Full-Time
Technical B2B Senior Analyst
Solutions, Toronto
Confirmed live in the last 24 hours
StackAdapt
1,001-5,000 employees
Programmatic advertising platform for digital campaigns
Mid, Senior
Toronto, ON, Canada
Hybrid position in Toronto.
- 3-5 years of experience in Consulting, Product Management, Business Analysis or Strategy & Operations in an analytics role. Experience with marketing or advertising systems is an asset but not required
- Proficiency with data analytics programming tools (SQL, Python, R, Other) and data visualization tools (Tableau, Thoughtspot, Other)
- A proven track record of successfully managing strategic and operationally complex projects within cross-functional teams
- Impeccable business judgment, along with an inclination to formulate hypotheses, design tests, and use problem-solving techniques to evaluate solutions
- Strong verbal and written communication skills, comfortable presenting to senior stakeholders and external audiences
- Prior experience or familiarity with marketing and advertising technology is a plus
- Support the B2B Analytics Lead in executing the technical roadmap for Tier 1 projects, including the development, testing and maintenance of B2B analytics and scoring solutions. These projects are critical input to various performance marketing solutions we are building ongoing build, maintenance and testing of B2B data model and performance ML solutions
- Collaborate with teams cross-functionally such as Product, Revenue, Product Marketing, Business Intelligence and Data Science to build, test and iterate on B2B analytics projects. Support the Lead in running PoCs and bringing solutions to the market
- Troubleshoot technical problems and product bugs (i.e. measurement & reporting discrepancies, data pipeline issues & bugs) by analyzing complex datasets and working with internal technical teams (Data Science, Business Intelligence, Engineering Services, and Performance) to identify root issues and establish a path to resolution
- Support the Lead in working with technical teams to design experiments and validate hypotheses in order to drive marketing performance
- Support the Lead in introducing analytics PoCs with strategic clients; test and successfully validate custom use cases in order to establish a path-to-productization
- Support the B2B Analytics Lead in tracking performance OKRs (ex. data QA benchmarks, measurement accuracy, lower-funnel performance KPIs) to measure the success of technical enhancements
- Support the B2B Program Team in ad-hoc and daily operational tasks which include (but are not limited to) campaign reporting & measurement setup, ad-hoc data analysis and market & competitor research
StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. Additionally, StackAdapt is recognized for its expertise in native advertising, which blends seamlessly with the content of the platform it appears on, making it less disruptive for users. The company's goal is to help agencies and brands maximize their digital advertising efforts through a comprehensive platform that includes access to a wide range of inventory sources and specialized creative services.
Company Stage
N/A
Total Funding
$4.2M
Headquarters
Toronto, Canada
Founded
2014
6 month growth
↑ 11%1 year growth
↑ 19%2 year growth
↑ 36%
Simplify's Take
What believers are saying
- Recognition as one of the Best Workplaces in Canada highlights StackAdapt's strong company culture and employee satisfaction.
- Strategic partnerships, such as with Throtle for healthcare audience targeting, demonstrate StackAdapt's ability to deliver highly relevant and timely content.
- Expansion into Chinese language media buying across APAC opens new markets and growth opportunities for the company.
What critics are saying
- The highly competitive programmatic advertising market requires continuous innovation to maintain a competitive edge.
- Rapid expansion and new hires, such as the appointment of a new CMO and VP of Client Services, could lead to integration challenges and strategic misalignments.
What makes StackAdapt unique
- StackAdapt's no monthly minimums offer unparalleled flexibility for brands and agencies, setting it apart from competitors with rigid pricing models.
- The company's extensive native advertising integrations and partnerships with 50 supply partners provide unmatched scale and reach in the industry.
- StackAdapt's Creative Studio offers specialized services to optimize ad content, enhancing campaign performance beyond what standard DSPs offer.
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