI processes action items that employees might otherwise handle manually saving companies money. gettyAccording to Qualtrics, there is an estimated $860 billion worth of revenue and cost savings available for companies that figure out how to create an improved CX using AI to better understand and serve their customers. (That includes $420 billion for B2B and $440 billion for B2C.) Qualtrics recently released these figures in a report/eBook titled Unlock the Potential through AI-Enabled CX.I had a chance to interview Isabelle Zdatny, head of thought leadership at Qualtrics Experience Management Institute, for Amazing Business Radio. She shared insights from the report, including ways in which AI is reshaping how organizations measure, understand and improve their relationships with customers. These ideas are what will help you get more customers, keep existing customers and improve your processes, giving you a share of the $860 billion that is up for grabs. Here are some of the top takeaways from our interview.AI-Enabled CX Represents a Financial OpportunityThe way AI is used in customer experience is much more than just a way to deflect customers’ questions and complaints to an AI-fueled chatbot or other self-service solution
Qualtrics announced a partnership with open-source AI provider LangChain to develop "Qualtrics Experience Agents" on LangChain's LangGraph platform, enabling always-on generative AI agents for personalized customer and employee interactions.
Paying a global workforce can be a major challenge for businesses because of the various currencies, complex tax and labor laws, and reimbursing business expenses. According to a PYMNTS Intelligence report, “Cross-Border Payroll and Contractor Payments,” 47% of firms surveyed said that managing taxes is the most common challenge when hiring globally. Another study by PYMNTS Intelligence found that 80% of companies hit roadblocks when making international workforce payments. But for SAP users, managing payments to globally dispersed internal and external workers may just have become easier to manage