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Digital Marketing Manager
Posted on 1/24/2023
Austin, TX, USA
Experience Level
Desired Skills
Google AdWords
  • Has working experience with Hubspot, LinkedIn, Google suite, Salesforce
  • Has been responsible for developing, communicating, and measuring strategy for similar inbound content programs
  • Has knowledge and understanding of best practices for email and social, and stays on top of developing trends
  • Can demonstrate previous success in executing & optimizing paid LinkedIn campaigns
  • Story-tells well through writing compelling copy and/or creating engaging email/social ideas
  • Can learn quickly, ask questions, and make informed recommendations from data
  • Can work efficiently and cross-functionally across multiple stakeholders and campaigns
  • Has an entrepreneurial spirit and a desire to build a well-oiled marketing machine
  • An opportunity to make an impact on the industrial future and be part of disruptive and groundbreaking global projects
  • High level of autonomy, ability to influence decisions and to learn from mistakes
  • Work along side a driven, engaging team with in-depth software expertise and industry experience
  • Opportunity to join [email protected] for social, community, and diversity initiatives
  • Focus on velocity, openness, togetherness, impact, and curiosity
  • Join a team that truly lives their values and brings their whole selves to Cognite
  • This versatile role will develop and execute multi-channel campaigns for our global sales & business development teams using email and paid media on digital channels such as LinkedIn, Google Adwords, and other relevant digital platforms. The marketing manager will work cross-functionally with the demand generation, creative, event, sales enablement, PR, communications, and analyst teams, as well as individual stakeholders from our partnership and community teams
  • Supports ongoing integrated marketing campaigns with strategic guidance and execution of email and nurture campaigns, including setup, orchestration, scheduling, testing and measuring
  • Drives the strategy for optimal use and health of our email marketing database and manages the development and execution of our monthly newsletter
  • Manages, tests, and evaluates our SEM program keywords and approach, while making recommendations for improvement
  • Deploys paid display campaigns directly through our ABM platform and with external agencies
  • Owns our corporate, paid demand-gen-based strategy and calendar for LinkedIn and Twitter with input from our PR, Comms, and Demand Gen teams
  • Writes post copy, evaluates ideal hashtags, launches posts and campaigns, optimizes the content and audience, and reports on KPIs per campaign
  • Analyzes metrics to identify audience insights and communicate strategic recommendations and forecasts back to marketing leadership and sales
  • Maintains email marketing best practices, including writing and testing subject lines and copy, optimizing for open rates and click through rates, and reporting on KPIs of email campaigns
  • Thinks beyond the responsibilities of this team to create ideas that make our marketing teams more effective
  • Performs additional duties as assigned
Desired Qualifications
  • 3-5 years hands-on experience across email and a range of paid channels (display, SEM, social) at an enterprise software company (experience with industrial B2B marketing is a plus)

201-500 employees

Cognite Data Fusion contextually enriches IT and OT data.
Company Overview
Cognite is on a mission to power a high-tech, sustainable, and profitable industrial future.
  • Competitive Compensation + 401(k) with employer matching
  • Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
  • Unlimited PTO + flexibility to enjoy it
  • Paid Parental Leave Program
  • Learning & Development Stipends
  • Global Mobility & Exchange Program
  • Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices
Company Core Values
  • Velocity - We move fast and try new things, and we don't stop moving forward. Execution is everything.
  • Openness - Data must be open to create value. We share as much as possible with our customers and partners alike.
  • Impact - Go big or go home. We fundamentally change the industrial world and make it more sustainable.
  • Togetherness - We innovate through building on our ideas and strengths. This means supporting and challenging one another.
  • Curiosity - We love learning. We're courageous and we love finding better answers. We're willing to challenge each other on the way.