Director of Marketing

About the Role

This is a foundational role for Chorus’s marketing team. We’re looking for a product marketing leader to own positioning, messaging, and competitive differentiation as we scale. You’ll partner closely with Product, Sales, and our Behavioral Health Program teams to sharpen how we tell our story and help us win in-market.

This is a leadership role, structured as a player-coach model. You’ll enter as our senior marketing anchor. In this phase that means directly: driving product marketing, refining messaging, and leading sales enablement hands-on, while owning functional team growth, headcount planning, and contractor management.

Over time, you will help stand up specialized marketing sub-functions (e.g. demand generation, paid media, and content operations) and transition into managing the day-to-day marketing organization as it scales.

What You'll be Doing:

Product Marketing & Strategic Positioning

• Define and own Chorus's core messaging, value propositions, and "Why Chorus" positioning across our Target Addressable Market (TAM) and Ideal Customer Profiles (ICPs).
• Partner with the CRO, CEO, VP of Product, and VP of Behavioral Health Programs to prioritize ICPs and align go-to-market strategies.
• Map out the customer journey across pipeline stages, ensuring seamless handoffs between marketing, sales, and customer success.
• Build sales enablement materials, including product sheets, ICP-tailored content, pitch assets, and objection-handling frameworks.
• Develop a competitive intelligence function, creating battlecards and ongoing differentiation strategies.

Team Building & Functional Leadership

• Own the multi-year marketing growth plan, determining hiring priorities and sequence (e.g., demand generation, paid media, content operations).
• Recruit, onboard, and manage new FTE hires as the team expands.
• Manage existing contractors (paid search, SME content, brand/content) and determine when to convert contract resources to full-time roles.
• Manage and collaborate with our full-time Marketing Designer.
• Establish the operating rhythm, process, and cross-functional reporting cadence for the marketing function.
• Represent marketing in executive leadership discussions regarding resourcing, budget allocation, and strategic direction.

Who you are

• 10+ years of total professional experience
• 7+ years in general marketing roles 
• 5+ years dedicated specifically to product marketing.
• 3–5 years of leadership experience in a hands-on "player-coach" capacity, with a track record of building, onboarding, and managing marketing teams as well as external agencies/contractors.
• Proven experience building or scaling a marketing function within an early-stage, resource-constrained, high-growth environment.
• Experience managing marketing and partnering with sales
• Demonstrated track record of building positioning, messaging frameworks, and sales enablement collateral in complex domains.
• Background in behavioral health programs or government-regulated healthcare SaaS is strongly preferred.
• Strong, concise writing ability with a "roll-up-your-sleeves" mindset for initial individual contributor execution.
• Exposure to or hands-on experience in demand generation/ growth marketing to effectively build and oversee that specialization

Nice to haves

• Prior experience in Behavioral Health programs or government-regulated healthcare SaaS.

Why You'll Love Working with Us

• Engage with an exciting, fast-growing, and diverse group of coworkers dedicated to improving lives by breaking down technology barriers.
• Work in a culturally rich environment that values diversity and inclusivity, ensuring a welcoming and supportive atmosphere for all employees
• Full medical, dental, vision and life insurance benefits
• 401K matching
• Company stock options
• Unlimited paid vacation
• Performance bonuses 
• Company support for career and skill development
• Fun company events and outings
• Chorus is an equal opportunity employer with a commitment to diversity and inclusion

Compensation Disclosure

The anticipated base salary range for this position is $160,000 - $180,000 in the Los Angeles market. Actual offers depend on skills, experience, and location, and may include additional components such as performance bonuses, stock options, and benefits.