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Full-Time

Sr. Mgr Consumer Insights

Confirmed live in the last 24 hours

Shipt

Shipt

5,001-10,000 employees

App-based grocery and essentials delivery service

Consumer Goods
Consulting
Food & Agriculture

Compensation Overview

$72k - $172.7kAnnually

+ Annual Bonus + Restricted Stock Units

Senior

San Francisco, CA, USA + 2 more

More locations: Birmingham, AL, USA | Minneapolis, MN, USA

Hybrid role with flexibility to work from home or at a Shipt office in Birmingham, San Francisco, or Minneapolis.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Marketing
Data Analysis
Requirements
  • You have a Bachelor's degree.
  • You have 7 years of experience in consumer insights.
  • You have expertise in leading, designing, executing, and reporting primary market research.
  • You have deep understanding of how to integrate consumer insights fundamentals including primary & secondary consumer research, syndicated research, positioning & communication development, and strategic business analysis to inform business and marketing strategies. This includes segmentation, need states, concept development/validation, test and learn approaches, brand health tracking, creative optimization, etc.
  • You have exceptional track record of translating insights into strategic direction and priorities for the business / brand.
  • You have the ability to work effectively with all levels of the business team and management.
  • You have the ability to coach others and build organizational talent relative to consumer insights and driving consumer-centric decision making.
  • You have proven ability to integrate data from a variety of sources to provide clarity and direction to cross-functional teams.
  • You have strong influencing skills and ability to shape strategic direction, as well as excellent written and communication skills (e.g. visualization, storytelling, etc.).
Responsibilities
  • You will be responsible for leading proprietary research, developing best in class consumer insights and fostering a consumer-centric, data-driven culture.
  • You will develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and utilizing appropriate methodologies to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities.
  • You will synthesize, interpret, and apply information/data to establish facts.
  • Develop insights to provide new perspectives on the business, consumers, and future opportunities.
  • Bring data and insights to life by building well-crafted, clear and compelling narratives.
  • You will manage the engagement of marketing research and analytics projects.
  • You will demonstrate the curiosity to learn the business, the consumer, the market and apply strong understanding of current and emerging research methodologies to strengthen our consumer insights capability.

Shipt provides a user-friendly app for personal shopping and delivery, offering a wide range of product categories including fresh foods and household essentials. The platform utilizes real-time communication for preferences and substitutions and operates in over 5,000 U.S. cities.

Company Stage

Series B

Total Funding

$65.3M

Headquarters

Birmingham, null

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Shipt's special membership program for college students can attract a younger demographic, potentially leading to long-term customer loyalty.
  • The company's various partnerships and community-focused initiatives, such as the Magic City Mentorship Program, enhance its brand reputation and social impact.
  • Shipt's investment in driver rewards through Upside can improve driver satisfaction and retention.

What critics are saying

  • The competitive landscape of same-day delivery services is intense, with major players like Amazon and Instacart posing significant threats.
  • Frequent changes in executive leadership, as seen with the departure of Rina Hurst to Walmart GoLocal, can lead to strategic instability.

What makes Shipt unique

  • Shipt's acceptance of SNAP EBT payments for major retailers like Meijer and Target sets it apart by catering to low-income and food-insecure populations.
  • The launch of the Innovation Lab and LadderUp initiative demonstrates Shipt's commitment to supporting small retailers and fostering innovation.
  • Shipt's partnerships with organizations like Feeding America and Blue Cross Blue Shield of Michigan highlight its focus on addressing food insecurity and health disparities.