Marketing Analytics Specialist

Key Responsibilities:

• Data Analysis and Interpretation:
- Utilize strong analytical skills to interpret complex data sets and generate actionable insights.   
- Proficiency in SQL to query databases and extract relevant data for analysis.
• Digital Marketing Expertise:   
- Possess a deep understanding of various digital marketing channels.   
- Familiarity with tools such as Google Analytics, SimilarWeb, App Annie, Data.ai, and social listening tools to monitor and analyze marketing performance.
• Insights Generation:  
 - Draw insights from dashboards and metrics to inform business decisions. 
 - Translate data findings into strategic recommendations for marketing initiatives.
• Project Implementation:   
- Based on insights, implement projects and craft go-to-market strategies in collaboration with global marketing teams, local marketing teams, and data analytics teams.   
- Ensure alignment and effective communication among all stakeholders. 
 - Proactively identify gaps in business metrics and user behavior trends.   
- Set up necessary infrastructure to alert business leaders about emerging trends and patterns.

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Science, or a related field;
• Proven experience in a data analysis role, preferably within digital marketing;
• Strong proficiency in SQL and experience with data visualization tools;
• Deep understanding of digital marketing channels and associated analytics tools;
• Excellent communication and collaboration skills to work effectively with cross-functional teams;
• Ability to translate complex data into clear and actionable business insights;
• Proactive and self-motivated with a keen eye for detail.