Director – US Marketing

Your Role:

The Director, U.S. NF1-PN Marketing will lead HCP marketing for the NF1-PN commercial brand team.  This role will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of GOMEKLI. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the NF1-PN market as well as key attributes of GOMEKLI to help position the product appropriately in a competitive and dynamic market.

This role will involve cross-functional collaboration, project management skills, and require the selected individual to become a champion for the brand both internally and externally.  This position reports to the Sr. Director, Brand Lead of NF1-PN Marketing and will work in close partnership with the broader U.S. Rare Tumor Marketing Team.

Location Classification – Hybrid: ​

This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs. #LI-Hybrid​

Essential Duties and Responsibilities:  

• Lead annual HCP strategic planning and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners
• Own the tactical development, execution and measurement of personal and non-personal promotion for HCP and nurse audiences
• Own relationship with HCP Media/Digital Agency of Record and oversee strategy and execution, including targeting strategy, media asset development, and media KPI reporting and optimization
• Evolve data/insights-driven omnichannel strategy and planning, including building out HCP journeys, developing personalized story flows for HCP engagement, executing omnichannel-driven engagement, and measuring performance
• Work cross-functionally to develop a detailed KTL engagement strategy and plan; lead marketing-driven programs involving partnership with KTLs
• Oversee strategic direction for HCP congresses, including identification and execution of event sponsorships, symposiums, and exhibit and conference material development
• Support the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital execution; lead creation of all content associated with peer-to-peer programs including speaker decks and invitations
• Work with Marketing Operations to manage HCP & Nurse resource printing and fulfillment in the portal (details, inventory, downloads)
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
• Partner with sales training and sales leadership to optimize the development and utilization of personal promotional materials and ensure materials are appropriately rolled out to field teams at both new hire and POA meetings
• Deliver field force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages
• Engage with the global marketing team to ensure alignment and appropriate US pull-through; lead integration of global HCP campaign into US materials
• Collaborate with broader rare tumor marketing team to ensure strategic alignment and execution across the SpringWorks portfolio
• Ensure legal/regulatory compliance and medical accuracy of all marketing tactics
• Manage agency partner relationships, workflows, and related expense budgets
• Manage owned budget line items on an ongoing basis and ensure spend and gating are reconciled on time & accurately
• Participate in regular field rides and share appropriate insights back with team
• Ability to independently and proactively identify strategic opportunities, build plans and execute against them
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Ability to lead projects and make key decisions without day-to-day oversight
• Ability to effectively prioritize projects & initiatives based on aligned business objectives
• Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment
• Strong communications skills and track record of effective and influential presentations to external and internal stakeholders
• Initiative, creativity, and ability to work effectively in complex, rapidly changing environment
• Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures
• Proficient in digital marketing, omnichannel, and media tactics directed towards HCPs
• Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
• Adept in expense budget planning, tracking, and ROI measurement

Role Requirements:

• Education:
  • Bachelor's degree (business or related disciplines)
  • MBA or other advanced degree preferred
• 9+ years of relevant pharmaceutical and/or biotechnology commercial experience
• 3+ years people leadership experience
• Prior in-line or equivalent U.S. HCP marketing experience, with 4+ years in a product manager role strongly desired
• Sales experience preferred
• Oncology experience preferred
• Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process
• Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders preferred
• Microsoft Office
• Veeva Promo Mats
• Brand planning
• Launch and tactical planning
• Results-oriented, exhibits leadership skills, and ability to influence and motivate without authority
• Proven ability to lead and collaborate with cross-functional teams
• Team player and strong track record of collaboration
• High ethical standards and personal integrity
• Strong sense of urgency and ability to organize, prioritize, activate and execute
• Team player and strong track record of collaboration, particularly across Marketing and Sales teams 

Compensation and Benefits:
The expected salary range for this position is $165,000 – $230,000. Actual pay will be determined based on experience, qualifications, location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.