Who we are:
Want to make an impact? Join our pack and come work (and play!) with us.
We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.
Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, London, San Antonio, Spokane and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We’re an agile, fast-growing company, and our leadership comes from some of the world’s most respected tech companies.
At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.
This position is approved for remote work in the following states only: WA, WI, TX, MT, GA and FL.
We’re looking for a Director of Lifecycle Marketing who can nimbly move between leading a team of CRM strategists, effectively guiding and driving global CRM strategy, and providing product marketing leadership for product initiatives. This role is responsible for applying CRM marketing strategies and tactics to drive Rover pet parents and sitters’ engagement throughout their life cycles.
This role will report to the Chief Marketing Officer.
Key responsibilities:
- Be the one-mind for Rover global lifecycle marketing strategy
- Lead a team of CRM strategists for pet parents and sitters
- Owner of annual budget and quarterly forecast for the lifecycle marketing department
- Partner with growth marketing team to develop and execute a playbook to leverage paid marketing to drive new account activation, increase repeat customer engagements, and expand customer LTV
- Partner with the product management team to communicate new feature launches and product updates. Play the role of product marketing.
- Partner with international team to develop and execute international CRM strategy at each market level, and determine the right channel mix for each market
- Partner with Marketplace team to develop and execute communication plans to help reduce diversion
- Be a key participant and contributor to cross-functional trust and safety initiatives
- Inspire, recruit, and develop a high performing team aligned with Rover’s core values
- Ensure OKRs (objectives and key results) directly support Rover’s overall success; interact and build relationships with, and effectively influence, senior leaders on opportunities and impacts related to areas of responsibility.
Qualifications:
- Bachelor’s degree and 5-8 years of experience preferred
- 5+ years of management experience. Proven experience in coaching, mentoring and developing team members
- Passionate pet lover and Rover sitter experience preferred
- Strong strategic acumen and knowledge of CRM best practices are a must
- Ability to effectively manage cross-functional relationships and influence decisions up and across organization
- Strong communication and presentation skills
- Thrives in a fast-paced environment
Compensation:
- In the greater Seattle area the first year salary range is $188,370 - $250,532. Additionally Rover offers equity (RSU’s) and benefits to all employees.
- The cash compensation offered for this role will be dependent on the candidate’s experience, qualifications, skills and abilities as demonstrated in the interview and hiring process.
Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances.
We are committedto work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please
contact us to request accommodation.
