Full-Time
Senior Growth Marketing Manager
Content & Lifecycle
Posted on 8/1/2026
Jobscan
Compensation Overview
$125k - $130k/yr
+ Stock options + $1,000 office stipend + Monthly education stipend + Monthly internet stipend + Wellness stipend + 401(k) employer match
Remote in Canada
Remote
Must be based in the US and maintain working-hour overlap with US Eastern time.
Category
 Growth & Marketing (1) |
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Required Skills
Claude
WordPress
SEO
PostHog
Hotjar
Data Analysis
Google Analytics
Requirements
- Candidates must have 5–8 years of growth or content marketing experience, ideally at a business-to-consumer product or content-heavy site.
- Candidates must have elite content creation and editing skills, including producing high-quality writing and raising the quality of others' work.
- Candidates must have hands-on search engine optimization experience, including on-page optimization, internal linking, keyword targeting, search intent mapping, cannibalization awareness, content scoping, and topic assignment.
- Candidates must be fluent in answer-engine optimization and generative-engine optimization, including optimizing for artificial-intelligence search and answer engines, building experience, expertise, authoritativeness, and trustworthiness, and growing citations and artificial-intelligence referral traffic without sacrificing search engine optimization.
- Candidates must have conversion-rate-optimization judgment, including reviewing content pages, identifying conversion opportunities, running experiments, and iterating.
- Candidates must have lifecycle and email marketing experience, including newsletter ownership or content-driven subscriber growth, lead magnets, and welcome or nurture flows.
- Candidates must have people-management experience managing writers or contractors and running an editorial calendar.
- Candidates must have strong artificial-intelligence and large-language-model fluency, using Claude, ChatGPT, Cursor, or similar tools in their daily workflow.
- Candidates must be comfortable working directly in WordPress.
- Candidates must be familiar with Google Analytics 4, Google Search Console, and Ahrefs or Semrush.
- Candidates must be self-directed and able to independently execute on a surface, target, or opportunity without daily oversight.
- Candidates must be comfortable elevating content, design, and conversion standards across the site.
- Candidates must be based in the United States and maintain working-hour overlap with United States Eastern time, Central time, or Pacific time.
Responsibilities
- Own the full editorial content lifecycle across the blog, pillar pages, and a new evergreen resource hub, including research, planning, prioritization, briefing, production, editing, publishing, and performance reporting.
- Drive organic growth of editorial content through hands-on search engine optimization, answer-engine optimization, and generative-engine optimization, including on-page optimization, internal linking architecture, content refreshes, new content, experience, expertise, authoritativeness, and trustworthiness, and growth of artificial-intelligence referral traffic, citations, and impressions without sacrificing traditional search engine optimization.
- Own editorial conversion-rate optimization by treating the blog and pillar pages as conversion surfaces, forming hypotheses, running tests, and growing new registrations and email subscriptions from content.
- Own the HireReady newsletter end to end, including content strategy, weekly sends, subscriber growth, and performance.
- Build content-driven email acquisition by creating lead magnets such as reports, whitepapers, and templates, embedding opt-in strategies across content, and building welcome and nurture flows that convert subscribers into registrations in coordination with the lifecycle owner.
- Create original, data-driven content using Jobscan's proprietary data and insights, including comparisons, best-of articles, listicles, and research pieces.
- Pioneer artificial-intelligence-augmented production workflows using tools such as Claude, ChatGPT, and Cursor to accelerate execution while maintaining quality.
- Lead a redesign of the blog and content-page templates, including structure, layout, and user experience, to improve search engine optimization, answer-engine optimization, generative-engine optimization, conversion, and reading experience in partnership with the Head of Marketing.
- Manage and develop the editorial team consisting of one full-time writer and one part-time contractor, and coordinate ad hoc video content with a contractor.
- Partner with the Head of Marketing on shared website acquisition goals, present priorities and rationale, manage work in Notion, and turn performance data into strategy.
Desired Qualifications
- B2C SaaS experience is nice to have.
- Comfort with or curiosity about modern static site stacks such as Astro and Vite is a plus.
- Experience with HubSpot is ideal.
- Experience with a product or conversion-rate-optimization tool such as PostHog, Hotjar, Microsoft Clarity, or VWO is ideal.