Full-Time

Associate – Influencer

Dallas

Posted on 7/19/2024

IPG DXTRA

IPG DXTRA

51-200 employees

Healthcare marketing solutions and strategies

Compensation Overview

$40k - $55k/yr

Junior

Dallas, TX, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in marketing, communications or related field with 1-2 years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy.
  • Passion for uncovering the latest digital marketing and social media platforms and tools.
  • Excellent verbal, written, presentation and problem-solving skills.
  • Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools.
  • Experience creating and executing paid social and digital campaigns across social channels such as Facebook, Snapchat, Twitter, Instagram and LinkedIn.
  • Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives.
  • A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights.
  • Highly adaptable and ability to shift priorities in real-time to meet client needs.
Responsibilities
  • Regularly identify and vet new and up-and-coming influencers for current and future programs.
  • Utilize tools, like CreatorIQ, to put together influencer recommendations based on client objectives and key metrics.
  • Work to help move forward influencer campaigns and logistics around through tactics such as: maintaining budget trackers, drafting/updating influencer contracts, updating campaign AirTables, obtaining influencer insurance and additional necessary program details.
  • Create meaningful relationships with online influencers to deliver above and beyond content and engagement.
  • Serve as a liason between client teams and influencers to deliver mutually beneficial results.
  • Manage off and online influencer engagements including experiential and influencer events.
  • Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines.
  • Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities.
  • Cultivate a culture of support, growth and partnership among team.
  • Foster and maintain productive and influential client relationships.
  • Identify solutions and work with teams and independently to drive client success and grow relationships.
  • Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers.
  • Help to develop influencer strategies across a number of industries, verticals, and brand programs.
  • Stay on top of influencer marketing trends, relevant influencers for programs and industry news.

IPG Dxtra Health provides marketing solutions specifically designed for the healthcare industry. The company works with various clients, including healthcare providers, pharmaceutical companies, and medical technology firms, to help them communicate effectively with their audiences. Their approach involves using cultural insights and advanced marketing strategies to create tailored campaigns that address the unique challenges faced by their clients. Unlike many competitors, IPG Dxtra Health places a strong emphasis on data privacy and compliance with regulations like GDPR and CCPA, ensuring that client and consumer information is protected. The main goal of the company is to drive success and growth for its clients through customized marketing efforts.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2006

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Simplify's Take

What believers are saying

  • Increased demand for telehealth marketing as telemedicine becomes mainstream.
  • Growing importance of personalized marketing driven by data analytics and AI.
  • Expansion of digital health technologies creates new marketing opportunities.

What critics are saying

  • Emerging digital marketing agencies in healthcare could erode market share.
  • Rapid evolution of AI tools may outpace current technological capabilities.
  • Heightened scrutiny on healthcare marketing practices could increase compliance costs.

What makes IPG DXTRA unique

  • IPG DXTRA offers premium design services with a global team of experts.
  • Specializes in healthcare marketing with tailored solutions for complex industry challenges.
  • Strong commitment to data privacy, complying with GDPR and CCPA regulations.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Tuition Reimbursement

Juice Money

Flexible Work Hours

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

INACTIVE