Full-Time

Product Marketing Lead

Posted on 10/29/2024

Redaptive

Redaptive

201-500 employees

Provides energy-saving solutions for organizations

Compensation Overview

$132.6k - $159.8k/yr

+ Annual Bonus

Senior, Expert

Denver, CO, USA

Hybrid position based in Denver, Colorado.

Category
General Marketing
Growth & Marketing
Requirements
  • 10+ years of product marketing experience, with at least 5 years focused in the Energy sector, including energy efficiency, renewables, capital solutions, and data/technology.
  • A strategic thinker who excels at distilling market data into powerful product roadmaps and MRDs, leveraging your ability to see the big picture while diving deep into market trends and customer challenges.
  • Exceptional communication skills, able to distill complex technical solutions into clear, compelling narratives that engage both technical and non-technical audiences.
  • Proven ability to collaborate across teams, aligning multiple functions (sales, marketing, product, and engineering) to deliver cohesive, market-shifting results.
  • Demonstrated success in translating complex multi-value stream solutions into compelling product offerings tailored to diverse market segments.
  • A seasoned leader with a track record of building and guiding high-performing teams. You inspire innovation, embrace collaboration, and drive transformative outcomes.
  • Experience in high-growth, fast-paced environments where agility and forward-thinking are critical to success.
Responsibilities
  • Lead with a deep market understanding by spearheading robust research initiatives that uncover customer needs, industry trends, and emerging opportunities. Be the unwavering advocate for the customer, ensuring their voice shapes every product decision, positioning us as a market leader that addresses current and future demands.
  • Develop clear, compelling, and differentiated value propositions for our multi-stream product portfolio, including energy, finance, and data/technology solutions. Align these propositions with our growth objectives by driving top-line revenue, improving conversion rates, and fueling account expansion across critical market segments.
  • Translate visionary market insights into actionable product strategies. Work closely with cross-functional teams to develop Market Requirements Documents (MRDs) that guide innovation, ensuring our offerings evolve to meet customer needs and exceed market expectations.
  • Design bold, results-driven GTM strategies that ignite demand and elevate our product lines in the market. Collaborate with sales, product, and marketing teams to ensure flawless execution and compelling positioning that resonates with target customers and drives significant market traction.
  • Aligning product marketing strategy with broader business goals plays a pivotal role in the company’s business planning. Forge and nurture strategic alliances that enhance our market position and open new avenues for growth, ensuring that each partnership aligns with our long-term vision.
  • Develop forward-thinking pricing and packaging strategies that reflect the unique value of our solutions and respond dynamically to market conditions. Partner with sales, finance, and product teams to ensure our pricing models are competitive and accelerate growth while maintaining profitability.
  • Stay ahead by continuously monitoring the competitive landscape, industry shifts, and emerging market trends. Use these insights to shape product positioning, sharpen our competitive edge, and ensure we are always poised to capitalize on new opportunities.
  • Lead and develop a high-performing product marketing team, fostering a culture of collaboration, creativity, and accountability. Work seamlessly across departments—product, engineering, sales, finance—to ensure strategic alignment and a shared vision of success.
  • Be a key ambassador for the company, actively engaging with customers, partners, and industry stakeholders. Leverage these interactions to gather invaluable insights, foster strong relationships, and position the company as a thought leader in the Energy-as-a-Service space.

Redaptive offers Energy as a Service (EaaS) by funding and installing energy-saving and energy-generating equipment for large organizations, mainly in commercial real estate. They help clients reduce energy waste and costs while meeting sustainability goals by financing upfront expenses and allowing repayment through energy savings. Their proprietary Data as a Service (DaaS) platform provides real-time data on energy usage, enabling effective monitoring and optimization. Redaptive's unique revenue model involves sharing energy cost savings with clients, aiming to transform resource consumption for better environmental and financial outcomes.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$916.5M

Headquarters

Denver, Colorado

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased adoption of smart building technologies boosts demand for Redaptive's solutions.
  • Corporate sustainability commitments drive companies to partner with Redaptive.
  • U.S. tax incentives for energy efficiency improvements support Redaptive's business model.

What critics are saying

  • Emerging EaaS providers increase competition, affecting market share and pricing.
  • Technological advancements require Redaptive to continuously innovate.
  • Fluctuating energy prices may impact promised savings and contract renewals.

What makes Redaptive unique

  • Redaptive offers a unique Energy-as-a-Service model with no upfront costs.
  • Proprietary Data-as-a-Service platform provides real-time energy usage insights.
  • Focus on large organizations with extensive real estate portfolios.

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Benefits

Equity plan participation

Company-subsidized benefits: medical, dental, vision, life insurance

Flexible Spending Accounts: healthcare and dependent care

6% 401(k) match with immediate vesting

Flexible Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Newswire
Oct 22nd, 2024
Redaptive Secures $100 Million to Accelerate Global Decarbonization Initiatives

/CNW/ -- Redaptive, a leading Energy-as-a-Service (EaaS) provider, today announced it has secured an additional $100 million equity investment from the Canada...

PR Newswire
Aug 21st, 2024
Redaptive Expands Denver Footprint With Move To New Lodo Hq

The over 25K-square-foot space will provide room to accommodate the sustainability company's impressive growthDENVER, Aug. 21, 2024 /PRNewswire/ -- Redaptive , renowned for its data and sustainability solutions for industrial and commercial customers, is moving its headquarters from The Circa Building to a much larger, 25K-square-foot space on the eighth floor of McGregor Square in LoDo. The move comes on the heels of significant company growth.Redaptive's new headquarters is located in McGregor Square, which offers residential, office, and retail space and entertainment options, encompassing a city block.Located at 1601 19th Street in the heart of LoDo, McGregor Square offers residential, office, and retail space and entertainment options, encompassing a city block. The building is near Coors Field, Union Station, the National Ballpark Museum, and the Denver Millennium Bridge.Redaptive relocated to Denver from San Francisco in 2019 and established Denver as its corporate headquarters in 2023 with 17 employees. That number has grown more than fivefold in just over a year. This growth is expected to continue, with the new office space able to accommodate another doubling of Redaptive's Denver-based employees."We decided to move to Denver because of the city's growing economy, strong sustainability mindset, and access to excellent talent

PR Newswire
May 22nd, 2024
Redaptive Erweitert Die Finanzierung Für Den Einsatz Von Energy-As-A-Service-Lösungen Für Nachhaltigkeitsprogramme; Deutsche Bank, Rabobank Und Mitsubishi Hc Capital America Steuern 250 Millionen Dollar Bei

Zusätzliche Mittel in dieser verbriefungsähnlichen Lagerhausfazilität ermöglichen Redaptive weitere Möglichkeiten, Mess-, Energiespar- und Energieerzeugungsprojekte für Kunden zu installierenDENVER, 22. Mai 2024 /PRNewswire/ -- Heute gab Redaptive, Inc., der Marktführer im Bereich Energy-as-a-Service (EaaS), die Erweiterung seines Lagers mit der US Private Credit & Infrastructure Group der Deutschen Bank bekannt, um die Beschleunigung ihrer HLK-, LED-, Solar- und anderer Projekte zu unterstützen. Neben der Deutschen Bank, die als Sole Lead Arranger fungiert, haben nun auch die Rabobank, eine weltweit führende Bank für die Lebensmittel- und Agrarwirtschaft und ein führender Finanzierer der Energiewende, und Mitsubishi HC Capital America, der größte bankenunabhängige Finanzdienstleister in Nordamerika, die Finanzierung dieser Runde auf 250 Mio. USD erweitert. Die erweiterte Einrichtung ermöglicht es Redaptive, seinen Kunden die wettbewerbsfähigsten Preise für EaaS- und Datenangebote zu bieten.Einzelheiten zur ersten Fazilität der Deutschen Bank, die im August 2023 angekündigt wurde, finden Sie hier: https://www.prnewswire.com/news-releases/redaptive-secures-125m-financing-from-deutsche-bank-to-deploy-energy-as-a-service-solutions-for-sustainability-programs-301908726.html„Die zusätzliche Finanzierung durch die Deutsche Bank, Rabobank und Mitsubishi HC Capital America erweitert unsere Kapazitäten zur Finanzierung von Nachhaltigkeitslösungen auf dem Markt", sagte Matt Gembrin, CFO von Redaptive. „Wir freuen uns darauf, unsere bestehenden Beziehungen zu allen drei Finanzierungspartnern weiter auszubauen, um unseren Kunden zu helfen, ihre Treibhausgasemissionen zu senken und nachhaltiger zu werden."Die Deutsche Bank fügte hinzu:„Die Deutsche Bank ist stolz darauf, die Innovation und das Wachstum von Redaptive in der Energie-as-a-Service-Branche weiterhin zu unterstützen", sagte Blake Yaralian, Director, Deutsche Bank Infrastructure and Energy.Vertreter von Rabobank und Mitsubishi HC Capital America fügten ihrerseits hinzu:„Wir freuen uns über die Fortschritte, die Redaptive bei der Ausweitung seines Geschäfts in dem immer wichtiger werdenden Bereich der Energieeffizienz gemacht hat", sagte Claus Hertel, Managing Director of Project Finance bei der Rabobank North America

PR Newswire
Apr 22nd, 2024
Energy-As-A-Service Leader, Redaptive, Awarded Prestigious Recognition By Environment+Energy Leader For Redaptive One Metering Program With Wpt Capital Advisors

DENVER, April 22, 2024 /PRNewswire/ -- Redaptive, renowned for its Energy-as-a-Service and data solutions, and WPT Capital Advisors, a major real estate development and investment management firm, are proud to announce that the Redaptive ONE solution implemented for WPT Capital Advisors has been distinguished with a coveted Top Project of the Year Award for Software Implementation in the 2024 Environment+Energy (E+E) Leader Awards.Award-Winning InnovationThis recognition underscores Redaptive's commitment to pushing the boundaries of environmental and energy management. Post this The Redaptive ONE solution implemented for WPT Capital Advisors has been distinguished with a coveted Top Project of the Year Award for Software Implementation in the 2024 Environment+Energy (E+E) Leader Awards.The Redaptive ONE solution stands out for its exceptional contribution to data accuracy and collection in the commercial and industrial real estate sector—setting a benchmark for innovation and sustainability in the Software Implementation category of the E+E Leader Awards. This recognition underscores Redaptive's commitment to pushing the boundaries of environmental and energy management."We're honored to receive this award from E+E Leader for our innovative work with WPT Capital Advisors," said Redaptive CEO Arvin Vohra. "When we first officially launched Redaptive ONE last year, we knew it would have a major impact on the market, but we couldn't be happier to already see such strong recognition for the solution. Congratulations to the entire Redaptive team and our partners at WPT Capital Advisors for this award."For WPT Capital Advisors, this implementation has allowed for the seamless integration of its energy, water, and gas data, simplifying emissions reporting, ensuring GRESB compliance, and streamlining the collection of utility data from tenants."WPT Capital Advisors has been in partnership with Redaptive for the past two years, creating an industry-leading utility monitoring program that is currently capturing 100 percent of the WPT portfolio gas, water and electrical consumption data for all of WPT's stabilized buildings across the country," said Spencer Gerberding, partner at WPT Capital Advisors."This level of data collection has been instrumental in WPT's reporting framework with Energy Star Portfolio Manager and GRESB and has allowed WPT to establish key performance metrics to pursue energy efficiency investments across the portfolio," Gerberding said. "The innovative technology solutions from Redaptive, coupled with the Redaptive ONE reporting tool, have allowed WPT to accelerate their decarbonization plans and significantly improve its reporting framework with the ability to scale this solution for anticipated portfolio growth."A Testament to ExcellenceThe distinction of Redaptive ONE and the benefits achieved by WPT Capital Advisors as recognized by Environment+Energy Leader signifies a remarkable achievement in the field

PR Newswire
Apr 18th, 2024
Redaptive Secures $225M Warehouse Financing from ATLAS SP Partners, Launching Equipment Financing Solution

/PRNewswire/ -- Redaptive, the Energy-as-a-Service ("EaaS") leader, has announced it secured $225 million in a warehouse financing facility from ATLAS SP...

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