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Full-Time

Product Marketing Director

Confirmed live in the last 24 hours

Match Group

Match Group

1,001-5,000 employees

Provides online dating and social discovery

Consumer Software
Enterprise Software

Compensation Overview

$217k - $260kAnnually

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 8+ years in product marketing (strategy or consulting), with 4-5 years in consumer tech leadership.
  • Demonstrated track record of developing and executing successful product marketing strategies, both directly and as a manager.
  • Strong leadership skills with a history of building and mentoring high-performing teams.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong analytical skills with the ability to transform insights into actionable strategies.
  • Passionate about technology with a keen understanding of the tech landscape and market dynamics.
Responsibilities
  • Develop the product marketing strategy and build a dynamic team to drive our product features to market success.
  • Recruit and lead a team of Product Marketing Managers (PMMs), each responsible for specific product workstreams.
  • Work with your team to gain a deep understanding of their respective areas and collaborate closely with corresponding product managers to ensure alignment of business objectives, marketing strategies, and product development.
  • Guide your PMMs in crafting and executing compelling content and go-to-market strategies that clearly articulate the product's value to the target audience.
  • Collaborate with product managers and marketing teams to define positioning, value propositions, and messaging tailored to various customer segments.
  • Analyze market trends, consumer needs, and competitive positioning to optimize product offerings.
  • Lead cross-functional teams to ensure successful product launches, coordinating efforts across sales, marketing, public relations, and customer support.
  • Establish KPIs to measure the effectiveness of product marketing strategies and make necessary adjustments to enhance outcomes.

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Company Stage

IPO

Total Funding

$400M

Headquarters

Dallas, Texas

Founded

1986

Simplify Jobs

Simplify's Take

What believers are saying

  • Activist investors like Starboard and Elliott Investment Management are pushing for product innovation and margin improvement, which could lead to significant growth and enhanced performance.
  • The acquisition of The League and partnerships like the one with Lyft indicate Match Group's commitment to expanding its services and improving user experience.
  • The appointment of Renate Nyborg as CEO of Tinder brings fresh leadership that could drive new strategic initiatives and innovation.

What critics are saying

  • Ongoing legal issues, including the $2 billion lawsuit by Tinder founder Sean Rad and accusations of violating federal securities laws, could result in financial and reputational damage.
  • Pressure from activist investors may lead to short-term strategic changes that could disrupt long-term stability and employee morale.

What makes Match Group unique

  • Match Group's portfolio includes a diverse range of dating apps, from mainstream options like Tinder to niche, exclusive platforms like The League, setting it apart from competitors with less varied offerings.
  • The company's strategic acquisitions, such as The League and muzmatch, allow it to tap into specific market segments and expand its user base.
  • Match Group's introduction of human matchmakers to its algorithm-driven app demonstrates a unique blend of technology and personal touch, enhancing user experience.

Benefits

Medical/Dental/Vision Insurance

Charitable Matching Program

Retirement Matching Funds

Training and Education Allowance

Performance Bonuses

Mental Health Counseling