What will you do?

• Drive programming strategy to hit pipeline and revenue targets for multiple products, services and market segments.
• Own campaign design and execution across multiple marketing channels (with the support of marketing teams), including: email, content, landing pages, direct mail, content syndication, webinars, digital, etc.
• Manage campaign budgets, calendar, timelines and ideal customer profile segment targets.
• Support SDRs in their lead qualification and outbound prospecting.
• Own the relationship with the sales team and keep them appraised of upcoming campaigns.
• Analyze sales/marketing trends and design lead-generation and sales-enablement campaigns to test, support and ultimately strengthen conversion rates.
• Develop relationships and work directly with vendors as needed.
• Manage campaign reporting for operational/senior management.
• Stay up-to-date with the latest marketing and advertising technology trends, best practices and solutions.
• Work closely with other marketing teams and project manage the execution of campaigns to ensure deadlines are met.
• Other duties as assigned.

What will you bring?

• Strong campaign strategist with an analytical approach to results and a willingness to test ideas.
• Experience with a variety of marketing channels to support the growth of pipeline and bookings.
• Ability to grow strong, transparent relationships with Sales, SDRs, and other marketing teams.
• Skilled in project management and the ability to use data to guide decision-making.
• Ability to manage a Campaign Calendar.
• Knowledge of Marketing Automation and CRM Platforms (SF and Marketo are a plus).
• Basic understanding of Design and how this impacts metrics like clicks, opens, etc.
• Ability to evaluate paid media deployment strategies to support campaigns.
• Ability to create and manage budgets for marketing programs.
• Ability to produce reporting for a variety of campaign types and channels.
• Strong written and oral communication skills.
• Hard-working, self-starter with a willingness and eagerness to work independently at times and collaboratively with the rest of the team – learning from others when things are unfamiliar.
• Organized, ambitious, and high-energy – someone who can embrace and navigate a fast-paced, ever-shifting environment.
• Ownership mentality and proven ability to meet deadlines.

Qualifications and Education

• Bachelor’s Degree in a relevant subject
• 4+ years of demand generation experience in B2B technology org.
• 1+ years of experience in designated specialization.