Digital Marketing Manager

Digital Marketing Manager, SEM & SEO

We’re looking for a results-driven Digital Marketing Manager, SEM & SEO to lead paid search, display, and search engine optimization (SEO) efforts. This role is responsible for managing performance marketing across Google Ads while also owning a comprehensive SEO strategy, spanning both traditional organic SEO and emerging AI search optimization.

The Company - PROS:

PROS Holdings, Inc. (NYSE: PRO) is leading the shift to modern commerce, helping competitive enterprises create a personalized and frictionless experience for their customers.  Powered with Dynamic Pricing Science, PROS solutions make it possible for companies to price, configure and sell their products and services with speed, precision and consistency across all sales channels.  Our customers lead their markets across more than 10 sectors, and benefit from 30 years of accumulated knowledge and data science infused into our purpose-built solutions. 

PROS drives more than 200 million prices and 1.7 billion forecasts every day for enterprises in more than 30 industries around the globe.  Our mission is to help companies and the people who work for them outperform.  To learn more, visit pros.com.

A Day in the Life of the Digital Marketing Manager, SEM & SEO:

• Plan, manage, and continuously optimize paid campaigns across Google Search, Display, and YouTube, aligned to business objectives and full-funnel performance goals.
• Develop and manage Google Ads strategy across multiple geographies, personas, and buying stages.
• Build keyword and campaign structures, write compelling ad copy, and oversee audience segmentation and bidding strategies.
• Conduct ongoing A/B testing across creatives, headlines, CTAs, and landing pages.
• Monitor and adjust budgets, pacing, and performance metrics to improve ROAS and lower cost per lead.
• Ensure accurate conversion tracking and campaign attribution through GA4, Tag Manager, and CRM integrations.
• Lead full-funnel SEO strategy, including on-page, off-page, and technical SEO, aligned to business goals and content strategy.
• Develop and execute a roadmap for AI search optimization, ensuring PROS content is discoverable in AI-powered summaries, snippets, and conversational search experiences.
• Conduct keyword, SERP, and competitor analysis focused on both traditional search behavior and emerging AI search queries.
• Partner with content and product marketing teams to produce SEO-informed assets and structured content frameworks.
• Track SEM and SEO performance using platforms like Google Ads, Looker Studio, SEMrush, and AI SEO tools; provide reporting and insights to stakeholders.

Required Qualifications – About You:

• 5 plus years of hands-on experience managing Google Ads across Search, Display, and Video, ideally in a B2B environment. Proven experience leading SEO strategy, execution, and optimization across on-page, off-page, and technical SEO.
• Demonstrated ability to increase organic traffic, improve search rankings, and drive qualified inbound leads.
• Strong understanding of search engine algorithms, ranking factors, and core web vitals.
• Experience implementing and optimizing structured data/schema markup to improve visibility in SERP features and AI search results.
• Familiarity with AI-powered search engines (e.g., Google SGE, Bing Copilot, ChatGPT integrations) and the evolving landscape of conversational and generative search.
• Proficient in SEO tools such as SEMrush, Ahrefs, Screaming Frog, Clearscope, SurferSEO, Google Search Console, and similar platforms.
• Skilled in conducting keyword and intent research, SERP analysis, competitive benchmarking, and content audits.
• Strong collaboration skills with web, content, and product marketing teams to develop SEO-informed content and landing pages.
• Hands-on experience with GA4, Google Tag Manager, and Looker Studio for SEO and SEM performance tracking.
• Experience with Salesforce, Marketo, or similar marketing and CRM platforms.

We value candidates who:

• Use AI tools to enhance efficiency and creativity, applying them to automate tasks, generate insights, or improve day-to-day decision-making.
• Stay curious and open to new technologies, regularly exploring AI-driven solutions to elevate team performance and customer impact.
• Demonstrate a growth mindset, experimenting with AI capabilities—from content generation to predictive analytics—to fuel continuous innovation in their role.

Preferred Skills & Competencies:

• AI Literacy: Demonstrates a solid understanding of core AI concepts, terminology, and practical applications. Effectively leverages AI tools to enhance productivity, insights, and decision-making, while adhering to ethical standards and best practices.
• Prompt Engineering: Skilled at crafting clear, structured, and effective prompts to optimize the quality, relevance, and utility of AI-generated outputs.
• Agentic AI: Understands the role of autonomous agents in streamlining workflows and automating end-to-end tasks. Able to build, utilize, or manage agentic AI systems and integrate them into business processes.
• Bachelor’s degree in marketing, business, communications, or a related field.
• Google Ads and/or Google Analytics Certification preferred.

PROS Core Values:

• Ownership
• Innovation
• Care

Why PROS?

PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won’t stop until we’ve delivered on our promises. We’re committed to the success of our customers. That’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.

This is a unique opportunity to join a company that has 30+ years of proven success with a long runway of more success.

Our people make PROS stand out from the rest. If you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.

Work Environment:

Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.