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Full-Time

Consumer Insights Manager

Confirmed live in the last 24 hours

Tecovas

Tecovas

201-500 employees

Handmade cowboy boots and western footwear

Consumer Goods

Senior

Austin, TX, USA

Category
Content Strategy
Technical Writing
Content & Writing
Required Skills
Marketing
Requirements
  • BA/BS degree from a top-tier institution and demonstrated academic excellence and/or top-tier MBA program
  • 5+ years of experience managing and developing customer insights at a consumer brand or strategic, research, or marketing consulting firm
  • Experience designing and leveraging qualitative and quantitative research methodologies
  • Experience developing consumer segments/profiles and defining customer journeys
  • Experience analyzing and synthesizing multiple sources of information into meaningful conclusions
  • Experience communicating insights and recommendations to decision makers including senior leadership
  • Experience managing multiple projects/workstreams simultaneously
Responsibilities
  • Design and launch quantitative and qualitative research studies, including surveys, focus groups, and interviews
  • Analyze and interpret complex data from research and other internal or external sources to uncover consumer trends, preferences, and behaviors
  • Identify and articulate consumer needs and develop rigorous and detailed profiles defining key customer segments and customer journeys
  • Build and manage ongoing customer insights tools, including recurring product surveys and brand health studies
  • Develop and maintain reports and presentations synthesizing analysis into clear, actionable insights and recommendations
  • Collaborate with functions across the organization, including product, marketing, ecommerce, and retail, to understand upcoming decisions and consumer insights needs from each team
  • Serve as a strategic partner to cross-functional teams and senior leadership, sharing insights in a timely manner to support decision making
  • Socialize insights with all teams to develop a shared understanding of our consumers, championing our core consumer segments throughout the organization
  • Work with external research vendors and consultants as needed to augment internal capabilities
  • Develop an insights roadmap that addresses and prioritizes needs for each team and socialize with cross-functional leaders
  • Manage multiple research projects simultaneously, ensuring timely delivery and adherence to budgets
  • Ensure high-quality execution of all research initiatives, maintaining rigorous standards for data integrity and validity
  • Stay informed of industry trends, new research methodologies, and best practices
  • Continuously seek ways to improve research processes and deliver more impactful insights

Tecovas stands out as an excellent workplace for those passionate about traditional craftsmanship and fashion. As a leader in creating high-quality, timeless western footwear, the company emphasizes skilled artisanal practices and direct-to-customer sales, which fosters a culture of innovation in product delivery and pricing. This approach not only offers employees a chance to engage deeply with classic styling and product innovation but also positions them at the forefront of a niche market, enhancing their professional growth and expertise.

Company Stage

Series C

Total Funding

$106.4M

Headquarters

Austin, Texas

Founded

2015

Growth & Insights
Headcount

6 month growth

4%

1 year growth

15%

2 year growth

66%

Benefits

We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents

Paid Parental Leave

Flexible PTO policy

Corporate wellness program

Competitive salary

Generous employee discounts!