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Full-Time

Partnerships Manager

Enterprise Alliances

Posted on 6/12/2024

StackAdapt

StackAdapt

1,001-5,000 employees

Programmatic advertising and digital marketing platform

Data & Analytics
Consulting
Consumer Software
Enterprise Software
Entertainment

Mid, Senior

Remote in USA

Category
Business Development
Business & Strategy
Required Skills
Sales
Salesforce
Marketing
Snowflake
Requirements
  • Proven experience in building and scaling Partnership/Alliance functions within the Marketing and Advertising software space
  • Entrepreneurial spirit
  • Strong business and financial acumen
  • Technical understanding of integrations, server to server, API, identity, and supply
  • Experience with Salesforce, Crossbeam/Reveal, Business Intelligence tools
Responsibilities
  • Manage and grow key strategic alliances within StackAdapt (Snowflake & Salesforce)
  • Develop joint marketing and sales plays for partner solutions
  • Support adoption of alliances in client pitches
  • Drive sales enablement efforts around partner solutions
  • Collaborate with core/enterprise Sales & Services team

StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. StackAdapt differentiates itself from competitors by not requiring monthly minimums, giving clients the flexibility to adjust their advertising budgets based on market conditions. The company also offers a Creative Studio to help clients enhance their ad content for better results. Known for its expertise in native advertising, StackAdapt has the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower agencies and brands to maximize their digital advertising efforts through a comprehensive and flexible platform.

Company Stage

Seed

Total Funding

$900K

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

8%

1 year growth

12%

2 year growth

47%
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Simplify's Take

What believers are saying

  • Recognition as one of the Best Workplaces in Canada highlights StackAdapt's strong company culture and employee satisfaction.
  • Strategic partnerships, such as with Throtle for healthcare audience targeting, demonstrate StackAdapt's ability to deliver highly relevant and timely content.
  • Expansion into Chinese language media buying across APAC opens new markets and growth opportunities for the company.

What critics are saying

  • The highly competitive programmatic advertising market requires continuous innovation to maintain a competitive edge.
  • Rapid expansion and new hires, such as the appointment of a new CMO and VP of Client Services, could lead to integration challenges and strategic misalignments.

What makes StackAdapt unique

  • StackAdapt's no monthly minimums offer unparalleled flexibility for brands and agencies, setting it apart from competitors with rigid pricing models.
  • The company's extensive native advertising integrations and partnerships with 50 supply partners provide unmatched scale and reach in the industry.
  • StackAdapt's Creative Studio offers specialized services to optimize ad content, enhancing campaign performance beyond what standard DSPs offer.
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