Full-Time

Manager

Shopper

Confirmed live in the last 24 hours

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Data & Analytics
Consumer Goods
Entertainment

Mid, Senior

Toronto, ON, Canada

The position offers a flexible hybrid work model.

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis

You match the following Mediabrands's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Strong professional or educational background in Commerce, Shopper Marketing, and/or Retail Media.
  • Proven experience working with omni-channel Retail Media Networks; familiarity with Walmart Connect media is highly desirable.
  • Previous experience in an advertising agency, in CPG, or within a commerce media environment is strongly preferred.
  • Understanding of broader media planning and buying, with the ability to ensure seamless integration with wider media objectives.
  • Demonstrated ability to interpret and analyze data to shape go-to-market strategies and optimize performance.
  • Experience working across multiple client accounts and diverse business categories.
  • Excellent verbal and written communication skills, with the ability to present complex information clearly to diverse client audiences.
  • Proven ability to work effectively within a team environment while fostering cross-team communication and collaboration across functions.
  • Strong enthusiasm for retail media, commerce strategy, data-driven marketing, emerging media, and innovative technology solutions.
  • Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).
Responsibilities
  • Build and maintain strong client relationships to ensure timely delivery of Shopper Marketing campaigns and plans.
  • Ensure the accuracy of deliverables, including client-facing documents, budget stewardship, and billing.
  • Proactively manage client expectations, ensuring clear and effective communication.
  • Prepare and deliver tailored client presentations based on the audience, from senior executives to junior team members.
  • Developing strong relationships with Retail Media Network key stakeholders at multiple levels.
  • Oversee day-to-day relationships with media partners and support the Director in negotiations for commerce media programs.
  • Recommend and leverage innovative media vehicles, including Retail Media Networks (RMNs), to drive impactful results.
  • Define shopper program objectives and strategies that align with brand marketing goals and client business priorities.
  • Develop and implement shopper marketing plans informed by industry trends and market insights.
  • Work with the internal cross-functional team (Planning, Director) and external (Client Shopper teams) to develop optimal and actionable strategies, concepts and tactics.
  • Craft and execute go-to-market strategies, integrating Shopper Marketing with digital retail media tactics for holistic performance.
  • Analyze learnings from past campaigns and apply them to future initiatives.
  • Monitor and share trends in shopper marketing and retail media to identify opportunities for innovation and growth.
  • Support the development, presentation, management, and measurement of commerce media programs.
  • Ensure strategic consistency across all elements of plan development and implementation.
  • Support building connectivity between shopper marketing and digital retail media tactics to drive holistic performance.
  • Managing project status and budget communication with client teams and obtaining approvals.
  • Managing Shopper program timelines, approval processes, and program synergy.
  • Ensure accurate stewardship and management of budgets, including alignment with client billing processes.
  • Support the buying process and ensure stewardship for media programs.
  • Develop and manage project timelines and budgets.
  • Manage communication of project status and budget to client teams.
  • Measure media performance throughout all campaign stages to ensure objectives and strategies meet or exceed client expectations.
  • Engage on the selection and deployment of innovative media vehicles in line with media strategies.
  • Measure post-promotion or post-campaign results using client and retailer-provided data and provide actionable insights to optimize future efforts.
  • Deliver comprehensive performance analyses, ensuring campaigns align with set objectives and strategies.
  • Foster knowledge sharing, collaboration, and open communication across internal teams.
  • Identify and develop expertise within shopper marketing and commerce media, cultivating a high-performing team.
  • Actively contribute to cross-functional initiatives, supporting integrated shopper marketing strategies across digital retail media stakeholders.
Desired Qualifications
  • Familiarity with Walmart Connect media is highly desirable.
  • Previous experience in an advertising agency, in CPG, or within a commerce media environment is strongly preferred.

Mediabrands focuses on providing media and marketing solutions that help clients grow their businesses. The company uses data analysis and technology to create effective advertising strategies tailored to the needs of various clients, from large corporations to local businesses. Their services include media planning, buying, and optimization, as well as content creation and distribution. What sets Mediabrands apart from its competitors is its emphasis on data-driven approaches and the ability to adapt to changes in the media landscape. The goal of Mediabrands is to maximize the return on investment for its clients while fostering an inclusive work environment that values diverse perspectives.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on personalized marketing strategies enhances Mediabrands' service offerings.
  • AI-driven content creation tools boost efficiency in Mediabrands' marketing campaigns.
  • The rise of AR in advertising offers new engagement opportunities for Mediabrands.

What critics are saying

  • Ad-blocking technology reduces the effectiveness of Mediabrands' digital advertising.
  • Privacy regulations limit data collection, affecting Mediabrands' data-driven strategies.
  • Economic uncertainties lead to reduced demand for Mediabrands' media services.

What makes Mediabrands unique

  • Mediabrands leverages data-driven strategies to deliver tailored media solutions.
  • The company integrates advanced analytics and technology for optimized media planning.
  • Mediabrands fosters an inclusive work environment, valuing diverse perspectives.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests