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Director – Product Marketing
Confirmed live in the last 24 hours
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Salesforce
Communications
Requirements
  • Passionate about the Product Marketing discipline
  • Have relatable experiences in healthcare marketing with a preference for Pharmaceutical and Payer clients
  • Able to translate key strategies into creative, digestible messages for clients
  • Ability to effectively influence other executives tasked with delivering on key value propositions for HealthVerity IPGE
  • Quick learner about new industries and able to drink through the proverbial fire hose to become industry-conversant
  • Knowledgeable about innovative approaches to B2B Marketing
Responsibilities
  • Translate the key value propositions of our product roadmap into clear and thought-provoking marketing messages that align with our corporate strategy
  • Support go-to-market strategy for applicable new product launches and initiatives with tailored messaging articulating market use cases
  • Market intelligence - be the expert on buyers, how they buy, and their buying criteria; be the expert on our field and stand out among others
  • Sales enablement - communicate the value proposition of HealthVerity products to the sales team and develop both internal and external sales tools that support the selling process, including client presentations, sales training, product sheets, case studies, and white papers
  • Be the thought leader for higher client engagement activities such as an executive-level user conference or other forms of direct client influence
  • Play an advisory role in intricate future product strategy based on market dynamics
  • Be a key touch point for client feedback and adapt marketing messages based on user feedback
  • Serve as “the glue” between product and marketing to ensure cohesive, efficient, and impactful go-to-market for solutions under the HealthVerity IPGE banner
Desired Qualifications
  • 10+ years experience in marketing, product development, and client-facing activities
  • A college degree is required, and a master's degree preferred
  • Healthcare / Life sciences industry experience required
  • Demonstrated experience and success in developing high-performing sales engagement content and programs to ensure salesforce effectiveness of product positioning against customer needs
  • Proven track record in executing successful go-to-market programs, including product launch and positioning activities that drive significant revenue growth
  • Ability to travel to industry events or customer meetings
  • Excellent verbal and written communication skills
HealthVerity

201-500 employees

Health data exchange platform
Company Overview
HealthVerity's mission is to transform the healthcare industry by creating a high-governance, privacy-compliant way for the healthcare industry to connect and exchange real-world data across the broadest ecosystem, enabling longitudinal patient journeys, frictionless access to data and better patient outcomes.
Benefits
  • Medical, dental, & vision
  • 401k
  • Stock options
  • Flexible location
  • Generous PTO
  • Mentorship program
  • Professional development