Full-Time

Director – Measurement Insights

Posted on 10/7/2025

Samba TV

Samba TV

201-500 employees

Delivers TV audience measurement and insights

Compensation Overview

$120k - $180k/yr

+ Base Salary

San Francisco, CA, USA

In Person

Category
Data & Analytics (2)
,
Requirements
  • 10+ years of experience in media, measurement, activation, or a related field
  • Strong communication skills, executive presence, relentless curiosity
  • Technical fluency in SQL, comfort in Python, experience in BigQuery and Databricks
  • Knowledgeable and eager to leverage and incorporate AI into deliverables
Responsibilities
  • Innovate, Build, Iterate, Launch - proactively identify insights and data gaps in the global media landscape, and build automated solutions to fill those gaps. These solutions will include “scrappy,” prototype-style insights products (e.g. dashboards, LLM retrieval interfaces) that can be tested with sellers and customers, and sent to production when there is opportunity for scaled monetization.
  • Ideate and Deliver Bespoke, Consultative Insights - work collaboratively with sellers, sales engineers, product teams, and data scientists to ideate and deliver bespoke insights, service, or data solutions that add value and deliver ROI for Samba’s most strategic, high-value customers.
  • Deliver Standardized Insights Reports & Improve Retrieval for Internal Teams - support business development teams by delivering standardized insights that sales teams will use in prospecting, pitches, customer outreach, and more. Proactively improve the retrieval methods for standardized reports and recurring insights requests to enable self-service insights at scale among sellers
Desired Qualifications
  • Expert-level understanding of buy and sell-side media customers
  • Prior roles: Solutions Engineering, R&D, Marketing or Content Insights, or related fields
  • Experience being a public spokesperson - speaking at events, on podcasts, and more

Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$75.7M

Headquarters

San Francisco, California

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • Secured $60M venture debt in May 2026 to fund AI tools and acquisitions.
  • Partnerships with Disney, TikTok, Snap, and MediaTek expand global reach.
  • Appointed Jaya Aswani as CTO and Katie Soo to board in 2026 for AI scaling.

What critics are saying

  • Nielsen's $1.6B acquisition by Vista in 2023 bundles offerings undercutting Samba.
  • Google's Privacy Sandbox deprecation erodes Samba's household identity graph advantage.
  • $60M debt repayment forces dilutive raises if acquisitions underperform by 2028.

What makes Samba TV unique

  • Samba TV's patented ACR technology, invented in 2011, integrates across 24 top Smart TV brands.
  • Proprietary multi-source TV panel is 100 times larger than legacy measurement systems.
  • Samba Knowledge Graph uses first-party data from 48 million TVs and billions of web users.

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Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-7%
TV Tech
Dec 8th, 2025
Samba TV Secures New Funding of up to $60 Million

Samba TV secures new funding of up to $60 million. SAN FRANCISCO - Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an initial venture debt facility of $30 million, and up to $30 million more to support future growth. Samba TV said it will use the capital to accelerate the AI transformation in media and advertising, driving adoption of its advanced agentic advertising solutions. The financing will also support its efforts to expand its global operations and strategic partnerships, as a unified, cross-platform measurement source for global DSPs, SSPs and major platforms like TikTok and Snap. In addition, Samba reported that it "is now capitalized to continue its track-record of strategic acquisitions of technology companies." "The traditional advertising playbook is obsolete and Samba is delivering Agentic AI infrastructure the industry needs to execute with unified, real-time infrastructure to optimize every screen," said Ashwin Navin, CEO and co-founder of Samba TV. "This growth capital provides the strategic flexibility and firepower to aggressively execute our AI product roadmap, scale our global partnerships, and opportunistically execute on M&A opportunities when they present themselves. We chose to partner with Horizon because of their deep understanding of the technology landscape and their ability to provide sophisticated, non-dilutive capital solutions that align with our long-term vision." "The media and advertising sector is at a critical inflection point, and Samba has established itself as an indispensable global leader," said Mark Solovy, managing director and co-head, Technology Finance Group at Monroe Capital, the parent company of Horizon. "Samba TV's proprietary data, advanced AI platform, and its deep integration with the world's leading media platforms represent the exact kind of durable, scalable business model we seek to invest in. We are thrilled to provide the growth capital to support Ashwin and his team as they capitalize on this massive market opportunity."

Axios
Dec 8th, 2025
Samba TV raises $60M venture debt for acquisitions and AI measurement tools

Samba TV has secured up to $60 million in venture debt to fund acquisitions and develop AI-powered measurement tools, CEO Ashwin Navin told Axios. The funding reflects intensifying competition in the media measurement industry as advertisers demand real-time, cross-platform insights to optimise campaigns across television and digital channels. The venture debt will enable the company to scale its operations and expand its capabilities in tracking viewer behaviour and advertising effectiveness across multiple platforms.

MrWeb Ltd
Sep 5th, 2025
Daily Research News Online

Media intelligence firm Samba TV has announced a partnership with smart TV chipset supplier MediaTek, to launch 'Samba AI with MiraAware', an AI solution offering TV manufacturers, platforms and advertisers real-time, contextual intelligence for CTV content.

Digital IT News
Sep 4th, 2025
Samba AI Powers EdgeAI on Connected TVs with MediaTek

Samba TV and MediaTek launched Samba AI with MiraAware, an edge AI breakthrough that delivers real-time contextual intelligence to connected TVs (CTV).

MarTech360
Jun 18th, 2025
Samba TV and InfoSum Join Forces to Deliver Scalable, Privacy-First Agentic Media Measurement

Samba TV, a global leader in AI-powered media intelligence, announced a strategic international partnership with InfoSum, the world's leading data collaboration platform and part of WPP.

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