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Full-Time

Organic Marketing Manager

Confirmed live in the last 24 hours

Dutchie

Dutchie

501-1,000 employees

Technology solutions for cannabis dispensaries

Social Impact
Enterprise Software

Compensation Overview

$64k - $86kAnnually

+ Equity Packages + Technology Allowance + Flexible Vacation and Sick Days

Junior, Mid

Boston, MA, USA

Candidates located in Boston, MA are strongly preferred.

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 2+ years of experience leading content marketing initiatives for a scaled company, with a track record of setting and executing a successful content strategy.
  • A passion for storytelling and a keen eye for high-quality content that resonates with diverse audiences.
  • Ability to craft content strategies that align with business goals and adapt to a rapidly changing industry.
  • Comfortable translating complex, technical ideas into accessible and engaging content.
  • Eager to build from scratch, navigate ambiguity, and thrive in a fast-paced environment.
  • A commitment to excellence in all content, coupled with the flexibility to pivot quickly when needed.
Responsibilities
  • Set the vision and direction for Dutchie’s content marketing and organic channels. Create strategies that drive results across the entire marketing funnel—from brand awareness to lead acquisition to customer engagement.
  • Oversee the creation of high-quality, impactful content that reflects Dutchie’s voice. Ensure content is engaging, relevant, and aligns with the latest industry trends and company goals.
  • Drive the strategy and execution for Dutchie’s social media presence, fostering organic growth and engagement. Manage our blog and social channels, ensuring content is timely, educational, and value-driven.
  • Partner with Sales, Customer Success, Product Marketing, and other teams to create content that meets the unique needs of our audiences. Ensure alignment between content initiatives and broader business objectives.
  • Use data to assess the effectiveness of content and organic marketing efforts. Continuously refine strategies to maximize impact, driving measurable results for the business.
  • Stay ahead of industry trends, leveraging new platforms and content formats to keep Dutchie’s content fresh and engaging. Be nimble and opportunistic in responding to real-time opportunities in the cannabis space.
  • You’ll oversee our social media intern and learn to manage and work with a team member to support your content strategy.

Dutchie provides technology solutions tailored for the cannabis industry, focusing on both medicinal and recreational dispensaries. Their offerings include Point of Sale (POS) systems, e-commerce platforms, payment solutions, and insurance services, all designed to help dispensaries manage operations, comply with regulations, and enhance customer experiences. The POS systems, previously known as LeafLogix and Greenbits, facilitate smooth transactions while ensuring adherence to local laws. The e-commerce platform allows customers to conveniently order cannabis products for delivery or pickup. Dutchie's business model is based on software as a service (SaaS), charging dispensaries a subscription fee and earning revenue through transaction fees. The company's goal is to make cannabis safe and accessible for everyone, emphasizing compliance and legality in all operations, while also supporting social change initiatives like the Last Prisoner Project.

Company Stage

Series D

Total Funding

$603M

Headquarters

Bend, Oregon

Founded

2017

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-8%

2 year growth

-29%
Simplify Jobs

Simplify's Take

What believers are saying

  • Dutchie's recent launch of self-branded POS hardware and software demonstrates their commitment to innovation and market leadership.
  • The company's partnerships and advocacy for social change, such as with the Last Prisoner Project, enhance its reputation and mission-driven appeal.
  • With over $600 million raised and a valuation of $3.75 billion, Dutchie is well-capitalized to drive growth and expand its market presence.

What critics are saying

  • The ongoing legal dispute with ScanSource could result in financial and reputational damage.
  • Regulatory changes and banking restrictions in the cannabis industry pose significant operational challenges.

What makes Dutchie unique

  • Dutchie offers a comprehensive suite of technology solutions specifically tailored for the cannabis industry, unlike general POS or e-commerce providers.
  • Their focus on compliance and regulatory adherence is crucial in the highly regulated cannabis market, setting them apart from less specialized competitors.
  • Dutchie's integration of payment solutions, including innovative options like Bitcoin-based processing, provides a unique edge in a market often challenged by traditional banking restrictions.