Director of Growth Engagement & Lifecycle Marketing
Posted on 9/26/2023
INACTIVE
Robinhood

1,001-5,000 employees

Accessible, affordable trading and investment platform.
Company Overview
Robinhood is a pioneering financial services company that democratizes finance by offering accessible and affordable trading services to all, regardless of wealth or industry knowledge. The company's competitive advantage lies in its intuitive platform, which simplifies trading and investing in stocks, options, and cryptocurrencies, and its commitment to inclusivity, which breaks down traditional barriers in the financial industry. As an industry leader, Robinhood is recognized for its technical innovation, including its proprietary clearing system, and its commitment to transparency and customer empowerment.
Fintech

Company Stage

IPO

Total Funding

$7.4B

Founded

2013

Headquarters

West Menlo Park, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-18%
Locations
Seattle, WA, USA • Menlo Park, CA, USA • New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Adobe Creative Suite
HTML/CSS
Marketing
SQL
Looker
CategoriesNew
Growth & Marketing
Requirements
  • 8+ years of experience in marketing or related business function
  • 4+ years of experience developing lifecycle/CRM programs
  • Proven success in cross-functional collaboration, working with Product and Analytics teams
  • Strong analytical skills to interpret data and optimize campaign performance
  • Expertise in customer segmentation, omnichannel strategies, and marketing automation
  • Familiarity with marketing platforms, HTML/CSS, Looker, Amplitude, SQL, Adobe Creative Suite
  • Experience working with machine learning models to drive and prioritize highly personalized customer communications
  • Strong organizational skills and attention to detail
Responsibilities
  • Collaborate with product, data, and marketing teams to design, implement, measure, and iterate on lifecycle strategies that align with business goals
  • Develop go-to-market strategies for product launches, features, and ongoing marketing campaigns
  • Partner with cross-functional teams to ensure consistent and resonant messaging across channels
  • Advocate for contextually relevant marketing that addresses the needs of consumers, policymakers, media, and other partners
  • Lead customer-centric lifecycle programs, employing innovative solutions to drive cross sell, retention and improve engagement
  • Drive experimentation and innovation, continuously seeking opportunities for improvement
  • Lead and mentor a team of growth marketers, fostering collaboration and development
Desired Qualifications
  • Experience in the fintech industry
  • Experience with financial products and services
  • Experience with Robinhood ecosystem
  • Experience in a fast-paced startup environment