Full-Time

Sr. Mgr Consumer Insights

Posted on 10/2/2024

Shipt

Shipt

5,001-10,000 employees

Personal shopping and delivery service

Automotive & Transportation
Consumer Software
Consumer Goods

Compensation Overview

$72k - $172.7kAnnually

+ Annual Bonus + Restricted Stock Units

Senior

San Francisco, CA, USA + 2 more

More locations: Birmingham, AL, USA | Minneapolis, MN, USA

Candidates are expected to work hybrid, with the option to work from home or at a Shipt office.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Data Analysis
Requirements
  • You have a Bachelor's degree.
  • You have 7 years of experience in consumer insights.
  • You have expertise in leading, designing, executing, and reporting primary market research.
  • You have deep understanding of how to integrate consumer insights fundamentals including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis to inform business and marketing strategies. This includes segmentation, need states, concept development/validation, test and learn approaches, brand health tracking, creative optimization, etc.
  • You have exceptional track record of translating insights into strategic direction and priorities for the business / brand.
  • You have the ability to work effectively with all levels of the business team and management.
  • You have the ability to coach others and build organizational talent relative to consumer insights and driving consumer-centric decision making.
  • You have proven ability to integrate data from a variety of sources to provide clarity and direction to cross-functional teams.
  • You have strong influencing skills and ability to shape strategic direction, as well as excellent written and communication skills (e.g. visualization, storytelling, etc.).
Responsibilities
  • You will be responsible for leading proprietary research, developing best in class consumer insights and fostering a consumer-centric, data-driven culture.
  • You will develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and utilizing appropriate methodologies to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities.
  • You will synthesize, interpret, and apply information/data to establish facts.
  • Develop insights to provide new perspectives on the business, consumers, and future opportunities.
  • Bring data and insights to life by building well-crafted, clear and compelling narratives.
  • You will manage the engagement of marketing research and analytics projects.
  • You will demonstrate the curiosity to learn the business, the consumer, the market and apply strong understanding of current and emerging research methodologies to strengthen our consumer insights capability.

Shipt provides a personal shopping and delivery service that reaches 80% of U.S. households across over 5,000 cities. The service connects customers with a network of dedicated shoppers who communicate in real-time about preferences and substitutions, ensuring a tailored shopping experience. Shipt's platform features a curated marketplace with a wide range of products, including fresh foods, household essentials, wellness items, office supplies, and pet supplies. This service caters to various clients, from individuals to families, focusing on convenience and saving time. Unlike many competitors, Shipt operates under a subscription model combined with delivery fees, allowing for flexible pricing. As a subsidiary of Target Corp., Shipt benefits from strategic support while maintaining its independence, with headquarters in Birmingham, Alabama, and an additional office in San Francisco.

Company Stage

Acquired

Total Funding

$63.4M

Headquarters

Birmingham, null

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Shipt's acceptance of SNAP EBT payments opens access to a broader customer base.
  • The launch of Shipt's Innovation Lab supports small retailers and fosters business growth.
  • Shipt's focus on DEI initiatives enhances its reputation and attracts diverse talent.

What critics are saying

  • Increased competition from Instacart and DoorDash threatens Shipt's market share.
  • Rising fuel costs may impact Shipt's delivery profitability and driver satisfaction.
  • Regulatory challenges may arise from Shipt's introduction of SNAP EBT payments.

What makes Shipt unique

  • Shipt offers a curated marketplace with diverse product categories, enhancing customer choice.
  • Real-time communication with shoppers ensures personalized service and customer satisfaction.
  • As a Target subsidiary, Shipt benefits from strategic support while maintaining operational autonomy.

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