Full-Time

Senior Paid Social Strategist

Updated on 12/20/2024

ManyChat

ManyChat

201-500 employees

Automates customer communications via messaging

Consumer Software
Enterprise Software

Senior

Austin, TX, USA

Hybrid work format allows choosing between home and office.

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Social Media
Requirements
  • 5+ years of digital marketing experience, with a proven track record in driving successful performance marketing strategies.
  • 2+ years of full time Meta and TikTok ad campaign management, with a deep understanding of their platforms, ad formats, and best practices.
  • Experience in developing and implementing brand and creative strategies, ideally targeting creators, influencers, or verticals related to the creator economy.
  • Proficiency in campaign data analysis and actionable insights delivery.
  • Experience with performance analysis tools, reporting dashboards, and A/B testing methodologies.
  • Excellent project management skills and the ability to work cross-functionally in a fast-paced environment.
  • Passion for Instagram and TikTok, social media trends, and innovative digital marketing strategies.
Responsibilities
  • Develop, execute, and optimize social advertising campaigns to meet business objectives, focusing on acquisition, engagement, and brand awareness.
  • Work closely with our creative team to guide the development of TikTok and Instagram-specific content that resonates with our target audience.
  • Collaborate across teams, including brand, creative, and product, to ensure cohesive campaign execution.
  • Optimize performance through A/B testing, audience segmentation, and creative iteration.
  • Analyze and report on campaign performance, providing actionable insights to stakeholders.
  • Keep up with the latest paid social trends and features to ensure we stay ahead of the competition.
  • Develop strategies for influencer collaborations and creator-driven content campaigns to boost brand visibility.

ManyChat provides a platform for businesses to automate and manage customer communications through messaging apps like Facebook Messenger and SMS. It primarily targets small to medium-sized businesses (SMBs) that want to improve customer engagement and streamline communication. The platform allows users to create chatbots that can answer inquiries, send promotional messages, and process orders, all without requiring technical expertise. ManyChat operates on a subscription-based model, offering a freemium plan where basic services are free, but advanced features come with a paid subscription. This includes tools for automation, analytics, and integration, helping businesses enhance their marketing strategies. Unlike some competitors, ManyChat focuses on user-friendly automation and multimedia support, ensuring a smooth experience for its users. The company's goal is to empower SMBs to leverage automated messaging for better customer interactions and operational efficiency.

Company Stage

Series A

Total Funding

$22.5M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

↑ 25%

1 year growth

↑ 64%

2 year growth

↑ 63%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for personalized experiences boosts ManyChat's chatbot customization features.
  • Conversational commerce trend allows ManyChat to expand e-commerce integrations.
  • Omnichannel marketing strategies align with ManyChat's diverse communication channel support.

What critics are saying

  • Emerging chatbot platforms with advanced AI threaten ManyChat's market share.
  • Changes in Facebook's API policies could disrupt ManyChat's operations.
  • Economic downturns may reduce SMBs' spending on marketing automation tools.

What makes ManyChat unique

  • ManyChat offers a user-friendly platform for SMBs to automate customer communications.
  • The company supports multiple messaging apps, including Facebook Messenger and WhatsApp.
  • ManyChat's subscription model provides advanced features like automation and analytics.

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