Marketing Manager

Job Description

The Marketing Manager drives the brand voice and guest-facing presence of Fairmont Sonoma Mission Inn & Spa. This role is responsible for creating and executing on-property activations, managing social media, supporting B2B sales tools, and overseeing the development of marketing collateral. In collaboration with the Director of Sales & Marketing, Director of Public Relations, Director of Revenue, and Senior Marketing Manager, this position helps ensure that the resort maintains top-of-mind awareness for leisure and group travelers visiting Sonoma’s wine country.

Key Responsibilities:

Brand Marketing & Activations

• Plan and implement seasonal guest-facing activations, local partnerships, and on-property promotions across F&B, Spa, and Resort operations
• Develop branded print and digital collateral including menus, flyers, signage, welcome cards, and in-room materials
• Update digital signage, reader boards, and other on-site messaging platforms to reflect current offerings and events

Social Media Management

• Manage the content calendar and daily postings for Instagram, Facebook, and TikTok
• Curate on-brand, engaging content highlighting the resort experience, events, and local culture
• Coordinate influencer stays and social collaborations in partnership with the PR team

Sales & Group Marketing Support

• Create and maintain proposal templates, sales presentations, site visit materials, and group fact sheets
• Coordinate updates to group-facing platforms including Cvent, WeddingWire, and Consortia listings
• Support Sales in the execution of B2B activations, tradeshows, and client events with creative tools

Digital Marketing Support

• Collaborate with the Senior Marketing Manager on the execution of hotel-wide campaigns, ensuring alignment across on-property and digital platforms
• Assist with publishing and optimizing listings on third-party platforms (Yelp, Sonoma County Tourism, wedding sites)
• Prepare monthly email newsletters to support seasonal promotions and local events; track engagement results and feedback

Website Content Coordination

• Partner with the Senior Marketing Manager to keep brand.com and the hotel microsite updated with relevant offers, packages, and imagery
• Support content audits and visual storytelling efforts by ensuring images and messaging reflect current priorities
• Ensure all Spa, F&B, and event content is up to date across digital platforms like OpenTable, Yelp, and Google

Cross-Functional Collaboration

• Coordinate closely with the Senior Marketing Manager to align content needs, promotion schedules, and guest messaging
• Work collaboratively with PR and Revenue teams to support high-visibility campaigns and media-driven activations
• Participate in weekly strategy meetings and on-property walkthroughs to maintain brand consistency across all guest touchpoints

Qualifications

Qualifications:

• 2–4 years of experience in hospitality marketing, brand communications, or lifestyle content creation
• Proficient in social media management and creative content tools (Canva, Adobe Creative Suite preferred)
• Strong visual sensibility and understanding of hospitality guest touchpoints
• Exceptional organizational skills and comfort with cross-departmental coordination
• Ability to manage multiple projects in a fast-paced, guest-focused environment
• Familiarity with Fairmont and Accor branding standards is preferred

Salary Range of $70,000-$80,000 a year.