Data Quality Engineer

MediaRadar launches the first market-level view of the advertising ecosystem for Media owners. MediaRadar announced a major expansion of its intelligence suite, introducing the first comprehensive market-level view of the advertising ecosystem purpose-built for media owners. In an increasingly fragmented and fast-moving media landscape, the new Market Intelligence solution equips media sellers with the strategic visibility needed to align growth strategy with where advertising dollars are actually moving. As advertising investment shifts across streaming, digital, social, and traditional channels, media organizations face mounting pressure to interpret market signals quickly and translate them into revenue action. Yet most media teams still rely on siloed reports, static benchmarks or backward-looking snapshots of spend. MediaRadar's Market Intelligence changes that dynamic by delivering a real-time, top-down view of advertising investment across industries, categories and channels - giving leadership teams a clearer understanding of growth sectors, emerging threats and whitespace opportunity. "For years, media sellers have had access to data but not perspective," said Matthew Krepsik, CEO of MediaRadar. "What they've needed is a market-level lens: a way to see how advertising dollars are flowing across the ecosystem and what that means for their competitive position and revenue strategy. This launch delivers that strategic command view." From Market Visibility to Revenue Strategy The new Market Intelligence solution, especially powerful alongside MediaRadar's existing intelligence capabilities, is designed to support decision-making across the modern media organization: * Market Intelligence delivers real-time visibility into where advertising investment is accelerating, contracting or shifting across channels, industries and advertiser segments. It enables executives to identify growth sectors and shape long-term strategy with confidence. * Competitive Intelligence provides clarity into share of wallet, positioning and category dynamics. It equips research and strategy teams to benchmark performance and refine go-to-market priorities. * Commercial Intelligence converts market and competitive signals into prioritized advertiser opportunity. It empowers revenue teams to focus on the accounts most aligned with market momentum. Together, these capabilities create a continuous line of sight from macro market shifts to direct revenue action, narrowing the gap between insight and execution. Validated By Industry Leaders The expansion follows a four-month pilot with leading media and technology partners. Several participants are continuing their collaboration with MediaRadar as part of the company's Early Adopters Program, helping to refine product capabilities, validate emerging use cases, and shape how modern media organizations operationalize market-level advertising intelligence. Early results highlight how access to market-level visibility is already changing how revenue teams operate. "Understanding an advertiser's promotional focus at a glance is incredibly powerful," said Tara Rohde, Senior Sales Director at SiriusXM. "It allows us to time our outreach strategically and build pitches that align with where their investment and messaging are headed, not where they've already been." For revenue teams, this translates into more precise prioritization and more proactive engagement with advertisers based on where growth is emerging. "Seasonal patterns add another layer of strategic insight," added Rohde of SiriusXM. "Being able to see when advertisers historically ramp up investment helps us anticipate demand, prepare smarter proposals, and engage brands at the moments that matter most." Built for the Modern Media Organization Unlike point solutions designed to serve a single function, MediaRadar's expanded intelligence suite supports cross-functional alignment across executive leadership, research, RevOps and sales teams. Powered by MediaRadar's universal brand identity system and shared data foundation, the Market Intelligence solution integrates with the MediaRadar Data Cloud - enabling organizations to activate advertising intelligence within enterprise data warehouses, analytics environments and AI systems. Whether accessed through the platform or embedded directly into enterprise infrastructure, media owners can operationalize market signals at scale. As the advertising landscape continues to evolve - from streaming sports and retail media networks to social commerce and local digital expansion - MediaRadar provides the clarity needed to compete with confidence. Establishing a New Standard for Media Seller Intelligence With the introduction of Market Intelligence, MediaRadar establishes a new standard for how media owners interpret advertising markets and translate signals into strategy. Flexible packaging options allow organizations to deploy market, competitive or commercial intelligence based on their business priorities. "This marks a pivotal moment for media sellers," said Krepsik. "When you can see the market clearly, understand your competitive position and align your revenue teams around real-time opportunity, growth becomes more intentional and more predictable." To support the next phase of development, MediaRadar is inviting a select group of media organizations to participate in its Market Intelligence Early Adopters Program. Founding participants will collaborate directly with MediaRadar's product and data teams to help shape how market-level advertising intelligence is operationalized across research, strategy and revenue organizations.

MediaRadar has launched Market Intelligence, a comprehensive market-level view of the advertising ecosystem designed for media owners. The solution provides real-time visibility into advertising investment flows across channels, industries and advertiser segments, helping media organisations identify growth opportunities and refine revenue strategy. The platform integrates with MediaRadar's existing Competitive and Commercial Intelligence capabilities, creating a continuous line of sight from macro market shifts to direct revenue action. It is powered by MediaRadar's universal brand identity system and tracks over 35 million ad assets and $280 billion in media spend across 30-plus channels. Following a four-month pilot with industry partners, MediaRadar is inviting select media organisations to join its Early Adopters Programme to help shape the product's development. The solution addresses media sellers' need for strategic market perspective amid increasingly fragmented advertising landscapes.

MediaRadar launches Data Cloud: powering ai-ready Marketing Intelligence, everywhere. MediaRadar's Data Cloud unlocks direct access to AI-ready Marketing Intelligence, connecting into the data warehouses, modern marketing stacks and AI platforms teams use to train models, generate insights and automate decisions. NEW YORK, Jan. 6, 2026 /PRNewswire/ - MediaRadar today unveiled its Data Cloud, a breakthrough in advertising data interoperability that transforms how Marketing Intelligence is accessed, activated and scaled in an AI-driven market. As media fragmentation accelerates and decision cycles get quicker, marketers, publishers and platforms need intelligence that can be applied instantly across analytics, activation and AI workflows. The Data Cloud meets that need by making Marketing Intelligence immediately usable across the modern data and AI stack, so organizations can act faster, scale insight and outperform competitors. MediaRadar's Data Cloud puts mission-critical advertising datasets, including creative trends, competitive spend and media mix analysis, to work inside clients' existing environments so teams can analyze markets, inform strategy and activate insights across planning, measurement and optimization. With this intelligence available where decisions are made, organizations can power AI-driven workflows that connect trusted advertising data to models and agents across platforms such as ChatGPT, Anthropic and Gemini. Future innovations, including built-in support for the Model Context Protocol, will further extend these capabilities with secure, consistent intelligence across teams and tools. Advertisers need instant, pervasive access to trusted data to compete in today's fragmented, fast-moving media landscape. MediaRadar's Data Cloud delivers that advantage by enabling sharper media spend allocation, faster competitive intelligence and AI-ready insights that power better, data-driven marketing decisions. These capabilities are built on MediaRadar's unmatched Marketing Intelligence data foundation, spanning $280B in media spend, 35M+ creative assets and 30+ media channels, including social, digital video, programmatic, CTV, AVOD, linear TV and retail media. Together, this enables brands and agencies to: * Anticipate moves by pinpointing shifts in media spend and creative strategy and adjusting plans in real time * Compete more effectively across channels by identifying opportunities that maximize brand impact and marketing performance * Operationalize advertising intelligence by using AI-ready datasets inside analytics and AI systems to generate insights, guide planning and inform optimization Publishers and adtech platforms need deeper commercial intelligence to compete for advertiser spend, prove value and grow revenue in an increasingly crowded marketplace. MediaRadar's Data Cloud delivers that intelligence by enabling teams to target, position and sell to advertisers more effectively, unlocking new revenue opportunities and shortening sales cycles. With the Data Cloud, they can: * Identify high-propensity buyers to focus sales efforts, accelerate pipeline growth and drive revenue * Map brand- and product-level advertising activity to deliver more relevant, compelling pitches that resonate with advertiser priorities * Align sales strategies with emerging advertising trends to stay ahead of the market and win spend earlier in the buying cycle "With the Data Cloud, we've removed one of the industry's biggest obstacles: fragmented, siloed data that no one can act on," said Tejas Desai, Chief Product & Technology Officer at MediaRadar. "Now, Marketing Intelligence flows where it's needed most, at the speed of decision. This empowers our clients to access and apply intelligence effortlessly, fueling smarter decisions and better outcomes." * AI-Enabled Brand Identity System A comprehensive parent-child taxonomy acts as a single source of truth for media spend, creative and campaign assets across parent brands, sub-brands, products and co-ops. This gives teams a consistent, connected view of advertising strategy across categories and channels, enabling cleaner analysis, stronger benchmarking and more reliable AI-driven insights. * Accessible Wherever You Work A fully cloud-native ecosystem delivering Creative, Competitive, Commercial and Market Intelligence inside the tools teams already rely on. With data available directly in analytics, planning and AI environments, organizations can apply intelligence immediately to revenue, strategy and optimization decisions. * Context-Rich Semantics Standardized brand, creative and campaign metadata ensures consistent meaning across datasets, enabling more accurate analysis, stronger benchmarking and AI systems that perform with greater precision and reliability. AI-Ready by Design The MediaRadar Data Cloud is built to support AI at scale. By harmonizing media spend, creative and campaign data into a single interoperable framework, it delivers the high-quality context AI systems need to generate accurate insights and recommendations. With clean, structured and consistently classified datasets, clients can: * Train AI models with higher-quality advertising data for more accurate predictions and insights * Accelerate outcomes across go-to-market strategy, product innovation and decision-making * Compete decisively by benchmarking share of voice and spend, identifying whitespace and anticipating competitor moves The result: a Marketing Intelligence foundation that organizations need to compete today and scale confidently as AI continues to reshape the advertising industry. MediaRadar equips marketing, sales and analytics leaders with the intelligence they need to stay ahead. Its platform delivers always-on, AI-enabled Creative, Competitive, Commercial and Market Intelligence - spanning ad strategy, media spend, creative assets and brand messaging across 30+ media channels and five million brands. With deep insights into more than 35 million ad and campaign assets and $280 billion in media spend, MediaRadar provides a single, interoperable source of truth that plugs seamlessly into enterprise analytics and AI systems. The result: faster, cleaner and more actionable intelligence that drives competitive advantage View original content to download multimedia:https://www.prnewswire.com/news-releases/mediaradar-launches-data-cloud-powering-ai-ready-marketing-intelligence-everywhere-302653303.html SOURCE MediaRadar