Full-Time

Principal Machine Learning Engineer

Ad Performance

Posted on 9/4/2025

Launch Potato

Launch Potato

51-200 employees

Owns digital brands; advertising and leads

No salary listed

Montreal, QC, Canada

Remote

Category
AI & Machine Learning (3)
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Required Skills
Machine Learning
Requirements
  • Expertise building ML systems with deep expertise in large-scale personalization
  • Recognized industry expertise through patents, publications, or significant product impact
  • Proven success architecting ML platforms serving billions of predictions in production
  • Demonstrated track record of 0→1 innovation in personalization or recommender systems
  • Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models
  • 10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization
Responsibilities
  • Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams
  • Define company-wide personalization strategy and architecture, driving alignment across all ML teams
  • Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs
  • Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms)
  • Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams
  • Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs
  • Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability
  • Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications
  • Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems

Launch Potato owns and operates a portfolio of digital brands that help consumers discover products and services. Revenue comes from advertising, affiliate marketing, and lead generation by directing users to offers and collecting leads. Its approach uses smart marketing, data science, and engineering to drive traffic, match users with relevant offers, and monetize through ads and partnerships. The goal is to grow a scalable portfolio of brands that connect consumers with valuable products while earning revenue across multiple channels.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Delray Beach, Florida

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Only In Your State acquisition expands into hyperlocal travel content.
  • Global remote team across 12 countries drives diverse innovation.
  • Data science and smart marketing optimize affiliate lead generation.

What critics are saying

  • NerdWallet erodes FinanceBuzz traffic via superior SEO in 6-12 months.
  • Ad blockers slash 40% of revenue from 70MM users in 3-6 months.
  • Google March 2026 update drops FinanceBuzz traffic 30-50%.

What makes Launch Potato unique

  • Launch Potato connects 70MM US consumers monthly across discovery and conversion.
  • FinanceBuzz grew 10X last year promoting financial independence.
  • Acquired Only In Your State on July 22, 2025, adding 1.8MM travel subscribers.

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Benefits

Performance Bonus

Profit Sharing

Company News

PR Newswire
Jul 22nd, 2025
Launch Potato Announces Acquisition of Only In Your State

/PRNewswire/ -- Launch Potato, a leading digital media company focused on connecting advertisers to customers at every stage of the consumer journey, today...

Launch Potato
Aug 31st, 2023
Fortune names Launch Potato "The #1 Best Small Workplace"

Fortune names Launch Potato "the #1 Best Small Workplace"

Launch Potato
Nov 16th, 2022
Launch Potato

Launch Potato has ranked #294 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology companies in North America.

Launch Potato
Nov 2nd, 2021
Launch Potato recognized as 2021 South Florida's Fastest-Growing Technology Companies by Percent

Delray Beach, FL | Launch Potato has been ranked third on "2021 South Florida's Fastest-Growing Technology Companies by Percent" list by South Florida Business Journal.

PR.com
Aug 12th, 2021
Launch Potato recognized as one of the best companies to work for in the country

Earning a spot means that Launch Potato is one of the best companies to work for in the country.

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