Full-Time

Director of Product Marketing

CaptivateIQ

CaptivateIQ

201-500 employees

Automates real-time sales commission calculations

Compensation Overview

$210k - $290k/yr

+ Annual Stipends + Work Anniversary Bonuses

Remote in USA

Remote

Category
Growth & Marketing (1)

Get referred to CaptivateIQ

See people who can refer or advise you

Requirements
  • 12+ years in B2B SaaS product marketing or related roles, including 3+ years building, leading, and mentoring teams.
  • Demonstrated ability to build a customer research and feedback motion and translate it into both product direction and go-to-market strategy.
  • Track record of influencing product decisions at the roadmap level.
  • Comfort with technical products and technical audiences. You can sit with Product and Engineering, understand an architecture, ask the right questions, and find the customer problem in it, and you can coach a team to do the same.
  • Experience leading analyst relations and managing external market perception (Gartner, Forrester, review sites, and other validation channels).
  • B2B SaaS experience selling into enterprise; fluency with RevOps, Finance, or Office-of-the-CFO personas is a strong plus.
  • A structured, evidence-driven approach to research and measurement. You can design win/loss and buyer research, define what success looks like, read the data honestly, and guide decisions with it.
  • Experience with AI tools in your own work, and a credible point of view on positioning AI products to enterprise buyers.
  • Strong competitive-intelligence instinct and the ability to turn it into differentiation that wins deals.
  • Exceptional storyteller and communicator who can serve as an internal and external evangelist for CaptivateIQ, including with executives, analysts, and customers.
Responsibilities
  • Lead, develop, and mentor a high-performing team of product marketing ICs. Set the standard for positioning and messaging craft, and make the team more effective than its members would be alone. Own how product marketing work gets prioritized across a multi-product portfolio.
  • Own and evolve CaptivateIQ's positioning, messaging, and portfolio narrative as we launch new products and expand into broader categories. Ensure the connected suite tells one coherent story rather than a set of separate ones. Set the messaging standard the team executes against, and stay close enough to shape the highest-stakes narratives yourself.
  • Build a durable voice-of-customer and competitive intelligence engine, spanning ongoing buyer discovery and structured primary research (win/loss, surveys, segmentation), that informs positioning, sales strategy, and product roadmap decisions. Own the system, not just the individual studies.
  • Own the customer-and-market feedback loop into Product. Ensure the signal your team gathers becomes structured, prioritized input that shapes what gets built and why, and build the cadence with Product and EPD that makes that loop repeatable rather than ad hoc.
  • Build CaptivateIQ's external credibility through analyst relations, review sites, and other validation channels, shaping how the market perceives our category leadership.
  • Support executive-level storytelling for customers, analysts, and key external audiences, translating our strategy into narratives that land with senior stakeholders.
  • Partner cross-functionally with Product, Sales, Customer Success, RevOps, and the broader Marketing group to ensure tight alignment and a consistent story from product ideation through launch and beyond. Enablement and field execution sit within the marketing group; you ensure launches reflect the positioning and customer insight your team owns.

CaptivateIQ provides a sales commission platform that automates and streamlines commission calculations for sales teams. It connects data from multiple sources, calculates commissions in real time as data changes, and eliminates manual data entry. Its spreadsheet-like, no-code interface makes it easy for teams to create customizable commission plans and reports. Its goal is to help sales-driven organizations align incentives, improve transparency, and increase operational efficiency by making commission management scalable.

Company Size

201-500

Company Stage

Series C

Total Funding

$159.1M

Headquarters

San Francisco, California

Founded

2017

Get referred to CaptivateIQ

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • CaptivateIQ became a 2026 Gartner Magic Quadrant Leader, strengthening enterprise credibility and sales.
  • June 2025 Guided Plan Builder and July 2026 UI refresh improve adoption and admin speed.
  • July 2026 AI agents and MCP Server open new upsell paths across planning and compensation.

What critics are saying

  • Salesforce and legacy ICM vendors will copy AI agents, shrinking CaptivateIQ's novelty by 2027.
  • AI agents handling quotas and payouts create catastrophic trust risk if one payout error hits a marquee customer.
  • CaptivateIQ's platform breadth invites execution sprawl; planning, incentives, and MCP can dilute focus.

What makes CaptivateIQ unique

  • SmartGrid powers live commission modeling with auditability and real-time calculations across workflows.
  • CaptivateIQ unified incentives, planning, and AI agents into one governed revenue operations platform.
  • DocuSign-integrated plan documents and native Workday connectivity reduce implementation friction for enterprises.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Paid Vacation

401(k) Company Match

Flexible Work Hours

Home Office Stipend

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
CaptivateIQ
Jul 29th, 2026
What's new at CIQ: july 2026.

What's new at CIQ: july 2026. Every month CaptivateIQ, Inc. highlight innovative, new capabilities from CaptivateIQ. Stay tuned for the latest updates helping organizations operate more efficiently, hit targets, and prepare for future growth. Here's what shipped today. CaptivateIQ Incentives. A new user interface experience (Open Beta). CaptivateIQ Incentives has a new look. The refreshed interface delivers an updated layout, visual theme, and dashboard along with structural upgrades that make plan building faster: * Next generation workbooks: Sheets now live in a vertical panel across the Data Workbook, Global Attributes, and Transformation Workbook, replacing horizontal tabs. * Plan components: Optional templates for flat rate, tiered rate, and plan credit logic give you a proven starting point. Add custom calculation columns without detaching from the plan component. * Modernized payee assignment: A structured table replaces the spreadsheet grid, with import and export, an add payee flow, and a worksheet toggle. * Clearer terminology: Calculation Workbook becomes Plan Logic, Employee Assumptions becomes Payees, and Payout Dates becomes Pay Period End Dates. Your existing plans, logic, and data carry over unchanged. You can try the new interface experience by toggling on the "Try the new UI" toggle in your account. The toggle is optional through September 8. Starting September 9, the new UI experience becomes the default, and the toggle will remain available if you want to switch back to the classic view. For more information or to ask questions around this open beta, contact your dedicated Customer Success Manager or its Support team with any questions. Custom payee email templates (GA). Customize the subject line, greeting, body copy, and CTA of payee notification emails using structured field overrides. Every notification your payees receive can now match your team's voice. Payee statement links (GA). Embed clickable external record links in statement data tables so payees can jump straight to the source record. Statement authors can also add internal anchor links between statement sections for faster navigation. Electronic signatures for Native Plan Document Management (closed beta). CaptivateIQ, Inc. is continuing to develop Native Plan Document Management and want to share an update on how eSignature will work as the feature moves toward GA. After evaluating the best path forward, CaptivateIQ, Inc. has chosen to use DocuSign for the eSignature signing layer in a tightly integrated hybrid model. This lets CaptivateIQ, Inc. focus its engineering on the parts of the workflow that are uniquely CIQ - comp-aware templating, recipient assignment tied to your CIQ data, and an audit trail connected to the comp record. DocuSign handles the signing, disclosures, and certificate. Two flows are supported: receipt-only acknowledgements, where a payee confirms they've reviewed their plan, stays fully native in CIQ and doesn't require DocuSign. Legally binding eSignatures route through DocuSign using your existing account. CaptivateIQ, Inc. is also continuing to build additional flexibility into the workflow and will share updates as that develops. Native Plan Document Management is currently in closed beta if you are interested in testing native plan document workflows in CIQ and with the e-signature option via Docusign. Contact your Customer Success Manager to learn more. Platform. Native Workday integration (GA). Sync data directly from Workday into CaptivateIQ using a native integration. IT admins get full control over the connection without relying on Workato. Sandbox merge conflict redesign (GA). The merge conflict page is gone. A banner now notifies you of drift in production since your last sync, with the option to view and download the drift changes. Promotions proceed without getting blocked by the old conflict flow. SFTP authentication with your own public key (GA). Upload your own public key and authenticate to the CaptivateIQ SFTP server with a private key you generate and control. Teams with strict key management policies, like HSM-managed keys or SOC 2 rotation requirements, no longer need to download a CIQ-generated private key. Audit Logs upgraded CSV exports (GA). Two new options during CSV export of audit logs, which allows you to add absolute parents instead of relative ones, as well as explode before and after changes into separate lines. Self-service managed data connectors (Open Beta). Set up, configure, and manage your own data connections from Google Sheets, BigQuery, and HubSpot. Create new connections, choose the data you want to pull, sync it into CaptivateIQ, and adjust the configuration as your needs change, all without involving CIQ support. Contact your Customer Success Manager to get started. CaptivateIQ planning. Sales planning enhancements (GA). A set of updates driven by customer feedback: * Bulk delete property values * Delete a property * Delete saved filters * Edit planning cycle dates, so you can clone a plan for your next fiscal year or planning cycle * Changing the data source for a data object Revenue Planning Agent (open beta). The Revenue Planning Agent moves from reading your model to changing it. Three upgrades ship this month: * Write capabilities with confirmation. Ask the agent to update a quota, add a raw or derived column, restructure territories, assign accounts, or create a worksheet. Before it acts, the agent shows you exactly what it will change and the downstream impact. You confirm, it executes. * Cross-scenario comparison. Ask questions across multiple planning scenarios in one conversation, like which scenario carries the highest total quota or how territory assignments differ between two plans, and get a plain-language summary of what actually changed. * Deterministic data analysis. When the agent totals, counts, or computes over your worksheet data, the platform runs the math and the agent explains the result. Numbers come from real calculation, not a model estimate. Contact your Customer Success Manager to join the beta. Approval workflows: line-level comments and validations (beta starting july 31). Approval workflows now support review at the row level: * Line-Level Comments. Any approver on an active step can comment on individual rows. Comments and edits appear together in a single chronological timeline per row, so reviewers see the full history of every change. * Validations. Admins configure validation rules against derived columns and choose the behavior: require a comment when a value falls outside expectations, or block submission entirely. Validations evaluate in real time at submission. Get started with these new features. To learn more about any of these features or to get implementation assistance on beta features, please contact your Customer Success Manager. CaptivateIQ, Inc. is committed to continuously improving its platform based on your feedback. Thank you for being part of the CaptivateIQ community! Read more for additional information on feature releases in its NEW Knowledge Base! The CaptivateIQ Knowledge Base just got a major upgrade - smarter search and a cleaner experience. Native MCP support coming soon.

MarTech360
May 15th, 2026
CaptivateIQ launches AI agents for sales planning & Compensation.

CaptivateIQ launches AI agents for sales planning & Compensation. CaptivateIQ, the intelligent sales performance management platform, unveiled CaptivateIQ Agents, a portfolio of AI agents purpose-built for every stage of the compensation and sales planning lifecycle. The company made this announcement on stage at Captivate, its annual user conference held in Austin, Texas. "Compensation and sales planning have been broken for too long," said Mark Schopmeyer, co-founder and co-CEO of CaptivateIQ. "Sales cycles and market conditions are changing more frequently than ever, making annual planning a thing of the past. The teams trying to keep up are underwater and sales feels every miss. CaptivateIQ Agents collapse what used to take weeks into minutes, so teams can finally move as fast as the market." Introducing CaptivateIQ Agents. With CaptivateIQ Agents, compensation and sales planning moves from disjointed workflows that teams execute to a connected system that teams orchestrate. Unlike generic AI tools, CaptivateIQ Agents are grounded in and governed by the business. Built on SmartGrid - CaptivateIQ's real-time modeling architecture - the agents connect compensation logic, planning data, and workflows within one unified system, so every agent operates with the full context and precision these processes demand. Because they work directly with live data, every calculation, answer, and output reflects exactly where the business stands right now. Every action is also traceable, reviewable, and governed, with built-in approvals ensuring nothing is deployed without human oversight. The portfolio includes three agents, each built for a different stage of the compensation and sales planning lifecycle, working together as one connected system: * The Compensation Builder Agent builds net-new compensation plans, work that has traditionally required deep technical expertise and weeks of manual configuration. Teams can now go from idea to a fully modeled, explainable plan in minutes, with capabilities including plan creation, formula and column generation, and intelligent debugging that explains errors and walks users through the fix. * The Compensation Operations Agent takes on the day-to-day work of running live commission plans, replacing the manual effort teams typically spend on payout QA, error tracing, and fielding questions from reps. It delivers instant, trusted answers to compensation inquiries from reps and managers; validates data and catches calculation errors before payouts run; manages approval workflows; and surfaces insights that give admins confidence in every cycle. * The Revenue Planning Agent enables leaders to simply describe their strategic intent while the agent automatically builds, refines, and validates the plan, including automatic territory and account assignments, so teams can adapt as the business evolves rather than waiting until next year's planning cycle. Future capabilities will expand the agent to handle the full sales planning lifecycle, from annual planning through in-season change management. "Each agent owns a distinct workflow in the compensation and planning lifecycle," added Schopmeyer. "This means they can take on the manual, repetitive parts of the job so comp and RevOps leaders can focus on shaping plan strategy, modeling what-ifs, and helping their go-to-market teams hit their numbers. This isn't about replacing the experts. It's about giving them back time to do the work that actually moves the business." Alongside CaptivateIQ Agents, the company today also announced CaptivateIQ MCP Server, which allows enterprise customers to securely connect CaptivateIQ's live compensation and planning data to any AI tool in their stack. "CaptivateIQ Agents will meaningfully change implementation work for partners like us," said Bartek Strozek, CEO of SANDS Partner. "In less complex use cases, what currently takes weeks should take days, with agents handling the manual configuration that has historically slowed every project down. Once MCP Server is available, partners will have a real opportunity to extend the platform further, building an ecosystem of integrations and add-ons that gives customers more flexibility across their broader tech stack."

PR Newswire
May 14th, 2026
CaptivateIQ launches AI agents to automate compensation and sales planning workflows

CaptivateIQ has launched CaptivateIQ Agents, a portfolio of AI agents designed to automate compensation and sales planning processes. The announcement was made at the company's Captivate conference in Austin, Texas. The platform comprises three AI agents: the Compensation Builder Agent creates new compensation plans in minutes; the Compensation Operations Agent manages day-to-day commission operations, including payout validation and rep inquiries; and the Revenue Planning Agent automates territory and account assignments based on strategic objectives. Built on CaptivateIQ's SmartGrid architecture, the agents operate with live data and include approval workflows for human oversight. According to CaptivateIQ's 2026 report, 46% of organisations now review compensation plans quarterly, yet 39% report changes take one to two months to implement. The agents are available in limited beta, with general availability planned for later in 2026.

MarTech Vibe
Aug 18th, 2025
CaptivateIQ Merges Sales Planning, Incentives

CaptivateIQ, a sales performance management solution, launched the next generation of its platform: combining incentive compensation management with sales planning capabilities into one, AI-infused workspace.

PR Newswire
Jun 3rd, 2025
Captivateiq Introduces Guided Plan Builder To Make Commission Plan Management Faster And Easier

New no-code experience eliminates the tradeoff between flexibility and ease for incentive compensation teamsSAN FRANCISCO, June 3, 2025 /PRNewswire/ -- CaptivateIQ, a leading sales performance management solution, today announced the launch of its Guided Plan Builder. This major product innovation for CaptivateIQ's Incentives product helps lower the cost of managing incentive compensation through faster time to value, in-house ownership and a reduced admin learning curve.For too long, organizations have been forced to choose between manual spreadsheets, which offer flexibility but are error-prone and hard to scale, or rigid platforms that make change difficult. This Guided Plan Builder enables compensation leaders to design commission plans through a point-and-click, visual experience, without writing code or relying on technical teams."Comp teams have spent years stuck between spreadsheets that break and platforms that box them in," said Mark Schopmeyer, co-CEO of CaptivateIQ. "We didn't want teams to have to compromise between ease and flexibility, so we built Guided Plan Builder to deliver both: intuitive plan building backed by a robust modeling engine."Key capabilities include:Plan Credits Wizard: Quickly filter transactions to the right payees and period with guided stepsQuickly filter transactions to the right payees and period with guided steps Pre-Built Calculation Templates: Apply blueprints for common calculation components like flat, tiered, and conditional rates to build plans and payout components fasterApply blueprints for common calculation components like flat, tiered, and conditional rates to build plans and payout components faster Full Plan Customizability: Apply advanced logic for when plans get more complexApply advanced logic for when plans get more complex Plan Visualizer: Easily understand how data flows through your plan structure in a clear, graphical viewLong recognized for its powerful, flexible modeling engine, CaptivateIQ's Guided Plan Builder is now taking usability a step further—giving compensation teams a seamless, end-to-end experience that combines robust logic with approachable design. Now, incentive comp teams no longer need to choose between easy and flexible.To learn more about the new experience or request a personalized demo, visit this page.About CaptivateIQCaptivateIQ is the leading Sales Performance Management solution, trusted by customers including Affirm, Boston Scientific, and Gong. With solutions for Sales Planning and Incentives, they help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth