Analyst - Marketing

Position Overview 

We are seeking a highly motivated Marketing Analyst to join our growing Marketing & Communications team. This role offers a unique opportunity to gain broad exposure across all areas of marketing, with a primary focus on social media management and event support. The ideal candidate is detail-oriented, creative, and eager to collaborate in a fast-paced environment.

Essential Job Function: 

• Assist in creating, curating, and managing social media content across each social media platform to increase engagement and build brand awareness 

• Assist with the creation and execution of social media campaigns across the firm

• Utilize strong technical and data analytics skills to help with marketing and business analytics across various marketing platforms, i.e. Sprout Social, Salesforce, Seismic, Pardot, and Google Analytics, etc.

• Conduct various research projects on analytical insights/findings and provide solutions 

• Create and maintain analytics reports/dashboards to support easy access to metrics and track marketing initiatives 

• Assist with the development, organization, and execution of events

• Assist the events team with managing the overall functionality of registration systems (Swoogo, etc.) including setting up users/profiles, updating event content, archiving outdated materials, customizing reports, and data analysis

• Assist with tracking event costs and creating budget plans for the coming year as well as comparing actual budget to previous year’s expenditures

• Assist with updating and maintaining the firm’s marketing collateral to maintain brand continuity

• Ability to work in a fast-paced team environment, managing numerous concurrent projects with stringent deadlines

• Attention to detail and discretion are also required as the candidate will work on materials that could be public-facing or confidential and must be accurate and error-free.

Education and/or Work Experience Requirements 

• 1-3 years of experience

• Bachelor’s degree in marketing, business administration, finance (or other related degree preferred)

• Experience in financial services, wealth management, asset management or other related businesses preferred

• Strong analytical and problem-solving skills

• Critical thinking and data-driven mentality with attention to detail

• Highly motivated individual with demonstrated initiative, independence, and adaptability

• Advanced Excel and PowerPoint skills 

• Knowledge of Seismic Enablement Software (preferred) 

• Knowledge of email analytics and website analytics (preferred)

• Knowledge of Salesforce CRM (preferred) 

Salary Range: $72,000 - $73,000

The salary range is an estimate of pay for this position.  Actual pay may vary depending on job-related factors that can include location, education, skill, and experience.  The salary range does not include any benefits or other forms of possible compensation that may be available to employees.

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