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Director of Lifecycle Marketing
Confirmed live in the last 24 hours
Locations
Seattle, WA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Requirements
  • Bachelor's degree and 5-8 years of experience preferred
  • 5+ years of management experience. Proven experience in coaching, mentoring and developing team members
  • Passionate pet lover and Rover sitter experience preferred
  • Strong strategic acumen and knowledge of CRM best practices are a must
  • Ability to effectively manage cross-functional relationships and influence decisions up and across organization
  • Strong communication and presentation skills
  • Thrives in a fast-paced environment
Responsibilities
  • Be the one-mind for Rover global lifecycle marketing strategy
  • Lead a team of CRM strategists for pet parents and sitters
  • Owner of annual budget and quarterly forecast for the lifecycle marketing department
  • Partner with growth marketing team to develop and execute a playbook to leverage paid marketing to drive new account activation, increase repeat customer engagements, and expand customer LTV
  • Partner with the product management team to communicate new feature launches and product updates. Play the role of product marketing
  • Partner with international team to develop and execute international CRM strategy at each market level, and determine the right channel mix for each market
  • Partner with Marketplace team to develop and execute communication plans to help reduce diversion
  • Be a key participant and contributor to cross-functional trust and safety initiatives
  • Inspire, recruit, and develop a high performing team aligned with Rover's core values
  • Ensure OKRs (objectives and key results) directly support Rover's overall success; interact and build relationships with, and effectively influence, senior leaders on opportunities and impacts related to areas of responsibility
Rover

201-500 employees

Pet-sitting & dog-walking platform