Regional Marketing and Leasing Specialist

Overview

At CLS Living, our mission is simple: to deliver an unparalleled resident experience and foster an exceptional workplace environment. We are committed to building a world-class team of passionate individuals who thrive in a culture of positivity, creativity, and continuous growth.

Each day brings new opportunities to innovate, lead, and make a meaningful impact. We take pride in our vibrant, design-forward communities and in the devoted teams who manage them with care and integrity. Our success starts with our people—and when our team thrives, our residents do too.

Company Benefits & Perks

We believe in rewarding our team with benefits that support both personal and professional well-being:

• Generous Paid Time Off (PTO)

• 401(k) with Company Matching

• Comprehensive Health, Dental, and Vision Insurance

• Health Savings Account (HSA) & Flexible Spending Account (FSA)

• Life Insurance & Parental Leave

• Employee Assistance Program (EAP)

• Relocation Assistance

• Professional Development & Advancement Opportunities

• Supportive, Fun, and Flexible Work Environment

• Access to an Unmatched Company Culture that values individuality and innovation

Responsibilities

Job At-A-Glance

CLS Living is seeking a Regional Marketing and Leasing Specialist to join our corporate team. Reporting to the SVP of Marketing and Leasing, this role supports leasing and marketing efforts across a portfolio of communities and requires approximately 90% travel.

Key Responsibilities

• Develop and execute weekly, monthly, and annual marketing plans to drive qualified traffic, partnering closely with on-site teams and leveraging available resources and staffing.

• Collaborate with local management to establish, maintain, and strengthen relationships with university officials, business partners, residents, and other key stakeholders to create marketing opportunities.

• Manage and optimize third-party marketing and leasing platforms, regularly reviewing and refreshing messaging, campaigns, and offers to maximize lead generation.

• Maintain accurate and detailed market source tracking within Entrata, analyzing performance to identify and prioritize high-performing traffic sources.

• Establish, implement, and track leasing goals and renewal strategies to achieve occupancy targets, motivating leasing teams through creative goal boards, contests, and incentive programs in partnership with leadership.

• Lead and support training initiatives focused on sales and leasing best practices, including curb appeal, tour paths, sales techniques, follow-up strategies, and effective use of leasing tools and technology.

• Support Property and Regional Managers in maintaining positive reputations and strong relationships with universities and surrounding communities.

• Partner closely with Leasing Managers, Regional Marketing Specialists, General Managers, and Regional Directors to ensure alignment and seamless execution of marketing and leasing initiatives.

• Assist with special projects and additional initiatives as assigned.

This job description is not intended to be all-inclusive; additional responsibilities may be assigned as business needs evolve.

Qualifications

Qualifications

• Bachelor’s degree; or 3-5 years of experience in student housing; or an equivalent combination of education and experience.

• 3-5 years of onsite management experience preferred, especially in student housing General Manager or Assistant General Manager roles.

• Excellent communication skills, with strong public speaking abilities preferred.

• Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.

• Entrepreneurial mindset: creative, proactive, and willing to challenge the status quo to meet resident and company needs.

• Willingness and ability to travel 90-95% of the time.

Relevant Systems and Platforms:

• Proficiency in Microsoft Outlook, Word, Excel, and property management software (Entrata).

• Knowledge of market rate and LIHTC programs, as well as Fair Housing and Equal Employment Opportunity (EEO) laws.

Who You Are

We’re looking for someone who thrives in a fast-paced, hands-on environment and who sees every challenge as an opportunity to improve the resident experience. The ideal candidate will:

• Be a passionate mentor and team builder, invested in the growth and development of others.

• Act as an ambassador of the CLS Living culture, bringing energy, pride, and leadership to the community.

• Have a personal drive to excel, grow within the company, and take ownership of their role.

• Possess an entrepreneurial spirit, always looking for innovative ways to enhance operations, resident satisfaction, and property performance.

• Demonstrate a solutions-first mindset, handling challenges with professionalism and integrity.

We conduct criminal background and drug screening. CLS Living is very proud to be recognized as a certified Great Places to Work company. CLS Living is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.