Simplify Logo

Full-Time

Email Production Specialist

Posted on 8/29/2024

Nextdoor

Nextdoor

501-1,000 employees

Social networking platform for neighborhoods

Consumer Software
Social Impact

Compensation Overview

$90k - $115kAnnually

+ Equity Grant

Mid

San Francisco, CA, USA

Hybrid employment experience.

Category
Growth Marketing
Growth & Marketing
Required Skills
Adobe Photoshop
Figma
Segment
Canva
HTML/CSS
Requirements
  • 2 - 5 years of experience managing high volume email sends in an ESP
  • Familiarity with ESPs, Iterable preferred
  • HTML and CSS knowledge for email development
  • An understanding of design tools (Adobe Photoshop, Canva, and/or Figma)
  • Ability to prioritize projects and handle multiple tasks efficiently
  • Self-motivated and energetic mindset with the ability to multi-task, work independently, and learn technical information quickly
  • Strong written and verbal communication skills
  • Meticulous attention to detail and accuracy
  • Curiosity and desire to make things better, faster, and stronger
Responsibilities
  • Manage the email production process from start to finish, including: campaign set up and mapping, HTML coding, audience segmentation, QA, approvals, and deployment.
  • Ensure email deliverability by maintaining high list hygiene and following best practices
  • Segment email lists to target specific audiences with relevant and personalized content
  • Execute A/B and multivariate testing that continuously improve performance and drive channel growth
  • A/B test different campaign elements (subject lines, calls to action, etc.) to optimize performance
  • Track and analyze email campaign performance metrics (open rates, click-through rates, conversion rates) and report on results
  • Proactively project manage the weekly calendar’s production schedule, confirm details, communicate timely updates, and collect all necessary approvals from key stakeholders
  • Maintain creative asset repository
  • Be up to date on email best practices and work to ensure they are being followed
  • Follow the competitive marketplace and email trends
  • Participate in in-person events, trainings, off-sites, volunteer days, and other team building exercises
  • Build in-person relationships with team members and contribute to the KIND culture that Nextdoor values

Nextdoor.com is a social networking platform designed specifically for neighborhoods, allowing users to connect with their neighbors and share local information. The platform functions like a digital bulletin board where individuals can post local news, recommend services, and buy or give away items. It caters to a diverse audience, including homeowners who want to stay informed about local events, local businesses seeking to advertise their services, and public agencies sharing important updates. What sets Nextdoor apart from other social networking sites is its focus on fostering local interactions rather than global connections. The company generates revenue primarily through advertising, enabling local businesses to reach potential customers in their area, and also offers a premium subscription service for users who want additional features. The goal of Nextdoor is to strengthen community ties and enhance communication within neighborhoods.

Company Stage

IPO

Total Funding

$1.3B

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-12%

2 year growth

-4%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of high-profile board members like Marissa Mayer and Elisa Steele brings valuable expertise and credibility to the company.
  • Partnerships with companies like Taradel and CivicPlus expand Nextdoor's reach and functionality, making it more attractive to local businesses and public agencies.
  • The launch of the Ads API program offers advertisers a powerful tool to leverage Nextdoor's hyper-local audience, potentially driving significant revenue growth.

What critics are saying

  • The niche focus on local communities may limit Nextdoor's scalability compared to global social networking giants.
  • Dependence on advertising revenue makes the company vulnerable to economic downturns that could impact local businesses' advertising budgets.

What makes Nextdoor unique

  • Nextdoor's focus on hyper-local communities sets it apart from other social networking platforms that emphasize global connections.
  • The platform's unique advertising model allows local businesses to target a highly engaged and geographically specific audience.
  • Nextdoor's integration with CivicPlus enhances its utility for local governments, making it a critical tool for public agencies.
INACTIVE