What You’ll Do

• This versatile role will develop and execute multi-channel campaigns for our global sales & business development teams using email and paid media on digital channels such as LinkedIn, Google Adwords, and other relevant digital platforms. The marketing manager will work cross-functionally with the demand generation, creative, event, sales enablement, PR, communications, and analyst teams, as well as individual stakeholders from our partnership and community teams.
• Supports ongoing integrated marketing campaigns with strategic guidance and execution of email and nurture campaigns, including setup, orchestration, scheduling, testing and measuring.
• Drives the strategy for optimal use and health of our email marketing database and manages the development and execution of our monthly newsletter
• Manages, tests, and evaluates our SEM program keywords and approach, while making recommendations for improvement
• Deploys paid display campaigns directly through our ABM platform and with external agencies 
• Owns our corporate, paid demand-gen-based strategy and calendar for LinkedIn and Twitter with input from our PR, Comms, and Demand Gen teams 
• Writes post copy, evaluates ideal hashtags, launches posts and campaigns, optimizes the content and audience, and reports on KPIs per campaign
• Analyzes metrics to identify audience insights and communicate strategic recommendations and forecasts back to marketing leadership and sales
• Maintains email marketing best practices, including writing and testing subject lines and copy, optimizing for open rates and click through rates, and reporting on KPIs of email campaigns
• Thinks beyond the responsibilities of this team to create ideas that make our marketing teams more effective
• Performs additional duties as assigned

Who You Are

• 3-5 years hands-on experience across email and a range of paid channels (display, SEM, social) at an enterprise software company (experience with industrial B2B marketing is a plus)
• Has working experience with Hubspot, LinkedIn, Google suite, Salesforce  
• Has been responsible for developing, communicating, and measuring strategy for similar inbound content programs
• Has knowledge and understanding of best practices for email and social, and stays on top of developing trends
• Can demonstrate previous success in executing & optimizing paid LinkedIn campaigns 
• Story-tells well through writing compelling copy and/or creating engaging email/social ideas
• Can learn quickly, ask questions, and make informed recommendations from data
• Can work efficiently and cross-functionally across multiple stakeholders and campaigns
• Has an entrepreneurial spirit and a desire to build a well-oiled marketing machine

What Makes Us Great

• An opportunity to make an impact on the industrial future and be part of disruptive and groundbreaking global projects
• High level of autonomy, ability to influence decisions and to learn from mistakes
• Work along side a driven, engaging team with in-depth software expertise and industry experience
• Opportunity to join [email protected] for social, community, and diversity initiatives
• Focus on velocity, openness, togetherness, impact, and curiosity
• Join a team that truly lives their values and brings their whole selves to Cognite

Benefits & Perks

• Competitive Compensation + 401(k) with employer matching
• Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
• Unlimited PTO + flexibility to enjoy it
• Paid Parental Leave Program
• Company Paid Friday Lunch via DoorDash + Fully Stocked Fridges in the offices