Business Overview 

We are IPG Mediabrands, a client-first, consulting-led, community-driven group of media and marketing specialists around the world on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve. 

Position Summary

Your role is to lead Client Solutions, Analytics for a major health client, focusing on Omnichannel DTC Media analytics for their Hematology, Oncology and Cardiovascular Therapeutic Areas. This entails building, scaling, and elevating a holistic approach to campaign execution and measurement ranging from descriptive to diagnostic, predictive and prescriptive analysis across all channels, and leading the team managing all deliverables for this client.

Responsibilities

•    Manage/mentor junior team members.
•    Understand core client business challenges and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities.
•    Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance.
•    Guide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performance.
•    Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisions.
•    Ensure alignment between day-to-day analytics support & approved measurement frameworks.
•    Prepare & deliver executive-level presentations for internal and external audience.

Key Performance Indicators (KPI’s): 

• Client 
• Strong feedback from client teams on Culture Intelligence & Accountability contributions. 
• Able to deliver best in class research and analytics that drive effectiveness and efficiencies. 
• Able to effectively lead the management of the client’s Culture Intelligence & Accountability 
• Accurately and effectively manage clients’ day to day communications. 
• Internal 
• Able to successfully manage Business Intelligence & Accountability timeline and deliverables for the team. 
• Able to deploy tools and techniques to deliver best in class Business Intelligence & Accountability 
• Commercial 
• Contributor to organic revenue from Business Intelligence & Accountability

Required Skills & Experience

• Excellent written, oral communication, project management and presentation skills.
• Possesses understanding of digital planning and buying, with a focus on standard media metrics
• 8+ years relevant Media or Analytics experience, preferably in an agency environment
• Experience managing digital audiences for targeting and planning
• Strong organizational skills, able to aggregate information and data from multiple sources
• Knowledge of Tableau, SQL
• Demonstrates understanding of digital tagging, tracking, QA, and maintenance

Desired Skills & Experience

• Analytics experience in therapeutic areas of Hematology, Oncology, Cardiovascular
• Knowledge of Python
• Working experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.) preferred
• Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation preferred
• 3rd Party Measurement of Media Crossix, IQVIA, Symphony Health, Purplelabs, Komodo Health
• Initiative does not require candidates to have a college degree

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.