CRM Technical Manager
Posted on 11/7/2022
London, UK
Experience Level
  • Mid-senior level experience in a CRM technical / operations role, either vendor, client or agency side
  • Strong technical awareness and proficiency, particularly with marketing tools (i.e. ESPs or CDPs - preferably Braze), 3rd party integrations and data delivery flows, with the ability to adapt to both strategic and hands-on requirements
  • Familiarity with CRM channels (email, push notification, in-product messages etc.) and how they are fed with customer data
  • Project management
  • Experience with setting up and carrying fail-safe QA processes that safe-guard you and the team from any troubles
  • Comfortable working closely with different departments (e.g. Product, Engineering and Data) to integrate new marketing channels and technologies
  • You can build relationships and alignment between various stakeholders, but are not afraid to push ahead on your vision
  • You love analysing and manipulating data and understand how marketing segmentation, reporting and tracking works
  • You're good with code, particularly: HTML, CSS, SQL and Shopify Liquid
  • Excellent verbal and written communication skills and strive to have a customer-first mindset
  • Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You're not afraid to take responsibility and ownership of your work
  • Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve CRM technical operations
  • You like to keep an eye out for the latest trends and developments in marketing technology and are not afraid to scope, prioritise and propose the best solutions for the team
  • Experience working in a medium or large international CRM team
  • Experience with data analytics and warehousing tools (Snowflake, Looker, MixPanel, Google Analytics), API-based triggering tools (e.g. Postman), data management platforms (Brazen), real-time personalisation tools (e.g. MovableInk), smart linking tools (AppsFlyer) and Python
  • Basic understanding of how Facebook and Google audience targeting. works, which data points it uses
  • Own the technical roadmap and implementation of CRM tech stack (platforms, integrations, data)
  • Ensure the smooth flow of the data to ESPs for the CRM team, maintain the data points available in Braze and create documentation to assist the CRM team to use the correct and most efficient data available
  • Ensure the scalability of data solutions and tech stack integrations as the channel grows their impact
  • Optimise the CRM platforms' structure to ensure they function seamlessly across all channels and are built with long-term scaling in mind
  • Train the CRM team on best practices in Braze for campaign building, APIs, scripting, liquid code etc
  • Help the CRM team and stakeholders troubleshoot and resolve bugs / issues / incidents related to CRM activity
Desired Qualifications
  • Working experience with JavaScript, JSON or Python is a plus

1,001-5,000 employees

International finance transfer service
Company Overview
Wise’s mission is to create a world with money without borders – moving it instantly, transparently, conveniently, and eventually for free. The company is committed to empowering money for people and businesses through their app and website that utilizes a complex engine of currencies and routes that is being designed and built by their teams across cities around the world.
  • PTO & annual leave
  • Work from home flexibility
  • Parental leave
  • Medical insurance plans
  • Health & wellbeing discounts
  • Pension & retirement plans
  • Social events
  • Relocation support
Company Core Values
  • This isn't just a job, we're a revolution
  • We get it done
  • Customers > team > ego
  • No drama. Good Karma.