Full-Time

Senior Specialist

Customer Marketing Sourcing and Qualification

Confirmed live in the last 24 hours

ServiceNow

ServiceNow

10,001+ employees

Cloud-based platform for digital workflows

Compensation Overview

$102.6k - $169.3k/yr

+ Equity + Variable Compensation + Incentive Compensation

Senior

Santa Clara, CA, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Product Management
Marketing
Requirements
  • Expertise in identifying and sourcing potential customer advocates through various channels and techniques.
  • Ability to evaluate and prioritize customer stories based on predefined criteria and marketing objectives.
  • Strong interpersonal skills to build and maintain relationships with internal stakeholders and customer accounts.
  • Skilled in effectively gathering the pertinent information needed to evaluate the strength of a customer story.
  • Proficiency in documenting, managing and maintaining a well-organized pipeline of qualified customer advocates.
  • Ability to work closely with cross-functional teams to align lead sourcing efforts.
  • Aptitude for developing and executing sourcing strategies that align with ServiceNow's overall marketing goals.
  • Meticulous approach to evaluating potential advocates and ensuring the accuracy and completeness of pipeline data.
  • Must have 2-5 years experience in Marketing and/or Sales and an interest and aptitude for learning about technology.
Responsibilities
  • Proactively identify customer advocates across various industries, regions, and solution areas.
  • Partner with internal teams across sales, product management and marketing to gather insights and referrals for potential customer advocates.
  • Meet with sales teams to gather details and document the customer’s story. Evaluate and prioritize stories based on their relevance, impact, and alignment with ServiceNow's marketing goals.
  • Document and maintain a well-organized and up-to-date pipeline of qualified customer advocates, enabling the team to develop a steady stream of the most impactful success stories.
  • Cultivate relationships with account teams of potential advocates to educate them about the Customer Marketing program and garner their support with securing advocates.
  • Develop and execute a comprehensive sourcing strategy to identify potential customer advocates.
  • Utilize various channels, such as internal referrals, customer events, marketing activities and online research to discover compelling customer stories.
  • Establish clear qualification criteria to evaluate the suitability of potential customer advocates.
  • Assess factors such as the customer's industry, use case, business impact, and willingness to participate.
  • Conduct in-depth interviews with internal sales and customer success teams to uncover details of a customer story and develop a Customer Story Brief.
  • Gather the details of the customer’s story, including what outcomes they have achieved.
  • Build strong relationships with internal stakeholders within the customer marketing org.
  • Collaborate with Sales, Customer Success, and Product Marketing teams to align sourcing efforts with their objectives and uncover valuable customer story information.
  • Maintain a well-structured and regularly updated pipeline of qualified customer advocates.
  • Track the progress of each potential advocate and ensure a balanced representation of industries, regions, and product lines.
  • Seamlessly hand off qualified advocates to the story development or customer reference team for further engagement and content creation.
  • Provide relevant background information and context to support the customer onboarding or storytelling process.
Desired Qualifications
  • Candidates from diverse backgrounds, including non-traditional paths are encouraged to apply.

ServiceNow offers a cloud-based platform that helps businesses automate and manage their operations, improving efficiency and enhancing customer and employee experiences. The Now Platform includes applications for IT operations, customer service, human resources, and security operations, primarily serving large enterprises across various industries. Operating on a software-as-a-service (SaaS) model, ServiceNow allows clients to access the platform online without installation, generating revenue through subscription fees. The company aims to optimize workflows and improve service delivery through effective automation.

Company Size

10,001+

Company Stage

IPO

Headquarters

Santa Clara, California

Founded

2004

Simplify Jobs

Simplify's Take

What believers are saying

  • ServiceNow's acquisition of Logik.ai strengthens its CRM capabilities, boosting sales and order management.
  • Partnership with 3CLogic enhances ServiceNow's AI-driven contact center solutions, improving customer service.
  • ServiceNow's focus on AI agent integration offers potential for advanced workflow automation.

What critics are saying

  • Integration of Logik.ai's CPQ solutions may face challenges, delaying expected benefits.
  • Dependence on third-party solutions like 3CLogic could impact ServiceNow's ecosystem control.
  • Emerging AI agent marketplaces may reduce demand for ServiceNow's platform solutions.

What makes ServiceNow unique

  • ServiceNow's Now Platform offers comprehensive digital workflow automation across multiple business functions.
  • The company focuses on large enterprises, providing tailored solutions for complex operational needs.
  • ServiceNow's SaaS model ensures continuous updates and support, enhancing client satisfaction and retention.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Generous family leave

Flexible PTO

Matched Donations

Retirement benefits

Annual learning stipends

Paid volunteer time

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
HR Tech Publications
Apr 16th, 2025
ServiceNow Named Leader in IDC Facility Management

ServiceNow named Leader in IDC Facility Management.

CXNet
Apr 16th, 2025
3CLogic and ServiceNow Join Forces to Launch Unified AI-Driven Contact Center Platform

3CLogic and ServiceNow join forces to launch unified ai-driven contact center platform.

VentureBeat
Apr 15th, 2025
Moveworks Joins Ai Agent Library Craze

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. AI agent marketplaces have become ubiquitous as enterprises look for ready-made agents they can customize and find agents for most of their use cases. ServiceNow, Google, Writer, Amazon Web Services and Microsoft are just a few of the companies that have or recently announced platforms where customers can choose pre-built agents and then deploy them to their organizations. Banking on this popularity, enterprise AI company Moveworks launched an AI Agent Marketplace, where customers can find more than 100 pre-built agents and install these into their systems. Bhavin Shah, founder and CEO of Moveworks, told VentureBeat in an interview that agent marketplaces exist for enterprises to spin up agentic use cases quickly and can act as idea generators for other use cases. “What we found is that to go from this transformation and business productivity is to identify the kinds of agents that can be used to translate these objectives that people have,” Shah said. “Sometimes you have an idea and ask how do we make it work, so what we’ve done with the AI Agent Marketplace is show real agents that connect to third-party systems.”The AI Agent Marketplace from Moveworks has over 100 agents across HR, sales, finance and IT operations. Some of these agents are for timesheet management, talent recruitment and expense management. Customize agents to fit workflowsShah said enterprises can take one of the agents in the marketplace and configure it to their own needs. The marketplace offers agent templates that connect to third-party platforms that can be integrated into an organization’s tech and data environment. Shah noted that in the previous iteration of agents, that is robotic process automation (RPA), enterprises had to write out workflows “that were step by step and accounted for every variation and every if/then/this scenario which were brittle.” With AI agents, these workflows are coded more easily and can be connected to data sources for more context and understanding. Moveworks said its marketplace differs from other marketplaces in that “unlike other marketplaces with simple prompt packs,” its version offers integrations to enterprise workloads. Users can discover AI agents through plugins to “extend the capabilities of an AI agent” or install these through a low-code platform. More and more marketplacesIt’s not a surprise that Moveworks is creating an agent marketplace

VentureBeat
Apr 9th, 2025
Google’S New Ironwood Chip Is 24X More Powerful Than The World’S Fastest Supercomputer

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. Google Cloud unveiled its seventh-generation Tensor Processing Unit (TPU) called Ironwood on Wednesday, a custom AI accelerator that the company claims delivers more than 24 times the computing power of the world’s fastest supercomputer when deployed at scale.The new chip, announced at Google Cloud Next ’25, represents a significant pivot in Google’s decade-long AI chip development strategy. While previous generations of TPUs were designed primarily for both training and inference workloads, Ironwood is the first purpose-built specifically for inference — the process of deploying trained AI models to make predictions or generate responses.“Ironwood is built to support this next phase of generative AI and its tremendous computational and communication requirements,” said Amin Vahdat, Google’s Vice President and General Manager of ML, Systems, and Cloud AI, in a virtual press conference ahead of the event. “This is what we call the ‘age of inference’ where AI agents will proactively retrieve and generate data to collaboratively deliver insights and answers, not just data.”Shattering computational barriers: Inside Ironwood’s 42.5 exaflops of AI muscleThe technical specifications of Ironwood are striking. When scaled to 9,216 chips per pod, Ironwood delivers 42.5 exaflops of computing power — dwarfing El Capitan‘s 1.7 exaflops, currently the world’s fastest supercomputer

VentureBeat
Apr 9th, 2025
Google Cloud Next ’25: New Ai Chips And Agent Ecosystem Challenge Microsoft And Amazon

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. Google Cloud is making an aggressive play to solidify its position in the increasingly competitive artificial intelligence landscape, announcing a sweeping array of new technologies focused on “thinking models,” agent ecosystems, and specialized infrastructure designed specifically for large-scale AI deployments.At its annual Cloud Next conference in Las Vegas today, Google revealed its seventh-generation Tensor Processing Unit (TPU) called Ironwood, which the company claims delivers more than 42 exaflops of computing power per pod — a staggering 24 times more powerful than the world’s leading supercomputer, El Capitan.“The opportunity with AI is as big as it gets,” said Amin Vahdat, Google’s vice president and general manager of ML systems and cloud AI, during a press conference ahead of the event. “Together with our customers, we’re powering a new golden age of innovation.”The conference comes at a pivotal moment for Google, which has seen considerable momentum in its cloud business. In January, the company reported that its Q4 2024 cloud revenue reached $12 billion, a 30% increase year over year. Google executives say active users in AI Studio and the Gemini API have increased by 80% in just the past month.How Google’s new Ironwood TPUs are transforming AI computing with power efficiencyGoogle is positioning itself as the only major cloud provider with a “fully AI-optimized platform” built from the ground up for what it calls “the age of inference” — where the focus shifts from model training to actually using AI systems to solve real-world problems.The star of Google’s infrastructure announcements is Ironwood, which represents a fundamental shift in chip design philosophy