We are looking for a data-driven and creative Product Marketing professional to join our organization. You will be part of the team driving go-to-market (GTM) success initiatives and enabling the organization to scale. In this role, you will act as the quarterback and identify and execute go-to-market initiatives to scale the adoption of existing products and new product launches through the development of go-to-market strategies, positioning, market and competitive analyses, marketing collateral, sales enablement tools and ideas (and content) to support marketing campaigns. This highly collaborative role works closely with upper management from marketing, sales, product, and external customers and industry groups to bring solutions to market and develop innovative programs that drive demand.

This position is ideal for a motivated product marketing professional looking to have a significant impact! This will require a balance of strategic and execution excellence with a strong bias towards strategic thinking and structured communications to articulate the HealthVerity IPGE narrative through the sales organizations and to our clients and prospects.

• Translate the key value propositions of our product roadmap into clear and thought-provoking marketing messages that align with our corporate strategy

• Support go-to-market strategy for applicable new product launches and initiatives with tailored messaging articulating market use cases

• Market intelligence – be the expert on buyers, how they buy, and their buying criteria; be the expert on our field and stand out among others. 

• Sales enablement – communicate the value proposition of HealthVerity products to the sales team and develop both internal and external sales tools that support the selling process, including client presentations, sales training, product sheets, case studies, and white papers

• Be the thought leader for higher client engagement activities such as an executive-level user conference or other forms of direct client influence

• Play an advisory role in intricate future product strategy based on market dynamics

• Be a key touch point for client feedback and adapt marketing messages based on user feedback

• Serve as “the glue” between product and marketing to ensure cohesive, efficient, and impactful go-to-market for solutions under the HealthVerity IPGE banner

• Passionate about the Product Marketing discipline

• Have relatable experiences in healthcare marketing with a preference for Pharmaceutical and Payer clients

• Able to translate key strategies into creative, digestible messages for clients

• Ability to effectively influence other executives tasked with delivering on key value propositions for HealthVerity IPGE

• Quick learner about new industries and able to drink through the proverbial fire hose to become industry-conversant

• Knowledgeable about innovative approaches to B2B Marketing 

• 10+ years experience in marketing, product development, and client-facing activities

• A college degree is required, and a master’s degree preferred

• Healthcare / Life sciences industry experience required

• Demonstrated experience and success in developing high-performing sales engagement content and programs to ensure salesforce effectiveness of product positioning against customer needs

• Proven track record in executing successful go-to-market programs, including product launch and positioning activities that drive significant revenue growth

• Ability to travel to industry events or customer meetings

• Excellent verbal and written communication skills.

All HealthVerity team members must be vaccinated against COVID-19 unless granted an exemption based on religious or medical reasons. Determinations for exemptions are evaluated on an individualized basis and are role-dependent.

At HealthVerity we are actively solving some of the greatest challenges in healthcare through innovative technology and data solutions. Our customers and partners including pharmaceutical manufacturers, payers and government organizations look to HealthVerity to partner on their  most complicated use cases, leveraging our transformative technologies and real-world data infrastructure. The HealthVerity IPGE platform, based on the foundational elements of Identity, Privacy, Governance and Exchange, enables the discovery of RWD across the broadest healthcare data ecosystem, the building of more complete and accurate patient journeys and the ability to power best-in-class analytics and applications with flexibility and ease. To learn more about the HealthVerity IPGE platform, visit www.healthverity.com.

We are making a difference – Our technology is at the forefront of some of the biggest healthcare challenges in the world. 

We are one team – Our people define our culture and always will. We take time out to celebrate each other at the end of every week through company-wide shout outs, and acknowledge the value that each of us adds towards our greater mission. Come share all you have to offer.

We are learners – Every team member is continually learning, no matter if we’ve been in a role for one year or much longer. We are committed to learning and implementing what is best for our clients, partners, and each other.

• Compensation: competitive base salary & annual bonus opportunity (for non-commissioned roles)

• Benefits: comprehensive benefits with coverage on Day 1, medical, dental, vision, 401k, stock options

• Flexible location: our HQ is in Philadelphia with 50% of the team distributed across 25+ states

• Generous PTO: Take time off as needed, targeted at 4 weeks per year, including vacation, personal and sick time, plus paid maternity and paternity leave.

• Comprehensive and individualized onboarding: mentorship program, departmental talks, and a library of resources are available beginning day 1 for each new team member to minimize the stress of starting a new job

• Professional development: biweekly 1:1s, hands-on leadership that is goal-and growth-oriented for each team member, and an annual budget to support professional development pursuits

HealthVerity is an equal opportunity employer devoted to inclusion in the workplace. We believe incorporating different ideas, perspectives and backgrounds make us stronger and encourages an environment where ageism, racism, sexism, ableism, homophobia, transphobia or any other form of discrimination are not tolerated. At HealthVerity, we’re working towards an innovative and connected future for healthcare data and believe the future is better together. We can only do that if everyone has a seat at the table. Read our Equity Inclusion and Diversity Statement.

If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]

Remote opportunities are not available in all areas and require team members to work from a fixed location due to tax and labor law implications - specific questions about remote positions can be discussed during the interview process with your recruiter.