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Full-Time

Digital Marketing Manager

Posted on 7/16/2024

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven consumer data analysis for marketing

AI & Machine Learning
Consumer Goods
Data & Analytics
Financial Services

Compensation Overview

$75k - $90kAnnually

+ Employee Equity + Stock Purchase Plan

Mid, Senior

New York, NY, USA

Category
SEO Marketing
Growth & Marketing
Required Skills
Facebook Ads
Management
Wordpress
SEO
Google AdWords
Marketing
Data Analysis
Requirements
  • Proven experience in digital marketing with a focus on paid media, SEO, and website management.
  • In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads Manager, 6Sense, LinkedIn Ads, Wordpress, Drift, SEMrush or something similar etc.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
  • Detail-oriented with strong project management skills and the ability to multitask and prioritize tasks effectively.
Responsibilities
  • Develop and execute paid media strategies to increase website traffic and brand visibility.
  • Monitor and optimize campaigns across multiple platforms to ensure maximum efficiency and ROI.
  • Analyze campaign performance data and provide actionable insights for continuous improvement.
  • Oversee the day-to-day management of the company website, ensuring content is up-to-date, accurate, and engaging.
  • Collaborate with cross-functional teams to implement website enhancements and improvements.
  • Utilize analytics tools to track website performance metrics and identify areas for optimization.
  • Develop and implement SEO strategies to improve organic search rankings and drive qualified traffic.
  • Conduct keyword research, on-page optimization, and content optimization to enhance website visibility.
  • Stay updated on SEO best practices and algorithm changes to ensure our strategies remain effective.
  • Plan, execute, and manage paid search campaigns across various platforms such as Google Ads and Bing Ads.
  • Conduct keyword research, ad copywriting, and bid management to maximize campaign performance.
  • Monitor campaign budgets and performance metrics to achieve desired outcomes.
  • Create and manage paid social advertising campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
  • Develop targeting strategies, ad creatives, and campaign objectives to reach the desired audience segments.
  • Analyze campaign results and optimize targeting parameters and ad creatives for improved performance.

Zeta Global stands out as a remarkable workplace due to its utilization of artificial intelligence to analyze consumer data signals, which enables personalized brand experiences across diverse marketing channels such as Email, Connected TV, SMS, Website, and Social Media. This focus on AI-driven solutions not only positions the company as a leader in data-driven marketing but also fosters a culture of innovation and strategic thinking among its employees. Working here offers the opportunity to be at the forefront of marketing technology and contribute to cutting-edge projects that elevate consumer engagement and drive business growth.

Company Stage

Series F

Total Funding

$630.1M

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

5%

1 year growth

7%

2 year growth

20%