Every day, millions of people from over 190 countries trust us to handle their precious creative ideas.

Since making our name with quick & simple file-sharing, WeTransfer has evolved to help creators organize, share, and get feedback on their work – from inception right up to delivery. We showcase the best brands to more than 80 million users per month, and our editorial platform WePresent has championed unexpected stories of creativity from around the globe and features collaborations from world-famous artists, too. 

Sounds like fun, right? Allow us to sweeten the deal: as a certified B Corporation, we do all of this while using business as a force for good, balancing people, the planet, and profit along the way.

WeTransfer Advertising (WTA) is a core pillar of the WeTransfer business. Our premium ads differentiate us from other publishers and our users and clients love our ads. WeTransfer has historically operated a ‘’freemium model’’, generating revenue from advertising on the wetransfer.com site for anonymous and free users, as well as through subscriptions across all other products. Currently, the annual revenue is roughly 50/50 split between Advertising and Subscriptions.

WTA has seen significant growth in recent years, but for us to get to the next level of scale, we need to optimise our revenue operations and maximise our yield. 

To take our advertising proposition and business to the next level, globally, WeTransfer Advertising is now looking for a Revenue Operations Manager. This person will work closely with leadership across regions and with the VP of Strategy & Ops to drive revenue growth and profitability by overseeing all aspects of yield management and pricing integrity. 

The ideal candidate will have a deep understanding of revenue ad operations and a strong analytical mindset to drive data-driven decisions. This individual will collaborate closely with the sales, marketing, and ad operations teams to develop and implement strategies that optimize revenue generation and enhance overall efficiency.

Your responsibilities:

• Trading deals:

  • Oversee trading deal negotiation and management

  • Ensure alignment to overall pricing strategy

• Yield Management:

  • Develop and execute strategies to optimize yield across advertising inventory, ensuring maximum revenue potential for all ad placements.

  • Monitor ad performance and conduct regular analysis to identify opportunities for increased yield and make data-driven recommendations.

  • Stay informed about industry trends, market conditions, and competitor strategies to adapt our approach for sustained revenue growth.

• Rate Card Ownership:

  • Oversee and maintain the rate card, working closely with the Sales team to ensure accuracy and competitiveness.

  • Regularly review and update pricing structures to reflect changes in the market and enhance overall profitability.

  • Collaborate with Sales and Marketing to design creative packaging and pricing strategies that align with client needs and market demand.

• Pricing Integrity:

  • Ensure pricing consistency and integrity across all advertising products and platforms.

  • Establish and enforce pricing guidelines and policies to prevent revenue leakage and maintain transparent pricing practices.

  • Conduct audits and analysis to identify potential pricing discrepancies and take corrective actions as needed.

• Ad Operations Collaboration:

  • Partner with the Ad Operations team to optimize ad delivery and minimize ad discrepancies, improving overall ad performance.

  • Work closely with Ad Ops to resolve technical issues that may impact revenue delivery and ad inventory.

• Reporting and Analytics:

  • Develop and maintain comprehensive revenue reports and performance metrics to track key KPIs and present actionable insights to leadership.

  • Utilize data analysis to identify revenue trends, patterns, and opportunities for optimization.

• Cross-Functional Collaboration:

  • Collaborate with Sales, Marketing, and Product teams to develop and implement revenue growth initiatives.

  • Support Sales in revenue forecasting and budgeting exercise

  • Collaborate with Finance on revenue recognition (where required)

You have:

• Bachelor’s degree in Business, Marketing, Economics, or a related field. Master’s degree is a plus.

• Proven experience (7+ years) in a revenue operations or yield management role within the digital advertising industry.

• In-depth knowledge of programmatic advertising, ad networks, and digital advertising ecosystem.

• Strong analytical skills and proficiency in data analysis tools.

• Excellent communication and interpersonal skills to collaborate with diverse teams.

• Ability to thrive in a fast-paced and dynamic environment.

• Solid understanding of advertising technology and industry best practices.

• Familiarity with ad serving platforms and revenue management tools.

You are:

• A strong fit with WeTransfer’s culture: humble, collaborative, low ego, non-hierarchical, purpose driven and passionate.

• A networker, easily driving alignment between a multitude of stakeholders. You know how to influence without power and have excellent communication skills as well as well-developed political antennae.

• Always keeping your eye on the bigger picture, and at the same time are willing to roll up your sleeves to move a project forward.

• A proactive self-starter who can identify opportunities and have a good tolerance for ambiguity.

• Flexible in the way you work and interact with people. You enjoy supporting as well as driving processes, and you easily tailor your approach as circumstances require.

• You have the ability to guide, coach and advise at all organizational levels to drive strategy into effective and efficient execution.

• A personable yet firm leader - not afraid to challenge and be challenged, positively.

• Based in London, UK or New York

  
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Equal Opportunities

WeTransfer is an equal opportunity employer and we pride ourselves on the diversity of our people. We welcome you, and everything that makes you—well, you. That includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.

Background screening

While it is not necessarily a determining or disqualifying factor for any role, you may be required to complete a standard employment background screening.