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Senior Manager
Market & Customer Research
Updated on 9/27/2022
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Leadership
Management
Marketing
Market Research
Research
Sales
Tableau
PowerPoint/Keynote/Slides
Looker
Excel/Numbers/Sheets
Requirements
  • 6+ years or equivalent of global research experience at an agency, brand, or market research supplier focused on B2B or Enterprise technology (with experience across hardware and software)
  • Experience conducting primary and secondary research applying mixed methodologies (quantitative & qualitative research)
  • Exceptional at finding trends in the data, articulating the “so what,” and translating insights into strategic & actionable recommendations
  • Adept at guiding groups with divergent opinions toward a unifying decision, drawing upon data to ground decision-making
  • Excellent project management skills, and experience managing vendor relationships
  • Excellent communication and data story-telling skills, including the ability to clearly present findings and recommendations to diverse stakeholders
  • Comfortable navigating large datasets, with experience creating dashboards for stakeholders through internal reporting tools (Looker, Tableau, etc.)
  • Skilled in Excel and Powerpoint, with ability to translate to Google Suite
  • We want to hear from you! We are looking to build the best team of people who will be empowered to do their best work. If you have what it takes, but don't necessarily meet every bullet in the job description we encourage you to apply
Responsibilities
  • The Senior Manager, Market & Customer Research will produce work used to inform global marketing & brand strategies, product strategy, product launches, lifecycle marketing, audience expansion, and brand campaigns. You will provide the company with a deep understanding of SMB and Enterprise customer personas and their motivations
  • Develop questionnaires, sample plans, screeners, and discussion guides; and moderate focus groups for non-partner-supported research
  • Identify research needs, help determine the team's focus areas and project roadmap
  • Lead day-to-day project, stakeholder, and budget management of your projects
  • Manage and guide external partners in the design, edits, and execution of any outsourced or partner-supported research
  • Synthesize research findings into insightful observations with clear, actionable business implications and strategic recommendations
  • Research examples include: path-to-purchase studies, user needs analyses, customer personas & segmentation, competitive landscape audits, creative testing, brand health tracking, etc
  • Partner closely and cross-functionally with Product, Product Marketing, Integrated Marketing, Business Development, Sales, International Marketing, and Customer Success
  • Work with Product, Product Marketing, and Sales teams to ensure we have a deep understanding of prospective customers and the industries in which they work-informing go-to-market strategy for new products & solutions to increase Matterport's revenue
  • Work with Design and Product/Brand Marketing teams to test value prop, positioning, and creative testing to ensure our external facing communications are clear and resonant with target audiences at each stage of the lifecycle
  • Support company-wide thought leadership on future bets based on industry and customer trends, helping all Marketing teams communicate externally to inspire prospective & current customers
  • Deepen the organizational knowledge of our prospective and existing customers, representing the customer and their needs to all teams across the business-always ensuring the customer has a seat at the table through your in-depth knowledge of their needs, attitudes, and behaviors
Matterport

201-500 employees

3D capture
Company Overview
Matterport's mission as a spatial data company is to bring every space online - turning any home, office, shop, or hotel into a digital twin that can be accessed, explored, and managed from any device, anywhere in the world.