Full-Time

Product Marketing Lead

Posted on 10/29/2024

Redaptive

Redaptive

201-500 employees

Energy-saving solutions for commercial real estate

Data & Analytics
Energy

Compensation Overview

$132.6k - $159.8kAnnually

+ Annual Bonus

Senior, Expert

Denver, CO, USA

Hybrid position based in Denver, Colorado.

Category
General Marketing
Growth & Marketing
Requirements
  • 10+ years of product marketing experience, with at least 5 years focused in the Energy sector, including energy efficiency, renewables, capital solutions, and data/technology.
  • A strategic thinker who excels at distilling market data into powerful product roadmaps and MRDs, leveraging your ability to see the big picture while diving deep into market trends and customer challenges.
  • Exceptional communication skills, able to distill complex technical solutions into clear, compelling narratives that engage both technical and non-technical audiences.
  • Proven ability to collaborate across teams, aligning multiple functions (sales, marketing, product, and engineering) to deliver cohesive, market-shifting results.
  • Demonstrated success in translating complex multi-value stream solutions into compelling product offerings tailored to diverse market segments.
  • A seasoned leader with a track record of building and guiding high-performing teams. You inspire innovation, embrace collaboration, and drive transformative outcomes.
  • Experience in high-growth, fast-paced environments where agility and forward-thinking are critical to success.
Responsibilities
  • Lead with a deep market understanding by spearheading robust research initiatives that uncover customer needs, industry trends, and emerging opportunities. Be the unwavering advocate for the customer, ensuring their voice shapes every product decision, positioning us as a market leader that addresses current and future demands.
  • Develop clear, compelling, and differentiated value propositions for our multi-stream product portfolio, including energy, finance, and data/technology solutions. Align these propositions with our growth objectives by driving top-line revenue, improving conversion rates, and fueling account expansion across critical market segments.
  • Translate visionary market insights into actionable product strategies. Work closely with cross-functional teams to develop Market Requirements Documents (MRDs) that guide innovation, ensuring our offerings evolve to meet customer needs and exceed market expectations.
  • Design bold, results-driven GTM strategies that ignite demand and elevate our product lines in the market. Collaborate with sales, product, and marketing teams to ensure flawless execution and compelling positioning that resonates with target customers and drives significant market traction.
  • Aligning product marketing strategy with broader business goals plays a pivotal role in the company’s business planning. Forge and nurture strategic alliances that enhance our market position and open new avenues for growth, ensuring that each partnership aligns with our long-term vision.
  • Develop forward-thinking pricing and packaging strategies that reflect the unique value of our solutions and respond dynamically to market conditions. Partner with sales, finance, and product teams to ensure our pricing models are competitive and accelerate growth while maintaining profitability.
  • Stay ahead by continuously monitoring the competitive landscape, industry shifts, and emerging market trends. Use these insights to shape product positioning, sharpen our competitive edge, and ensure we are always poised to capitalize on new opportunities.
  • Lead and develop a high-performing product marketing team, fostering a culture of collaboration, creativity, and accountability. Work seamlessly across departments—product, engineering, sales, finance—to ensure strategic alignment and a shared vision of success.
  • Be a key ambassador for the company, actively engaging with customers, partners, and industry stakeholders. Leverage these interactions to gather invaluable insights, foster strong relationships, and position the company as a thought leader in the Energy-as-a-Service space.

Redaptive offers Energy as a Service (EaaS) by funding and installing energy-saving and energy-generating equipment for large organizations, mainly in commercial real estate. Their model allows clients to avoid upfront costs and repay through savings from reduced energy consumption. A unique aspect of Redaptive is its proprietary Data as a Service (DaaS) platform, which provides real-time data on energy usage for better monitoring and optimization. The company's goal is to transform how buildings consume resources, benefiting both the environment and financial performance.

Company Stage

Late Stage VC

Total Funding

$512.1M

Headquarters

Denver, Colorado

Founded

2014

Growth & Insights
Headcount

6 month growth

4%

1 year growth

6%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • Redaptive secured $100M to accelerate global decarbonization initiatives in 2024.
  • The company expanded its Denver headquarters, reflecting significant growth potential.
  • Redaptive's innovative metering program won a Top Project of the Year Award in 2024.

What critics are saying

  • Increased competition from emerging EaaS providers may impact market share.
  • Reliance on third-party financing could delay project implementations.
  • Rapid expansion may strain operational resources and lead to inefficiencies.

What makes Redaptive unique

  • Redaptive offers a unique Energy-as-a-Service model with upfront cost financing.
  • Their proprietary Data-as-a-Service platform provides real-time energy usage data.
  • Redaptive's solutions help clients overcome capital and contractual barriers efficiently.

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