Full-Time

Field Marketing Manager

Posted on 2/3/2025

Amplitude

Amplitude

501-1,000 employees

Product analytics for user behavior insights

Data & Analytics
Enterprise Software

Compensation Overview

$155k - $233kAnnually

Senior

Washington, DC, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis

You match the following Amplitude's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years of field marketing experience managing and executing a regional marketing strategy including in-person and online events.
  • Deep understanding of demand generation and ABM strategies and how events contribute to broader marketing and sales goals.
  • Proven track record of having worked in a high-growth B2B SaaS environment with a “builder” mindset.
  • A passion for metrics and data with a strong ability to provide insights, and analyze programs and campaign performance to influence decisions.
  • Self-starter with a desire to thrive in a fast-paced growth environment.
  • Exceptional project management skills, with a track record of meeting deadlines and managing multiple projects simultaneously.
  • Experience working with global teams and external partners, with a proven ability to build collaborative relationships both internally and externally.
  • Strong communication and interpersonal skills, with the ability to work effectively across multiple stakeholders.
Responsibilities
  • Own the creation and execution of a comprehensive regional Marketing strategy for the East Region in NAMER.
  • Partner with Account-Based Marketing (ABM) to align strategies and ensure the success of account-specific initiatives.
  • Organize third-party, and first-party events, including online events and in-person events that drive MQLs and sales pipeline, as well as bespoke events for high-priority accounts.
  • Build engaging onsite activation, automated email campaigns, and landing pages to achieve registration and attendance goals.
  • Leverage data and insights to understand regional nuances, identify gaps/opportunities, define target audiences, explore new markets, and report on impact.
  • Build strategic relationships with Sales Teams. Working closely with sales leaders to identify gaps and opportunities, define target audiences, develop content ideas, explore new markets, and create cohesive plans that align with regional goals.
  • Collaborate tightly cross-functionally with teams like; SDRs, Partner Sales Managers, Campaigns, Partner Marketing, Comms/PRs, and others to establish Amplitude as the leading #1 Digital Analytics Platform across the East Region in NAMER.
  • Share best practices and insights from the region with other markets across the US, Canada & LATAM.
Desired Qualifications
  • Experience working with Marketo and Salesforce preferred.
  • Ability to travel 25-35% of the time for events.

Amplitude provides tools for product analytics that help businesses understand how users interact with their products. The platform allows companies to track product usage, measure the effects of new releases, and analyze user journeys to identify areas for improvement. This helps businesses enhance user experiences and increase customer retention. Amplitude stands out from competitors by offering a subscription-based service with various features tailored to different client needs, along with integrations to popular platforms like AWS and Segment. The goal of Amplitude is to empower businesses to make data-driven decisions that foster growth and optimize their product offerings.

Company Size

501-1,000

Company Stage

IPO

Total Funding

$326.8M

Headquarters

San Francisco, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Amplitude's acquisition of Command AI enhances platform usability and integration capabilities.
  • Expansion in Asia Pacific with new leadership boosts client base and revenue potential.
  • Partnership with YOUKNOW Technologies opens opportunities in the African market.

What critics are saying

  • Class action lawsuit could lead to financial penalties and reputational damage.
  • Data Mutability feature may raise concerns about data integrity and security.
  • Asia Pacific expansion could strain resources if not well-executed.

What makes Amplitude unique

  • Amplitude offers a unique product intelligence platform for systematic business growth.
  • The platform integrates with major tech stacks like AWS, Braze, and Snowflake.
  • Amplitude's Data Mutability feature allows retroactive data correction and enrichment.

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Benefits

Parental Leave

Wellness Stipend

Unlimited PTO

Stock Exercise Window

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

0%
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