Full-Time
Growth Marketing Manager
Audio & video transcription editing platform
$108,000 - $167,500
Senior
Montreal, QC, Canada + 2 more
- 3-5 years managing performance marketing campaigns across paid media networks, such as Google (Search Ads, YouTube, Display) and Meta (Facebook, Instagram), for a B2B SaaS company or marketing agency
- Well-versed in first party ad platforms, such as Google Ads Manager and Facebook Business Manager- both in creating ads, setting up events, and troubleshooting any issues
- Ability to translate performance data from campaigns into actionable insights; experience with analytics tools such as Excel, Google Sheets, Amplitude, and/or Google Analytics
- Proven track record in building full funnel programs that meet KPI's; this includes developing the creative strategy, measurement strategy and tactical strategy for all parts of the funnel
- Experience working with a cross-functional marketing team- working with designers to develop creative assets; working with product marketing to understand product positioning, audiences, and use cases; working with B2B/sales teams to generate leads
- Lead the ideation, execution, and optimization of paid media on networks like Google (Search Ads, YouTube, Display) and Meta (Facebook, Instagram); and experiment with new performance marketing channels (TikTok, Reddit, etc.)
- Partner with our wider marketing team (content marketing, community, and product marketing) to run paid ads as part of integrated marketing campaigns
- Collaborate with our design team to develop ad creative assets that converts while effectively conveys our product positioning
- Work with our creator partnerships team to identify impactful and relevant creators for ad whitelisting opportunities
- Measure and report on channel performance, distill learnings & share insights to support wider marketing efforts, and uncover opportunities for further experimentation (e.g. new target audiences, product use cases, etc.)
- Manage our performance marketing budget by collaborating with the wider Growth Marketing and Finance teams to ensure ad spend has positive ROI and is sustainable
- Partner with our business operations and data team to ensure that all conversion event tracking and 3rd party pixels are integrated effectively and measuring accurately
Descript is a pioneering company in the realm of video editing, leveraging AI to simplify and enhance the editing process for a wide range of users, from social media influencers to businesses. The company's unique approach to video editing, which combines the simplicity of document editing with powerful AI features, has garnered high praise for its user-friendly interface and forward-thinking design. This has positioned Descript as a leader in its industry, setting new standards for video editing software and making it an exciting and dynamic place to work.
Company Stage
Series C
Total Funding
$100.1M
Headquarters
San Francisco, California
Founded
2017
6 month growth
↑ 13%1 year growth
↑ 31%2 year growth
↑ 78%Benefits
Healthcare package
Catered lunches
Unlimited vacation time
Remote work option