Director – Marketing
Brand & Digital
Posted on 2/9/2024
HopSkipDrive

201-500 employees

Safe, tech-enabled student transport service
Company Overview
HopSkipDrive distinguishes itself in the child transportation sector by offering a dynamic, flexible network of carefully vetted drivers, ensuring reliable service even with short notice, which addresses a critical pain point for schools and families in need of dependable transportation. The company's proprietary technology provides real-time tracking and monitoring, enhancing safety and logistical efficiency, while their scalable driver network adapts to fluctuating demand without incurring costs for unused services. This operational agility, combined with a strong emphasis on safety, positions HopSkipDrive as a reliable partner for clients requiring tailored transportation solutions.
Data & Analytics
Education
B2B & B2C

Company Stage

Series D

Total Funding

$121.1M

Founded

2014

Headquarters

Los Angeles, California

Growth & Insights
Headcount

6 month growth

14%

1 year growth

33%

2 year growth

86%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Hubspot
Tableau
Salesforce
Marketing
Google Analytics
CategoriesNew
Growth & Marketing
Requirements
  • Bachelor's degree
  • 8+ years of marketing experience with proven expertise in running paid media campaigns
  • Excellent verbal and written communication skills
  • Highly self-motivated, with attention to detail
  • Current pulse on digital platforms, tools, and trends in content, marketing, and advertising
  • Familiarity with HubSpot, Google Analytics, Iterable, Salesforce, and Tableau
  • Deep and broad knowledge of ad measurement ecosystem and industry trends
  • Proven leadership development skills
Responsibilities
  • Responsible for owned channels and strategy, including website, blog, email marketing, content, and social channels
  • Lead, execute, and iterate on paid media efforts, including paid social campaigns and search engine marketing
  • Oversee and manage the process for content development, including video, design, and editorial content
  • Own implementation of a brand health tracker and advise on moving key metrics
  • Develop and own implementation of a clear marketing measurement strategy
  • Ensure messaging consistency across owned and paid channels, while optimizing messages within each channel
  • Collaborate with other Communications and Marketing functions for comprehensive and cohesive marketing and communications strategy
Desired Qualifications
  • Marketplace company experience