Product Marketing Lead
Posted on 12/22/2023
INACTIVE
Hello Fresh

10,001+ employees

Food & meal kit delivery service
Company Overview
HelloFresh’s mission is to change the way people eat forever by aiming to provide every household with wholesome, homemade meals – no shopping and no hassle. The company’s meals are carefully planned, carefully sourced and delivered to the front door of each customer at the time most convenient for them.
Consumer Goods

Company Stage

Pre-seed

Total Funding

$646.4M

Founded

2011

Headquarters

Berlin, Germany

Growth & Insights
Headcount

6 month growth

11%

1 year growth

23%

2 year growth

72%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Good experience in project management
  • Comfortable defining project steps and setting timelines
  • Independent way of working with a bias for action
  • Great communicator and skilled at managing multiple stakeholders
  • Highly organized and structured approach to work
  • Strong ability to work cross-functionally
  • Good creative skills with an eye for compelling assets
  • Passionate about food and cooking
  • Fluent in English
Responsibilities
  • Lead all BAU product marketing campaigns
  • Liaise with global and local Brand and Growth Marketing Teams on campaign management and execution
  • Support the development of strategic product marketing and partnership campaigns
  • Lead editorial content planning of the HelloFresh customer magazine
  • Own and manage CRM channels for communicating product and feature news
  • Lead creative asset development for big bet product marketing and partnership campaigns
  • Collate and prepare post-campaign analyses and incorporate learnings into future campaigns
  • Analyze customer and competitor insights and share key learnings with stakeholders
Desired Qualifications
  • Experience in product marketing
  • Knowledge of the food industry
  • Experience with CRM tools
  • Experience with content planning and development
  • Experience with post-campaign analysis
  • Experience with customer and competitor insights analysis